Armen Adamjan, also known as Creative Explained, is an American and Danish

YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...

and

TikToker TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

. He is best known for his

life hack A life hack (or life hacking) is any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. The term was primarily used by computer experts who suffer from information overload or those with a p ...

videos on subjects like plants and cleaning.

Early life

Adamjan was born in

Yerevan Yerevan ( , , ; ; sometimes spelled Erevan) is the capital and largest city of Armenia, as well as one of the world's List of oldest continuously inhabited cities, oldest continuously inhabited cities. Situated along the Hrazdan River, Yerev ...

Armenia Armenia, officially the Republic of Armenia, is a landlocked country in the Armenian Highlands of West Asia. It is a part of the Caucasus region and is bordered by Turkey to the west, Georgia (country), Georgia to the north and Azerbaijan to ...

in 1989. He has siblings. When he was three years old, his family fled the country due to the

Nagorno-Karabakh conflict The Nagorno-Karabakh conflict is an ethnic and territorial conflict between Armenia and Azerbaijan over the region of Nagorno-Karabakh, inhabited mostly by ethnic Armenians until 2023, and seven surrounding districts, inhabited mostly by Azerbai ...

, and lived the next ten years in

Ebeltoft Ebeltoft is an old port town on the central east coast of Denmark with a population of 7,287 (1 January 2025).Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...

, where he went to school. His interests included martial arts and computer programming. When he was 13, the family moved to

Rhode Island Rhode Island ( ) is a state in the New England region of the Northeastern United States. It borders Connecticut to its west; Massachusetts to its north and east; and the Atlantic Ocean to its south via Rhode Island Sound and Block Is ...

, US, where he started high school in 2003. Around 2005 he started to get interested in video and film making. After high school, he majored in video production and motion graphics, traveled the US and tried to make it as a film maker.

Social media and other work

When the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

hit the US in 2020, he got stuck in

lockdown A lockdown () is a restriction policy for people, community or a country to stay where they are, usually due to specific risks that could possibly harm the people if they move and interact freely. The term is used for a prison protocol that us ...

with his family in Rhode Island. One day during the lockdown, while chopping

scallions Scallions (also known as green onions and spring onions) are edible vegetables of various species in the genus ''Allium''. Scallions generally have a milder taste than most onions. Their close relatives include garlic, shallots, leeks, chive ...

, he had the idea to make a short video on how to regrow them and posted it on TikTok. To his astonishment, the next day his video had over 100 000 views. This inspired him to make more videos, generally with a

sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...

theme. He says that "The nerd side of me activated and I started researching everything about plants." Adamjan's videos, published under the handle "Creative Explained", have been noted for his high-energy and enthusiastic style, "enthusiasm bordering on hysteria" according to ''

de Volkskrant ''De Volkskrant'' (; ), stylized as de Volkskrant, is a Dutch daily morning newspaper. Founded in 1919, it has a nationwide circulation of about 250,000. Formerly a leading centre-left Catholic broadsheet, ''de Volkskrant'' today is a medium- ...

''. As of early 2025, he has made over a thousand videos, and has a combined twenty-five million followers on TikTok, Instagram and YouTube. His subjects include plants, cleaning, recycling and how to store vegetables. At one point, he discovered that speaking in a louder voice had a positive effect of viewership. One of his suggestions for keeping

avocados The avocado, alligator pear or avocado pear (''Persea americana'') is an evergreen tree in the laurel family (Lauraceae). It is native to the Americas and was first domesticated in Mesoamerica more than 5,000 years ago. It was prized for its ...

fresh was criticised by the American

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

(FDA) as being potentially harmful, but many others have been reported to be useful. As of 2024, his most watched YouTube video, on how to grow a cherry seedling, had around 100 million views. He has worked with singer

Bryan Adams Bryan Guy Adams (born November 5, 1959) is a British and Canadian singer-songwriter, musician, record producer, and photographer. He is estimated to have sold between 75 million and more than 100 million album, records and Single (music), si ...

, actress

Jennifer Garner Jennifer Anne Garner (born April 17, 1972) is an American actress. Born in Houston, Texas and raised in Charleston, West Virginia, Garner studied theater at Denison University and began acting as an understudy for the Roundabout Theatre Company ...

and appeared on ''

The Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...

''. As of 2024, he has published two books.

Personal life

As of 2023, he lives in

Aarhus Aarhus (, , ; officially spelled Århus from 1948 until 1 January 2011) is the second-largest city in Denmark and the seat of Aarhus municipality, Aarhus Municipality. It is located on the eastern shore of Jutland in the Kattegat sea and app ...

, Denmark with his fiancé. They have a daughter, born 2024.

Recognition

He received the Sustainability Influencer of the Year Award in 2022.

Books

* *

References

External links

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Armen Adamjan's life hacks are entertaining millions worldwide
BBC sounds interview
Armen Adamjan Shows Drew How to Make a Homemade Bottle Drip System for Houseplants
''

The Drew Barrymore Show ''The Drew Barrymore Show'' (stylized as ''the DREW barrymore show'' and often shortened to simply ''Drew'') is a first-run syndicated American talk show hosted by actress Drew Barrymore. The show is distributed by CBS Media Ventures and debut ...

'' 2023 * {{DEFAULTSORT:Adamjan, Armen Living people People from Yerevan People from Ebeltoft Entertainers from Rhode Island Danish YouTubers American TikTokers Impact of the COVID-19 pandemic on the performing arts 1989 births Date of birth missing (living people) American people of Armenian descent Danish people of Armenian descent YouTubers from Rhode Island Danish male non-fiction writers American male non-fiction writers People from Aarhus