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; and stylised as ARFOR) is an economic support programme of the
Welsh Government The Welsh Government ( ) is the Executive (government), executive arm of the Welsh devolution, devolved government of Wales. The government consists of Cabinet secretary, cabinet secretaries and Minister of State, ministers. It is led by the F ...
, partnering with
Plaid Cymru Plaid Cymru ( ; , ; officially Plaid Cymru – the Party of Wales, and often referred to simply as Plaid) is a centre-left, Welsh nationalist list of political parties in Wales, political party in Wales, committed to Welsh independence from th ...
, as a joint venture with local councils, in
Carmarthenshire Carmarthenshire (; or informally ') is a Principal areas of Wales, county in the South West Wales, south-west of Wales. The three largest towns are Llanelli, Carmarthen and Ammanford. Carmarthen is the county town and administrative centre. ...
,
Ceredigion Ceredigion (), historically Cardiganshire (, ), is a Principal areas of Wales, county in the West Wales, west of Wales. It borders Gwynedd across the River Dyfi, Dyfi estuary to the north, Powys to the east, Carmarthenshire and Pembrokeshire t ...
,
Gwynedd Gwynedd () is a county in the north-west of Wales. It borders Anglesey across the Menai Strait to the north, Conwy, Denbighshire, and Powys to the east, Ceredigion over the Dyfi estuary to the south, and the Irish Sea to the west. The ci ...
and the
Isle of Anglesey Anglesey ( ; ) is an island off the north-west coast of Wales. It forms the bulk of the Principal areas of Wales, county known as the Isle of Anglesey, which also includes Holy Island, Anglesey, Holy Island () and some islets and Skerry, sker ...
, specifically catered to support the
Welsh language Welsh ( or ) is a Celtic languages, Celtic language of the Brittonic languages, Brittonic subgroup that is native to the Welsh people. Welsh is spoken natively in Wales by about 18% of the population, by some in England, and in (the Welsh c ...
. The programme covers large parts of Y Fro Gymraeg, the Welsh-speaking heartlands, in the
north-west The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A ''compass rose'' is primarily composed of four cardinal directions—north, east, south, and west—each ...
and
west West is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some Romance langu ...
of Wales, and is to support the use of Welsh in its heartlands, therefore the language overall. The first phase was launched in 2019, following a budget agreement with Plaid Cymru, while the second phase was launched in 2023. The second phase forms part of the
2021 Welsh Labour–Plaid Cymru agreement In December 2021, the Welsh Labour government and Plaid Cymru signed a three-year co-operation agreement, where the two parties agreed to work together in 46 policy areas. The agreement was not a coalition or confidence and supply agreement; Pla ...
.


Background

The aim of the programme is to utilise entrepreneurship and economic development to support maintaining the use of Welsh in Y Fro Gymraeg – the Welsh-speaking heartlands – and therefore the health of the language overall, particularly in everyday use. The programme covers the areas and councils of
Carmarthenshire Carmarthenshire (; or informally ') is a Principal areas of Wales, county in the South West Wales, south-west of Wales. The three largest towns are Llanelli, Carmarthen and Ammanford. Carmarthen is the county town and administrative centre. ...
,
Ceredigion Ceredigion (), historically Cardiganshire (, ), is a Principal areas of Wales, county in the West Wales, west of Wales. It borders Gwynedd across the River Dyfi, Dyfi estuary to the north, Powys to the east, Carmarthenshire and Pembrokeshire t ...
,
Gwynedd Gwynedd () is a county in the north-west of Wales. It borders Anglesey across the Menai Strait to the north, Conwy, Denbighshire, and Powys to the east, Ceredigion over the Dyfi estuary to the south, and the Irish Sea to the west. The ci ...
and
Isle of Anglesey Anglesey ( ; ) is an island off the north-west coast of Wales. It forms the bulk of the Principal areas of Wales, county known as the Isle of Anglesey, which also includes Holy Island, Anglesey, Holy Island () and some islets and Skerry, sker ...
, also described by the programme as the "ARFOR region". The programme is led by
Gwynedd Council Gwynedd Council, which calls itself by its Welsh name , is the governing body for the county of Gwynedd, one of the principal areas of Wales. The council administrates internally using the Welsh language. History The county of Gwynedd was c ...
, while involving the three other councils. , which is a term from Welsh, translates into English as "coastal".


