Armando Testa 1971 Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter. Born in

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

, Testa worked as a typesetter until 20 years old."Armando Testa" in ''

Communication Arts ''Communication Arts'' (acronym: CA) is the largest international trade journal of visual communication. Founded in 1959 by Richard Coyne and Robert Blanchard, the magazine's coverage includes graphic design, advertising, photography, illustra ...

'', Volume 17, Issue 6. pp. 30-41. He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended. After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown. In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe. A key role in Testa's success had television commercials, particularly the ones created for '' Carosello''. In 1959 he created the official logo for

1960 Summer Olympics The 1960 Summer Olympics (), officially known as the Games of the XVII Olympiad () and commonly known as Rome 1960 (), were an international multi-sport event held from 25 August to 11 September 1960 in Rome, Italy. Rome had previously been awar ...

. Studio Armando Testa's customers include

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

Lavazza Luigi Lavazza S.p.A. (), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store at Via San Tommaso 10. The business (Italian: ...

and

Barilla ''Barilla'' refers to several species of salt-tolerant (halophyte) plants that, until the 19th century, were the primary source of soda ash and hence of sodium carbonate. The word "barilla" was also used directly to refer to the soda ash obtain ...

. Between 1965 and 1971, he was a professor of Design and Typographic Composition at the

Polytechnic University of Turin The Polytechnic University of Turin (, abbreviated as PoliTO) is the oldest Italian Public university, public Institute of technology, technical university. The university offers several courses in the fields of Engineering, Architecture, Urban ...

. He was granted the Gold Medal of the Ministry of Education for his contribution to Visual Art in 1968. Starting from the mid-1980s, Testa focused on painting and poster design for cultural and social campaigns. In 1985 he was appointed honor laureate in Fort Collins,

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

. At the 66th edition of the

Venice Film Festival The Venice Film Festival or Venice International Film Festival (, "International Exhibition of Cinematographic Art of the Venice Biennale") is an annual film festival held in Venice, Italy. It is the world's oldest film festival and one of the ...

, in September 2009, biographical documentary film ''Armando Testa. Povero ma moderno'', directed by

Pappi Corsicato Pappi Corsicato (born 12 June 1960) is an Italian film director and screenwriter. Selected filmography * '' Libera'' (1993) * ''Black Holes A black hole is a massive, compact astronomical object so dense that its gravity prevents anyth ...

, was presented out of competition.

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* {{DEFAULTSORT:Testa, Armando 1917 births 1992 deaths Artists from Turin Italian graphic designers Italian advertising executives 20th-century Italian painters Italian male painters 20th-century Italian male artists Academic staff of the Polytechnic University of Turin Typesetters

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