Objectives

The programme aimed to: * Create opportunities for the youth and under families under 35 years old, to remain in their "indigenous communities", offering support to succeed locally through enterprise or a career to meet their aspirations. * Create Welsh-speaking enterprising communities, supporting commercial and community enterprises that maintain or improve local wealth by utilising the advantages of the area. * Increase gains from collaborative activities, through an improving mindset. * Strengthen the community identity of areas with a high-density of Welsh-speakers, but supporting the use and visibility of Welsh, while also encouraging belonging and loyalty. Funds from the programme were also organised to support specific sectors in the four counties. Support for Carmarthenshire, targeted the food and creative sectors, while two support packages "Business Start-up" and "Going for Growth" were operational in Ceredigion, to support entrepreneurship and job creation in enterprises in many sectors and while increasing the use of Welsh. In Gwynedd, projects were developed to facilitate job creation, by assisting the growth of businesses, and keeping investment local. While in Anglesey, support was offered to businesses, developing their use of Welsh, to grow enterprises, and to encourage young people to remain in Anglesey or return to it.


History

In 2017,
Welsh Government The Welsh Government ( ) is the Executive (government), executive arm of the Welsh devolution, devolved government of Wales. The government consists of Cabinet secretary, cabinet secretaries and Minister of State, ministers. It is led by the F ...
and
Plaid Cymru Plaid Cymru ( ; , ; officially Plaid Cymru – the Party of Wales, and often referred to simply as Plaid) is a centre-left, Welsh nationalist list of political parties in Wales, political party in Wales, committed to Welsh independence from th ...
agreed on a draft budget, which allocated £2 million to a
secretariat Secretariat may refer to: * Secretariat (administrative office) * Secretariat (horse) Secretariat (March 30, 1970 – October 4, 1989), also known as Big Red, was a champion American thoroughbred horse racing, racehorse who was the ninth winn ...
and investment support of an "''Arfor'' economic region in west Wales".


First phase

In 2019, the Welsh Government and Plaid Cymru agreed, in the most recent Senedd budget at the time, to allocate £2 million to Carmarthenshire, Ceredigion, Gwynedd and Isle of Anglesey councils to support those councils to innovate and trial ways to support the use of Welsh in their local economies, and create local jobs to support Welsh. The £2 million was shared between the four counties, with Carmarthenshire reported to have received £500,000. The programme aimed to: * Provide financial assistance to support businesses * Mentor and support the youth through 2050, an innovation programme for 18-25 year olds originally from Gwynedd and Anglesey. * Promote and share local success stories * Assist businesses in accessing "cutting edge equipment" * Support social enterprises that establish, develop and retain important resources in the Welsh-speaking heartlands. The first phase offered grants such as "Business Start Up" up to £10,000 and "Going for Growth" for those up to £40,000, but businesses had to demonstrate they were innovative and positively impacting the Welsh language. Upon its conclusion, the first phase supported 154 businesses, 238 full-time jobs created, 89 part-time jobs created, and 226 jobs "safeguarded", this included up to 80 businesses in Anglesey. When the programme launched in 2019, some councillors of
Powys County Council Powys County Council () is the local authority for Powys, one of the 22 principal areas of Wales. The council is based at County Hall in Llandrindod Wells. History The county of Powys was created on 1 April 1974 under the Local Government Act ...
, expressed disappointment as to why
Powys Powys ( , ) is a Principal areas of Wales, county and Preserved counties of Wales, preserved county in Wales. It borders Gwynedd, Denbighshire, and Wrexham County Borough, Wrexham to the north; the English Ceremonial counties of England, ceremo ...
was excluded, as they argued there were also significant Welsh-speaking areas in North Powys (
Montgomeryshire Montgomeryshire ( ) was Historic counties of Wales, one of the thirteen counties of Wales that existed from 1536 until their abolishment in 1974. It was named after its county town, Montgomery, Powys, Montgomery, which in turn was named after ...
), and not being part of Arfor was a missed opportunity. Powys council was not involved in discussions over the forming of Arfor, which were led by Gwynedd council, and other councillors argued focus should now be made on including similar initiatives as part of the Mid Wales Growth Deal, or bidding for other existing Welsh Government funds. In February 2021, nearing the first phase's end in March 2021, the Language Committee of
Gwynedd Council Gwynedd Council, which calls itself by its Welsh name , is the governing body for the county of Gwynedd, one of the principal areas of Wales. The council administrates internally using the Welsh language. History The county of Gwynedd was c ...
, urged the Welsh Government to extend or set up another similar programme to maintain progress made.
Siân Gwenllian Siân Gwenllian is a Welsh Plaid Cymru politician who has represented the constituency of Arfon in the Senedd since 2016. She currently holds the seat with a majority of 8,642 votes. Early life and career Gwenllian was educated at Friars S ...
, Plaid Cymru MS for Arfon, supported another similar project and argued a Plaid Cymru Government following the
2021 Senedd election The 2021 Senedd election took place on Thursday 6 May 2021 to elect 60 members to the Senedd (Welsh Parliament; ). It was the sixth Devolution in the United Kingdom, devolved general election since the Senedd (formerly the National Assembly for ...
, would prioritise a programme.


Second phase

On 10 October 2022, the Welsh Government and its partner Plaid Cymru, announced an addition £11 million would be provided to fund a second phase of the programme until March 2025. The funding will be available in the same four "Welsh language stronghold" counties in
north-west The points of the compass are a set of horizontal, radially arrayed compass directions (or azimuths) used in navigation and cartography. A ''compass rose'' is primarily composed of four cardinal directions—north, east, south, and west—each ...
and
west Wales West Wales () is a region of Wales. It has various definitions, either covering Pembrokeshire, Ceredigion and Carmarthenshire, which historically comprised the Welsh principality of ''Deheubarth'', and an alternative definition is to include Swa ...
as the first programme. In August 2023, the Welsh Government and its partner Plaid Cymru launched the second ARFOR programme, as part of the
2021 Welsh Labour–Plaid Cymru agreement In December 2021, the Welsh Labour government and Plaid Cymru signed a three-year co-operation agreement, where the two parties agreed to work together in 46 policy areas. The agreement was not a coalition or confidence and supply agreement; Pla ...
. The launch took place at the 2023 Llŷn ac Eifionydd National Eisteddfod on 9 August, and followed the first ARFOR programme launched in 2019. It was revealed by Minister for the Economy,
Vaughan Gething Humphrey Vaughan ap David Gething (born 15 March 1974) is a Welsh Labour Co-op politician who served as First Minister of Wales from March to August 2024, and served as leader of Welsh Labour from March to July 2024, making him the first blac ...
and Plaid Cymru Designated Member
Cefin Campbell Cefin Arthur Campbell (born June 1958) is a Welsh Plaid Cymru politician who has been Member of the Senedd (MS) for Mid and West Wales region since 2021. Academic career Campbell is a former Lecturer working at Swansea University teaching Wel ...
. Five schemes were announced to be supported by the programme at launch: * 2050 – Youth, and families under 35, local job opportunity and experiences programme to encourage those to stay or return to the ARFON areas. Partnering with
Menter Môn is a social enterprise organisation, based in Anglesey (), Wales. It mainly operates in Anglesey and Gwynedd, although some of its programmes and funds extend to other parts of North Wales, north and west Wales. Menter Môn focuses on delivering ...
. * – Support fund to enterprises developing community services/projects to develop the local economy and the visibility of Welsh. * – Support package for innovative ideas to tackle local and regional challenges. Partnering with Menter Môn. * Arfon programme "Monitoring, Evaluation and Learning" by Wavehill to analyse the benefit of the programme * – How businesses use Welsh and its benefits.


Additional proposals

In 2021, Plaid Cymru proposed an integrated "tourism region" be created under the same name ''Arfor'', as another way to keep the youth in the Welsh-speaking western coastal areas of Wales. Plaid's proposal argued for the region to span along the western coast of Wales, from Anglesey to
Pembrokeshire Pembrokeshire ( ; ) is a Principal areas of Wales, county in the South West Wales, south-west of Wales. It is bordered by Carmarthenshire to the east, Ceredigion to the northeast, and otherwise by the sea. Haverfordwest is the largest town and ...
.


Funds

The programme offers a "Arfor Challenge Fund" to find solutions that can strengthen the connection between the Welsh language and the economy, with a funding preference for schemes that demonstrates Welsh can boost the economy, provided new employment opportunities, create a brand or attraction for businesses, and increase pride and the feeling of belonging. The fund forms a key part in the Welsh Government's ''Cymraeg 2050'' strategy for 1 million Welsh speakers by 2050. It also offers the "Arfor Programme Support Fund", targeting enterprises that preserve and increase wealth in the Welsh-speaking heartlands. This fund is administered by the county councils. The
Welsh Language Commissioner The Welsh Language Commissioner () is a Welsh Government officer, overseeing an independent advisory body of the same name. The position was created following the passing of the ''Welsh Language (Wales) Measure 2011'', effective on 1 April 201 ...
would undertake language assessments for applicants for this fund and offer a recognition of (The Welsh Offer).


See also

*
History of the Welsh language The history of the Welsh language () spans over 1400 years, encompassing the stages of the language known as Primitive Welsh, Old Welsh, Middle Welsh, and Welsh language, Modern Welsh. Origins Welsh evolved from British language (Celtic), Briti ...


References

{{Welsh language, state=collapsed Welsh language Economy of Wales Welsh Government