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Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
began in the late 1960s, when in 1967 architects
Robert Venturi Robert Charles Venturi Jr. (June 25, 1925 – September 18, 2018) was an American architect, founding principal of the firm Venturi, Scott Brown and Associates. Together with his wife and partner, Denise Scott Brown, he helped shape the way that ...
and
Denise Scott Brown Denise Scott Brown (née Lakofski; born October 3, 1931) is an American architect, planner, writer, educator, and principal of the firm Venturi, Scott Brown and Associates in Philadelphia. Early life and education Born to Jewish parents Simon a ...
traveled to the city accompanied by students in order to study its architecture. They wrote, with
Steven Izenour Steven Izenour (July 16, 1940 in New Haven – August 21, 2001 in Vermont) was an American architect, urbanist and theorist. He is best known as co-author, with Robert Venturi and Denise Scott Brown, of '' Learning from Las Vegas'', one of the ...
, a report in 1972 on the subject entitled '' Learning From Las Vegas: the Forgotten Symbolism of Architectural Form''. This report, and its thesis that Las Vegas showed the way for architecture in the late 20th century, drew the attention of the architectural world to the city. A quarter of a century later, for a
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
program (a segment of '' The Late Show'' entitled "Virtually Las Vegas" broadcast on
BBC Two BBC Two is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It is the corporation's second flagship channel, and it covers a wide range of subject matte ...
on 1995-01-16) Venturi and Scott Brown revisited the city, and revised their opinions.


Initial thesis

In the 1970s, Venturi et al. observed that the city had then been structured around the automotive culture that was dominant at the time, with all of the buildings oriented towards the highway. It was the norm for buildings to have "rhetorical front and conventional behind", in other words a decorated façade visible from the highway but a less decorative aspect where not visible. The casinos and motels also sported ground-level parking at the front, between the building and the highway, a feature that Venturi considered to be distinctive. They also drew a contrast between the artificially lit and air conditioned interiors of the buildings and the heat and glare of the "agoraphobic auto-scaled desert" outside. The mixture of styles, ranging from what they termed "Miami Moroccan" to " Yamasaki Bernini cum Roman Orgiastic", they did not view as chaotic but rather as a necessary result of Las Vegas as one of what they termed "the world's 'pleasure zones'" alongside the likes of Marienbad, the
Alhambra The Alhambra (, ; ) is a palace and fortress complex located in Granada, Spain. It is one of the most famous monuments of Islamic architecture and one of the best-preserved palaces of the historic Muslim world, Islamic world. Additionally, the ...
,
Disneyland Disneyland is a amusement park, theme park at the Disneyland Resort in Anaheim, California. It was the first theme park opened by the Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney, ...
, and Xanadu and its positioning as a place where a visitor with an ordinary life could indulge in escapist notions of being "a
centurion In the Roman army during classical antiquity, a centurion (; , . ; , or ), was a commander, nominally of a century (), a military unit originally consisting of 100 legionaries. The size of the century changed over time; from the 1st century BC ...
at Caesar's Palace, a ranger at The Frontier, or a jetsetter at the Riviera" for a few days.


1990s revision

In the 1990s, Venturi and Scott Brown observed that the automotive-driven architecture of the 1960s had been transformed into a more pedestrianized form, in part as a result of the growth in visitors that it had experienced over the years. The distinctive neon lighting, that in the 1960s had had Venturi et al. talking of Vegas as a city of signs, had been replaced by giant television screens, which Venturi bemoaned. In their original book, and in the later 1977 revised edition, they had focussed upon characterizing Vegas in terms of how most if not all built objects in the (then) city in one way or another functioned as signage. In the 1990s, Mark C. Taylor opined that the similarities between Disney and Las Vegas that Venturi et al. had touched upon in the 1970s had grown immensely over the years, with much of the urban space being thematized and devoted to fantasies upon fantasies and "worlds within worlds". He observed that this architectural link to Disney had even been made concrete, with the MGM Grand Hotel directly mimicking (albeit with some differences) the original
Walt Disney World The Walt Disney World Resort is an destination resort, entertainment resort complex located about southwest of Orlando, Florida, United States. Opened on October 1, 1971, the resort is operated by Disney Experiences, a division of the Wa ...
. Taylor also observed the replacement of neon with the televisual, to create a vast visual space in which "the virtual becomes real and the real becomes virtual". As an example of this he propounded new Fremont Street, where "city planners have converted the train terminal that was inspired by the glass architecture of Parisian arcades, into a
computer terminal A computer terminal is an electronic or electromechanical hardware device that can be used for entering data into, and transcribing data from, a computer or a computing system. Most early computers only had a front panel to input or display ...
", with a canopy comprising 1.4 million computer-controlled lights and lasers.


Notable works


1900s

* SP, LA & SL Railroad station – 1905 emolished 1939* First State Bank – 1906, 100 Fremont Street emolished 1957* Christ Church Episcopal – 1908, 129 S. 2nd Street emolished 1954* SP, LA & SL Railroad cottages – 1909 2 built, some preserved


1910s

* Clark County Courthouse – 1914, Frederic DeLongchamps emolished 1957


1920s

* El Portal Theatre – 1928, Charles Alexander MacNelledge, 310 Fremont Street *
Las Vegas High School Las Vegas High School is a Public school (government funded), public high school in Sunrise Manor, Nevada, part of the Clark County School District. It is the oldest high school in Las Vegas and originally opened in 1905 on what was then the out ...
– 1929, George A. Ferris & Son, 315 S. 7th Street


1930s

* Las Vegas Post Office and Courthouse – 1931, 300 E. Stewart Avenue * Hotel Apache – 1932, A. Lacy Worswick, 109 S. 2nd Street * Las Vegas Grammar School – 1936, Orville L. Clark, 401 S. Las Vegas Boulevard * War Memorial Building – 1936,
Works Progress Administration The Works Progress Administration (WPA; from 1935 to 1939, then known as the Work Projects Administration from 1939 to 1943) was an American New Deal agency that employed millions of jobseekers (mostly men who were not formally educated) to car ...
, 400 Stewart Avenue emolished 1971* Union Pacific station – 1939, Henry L. Gogerty emolished 1970* St. Joan of Arc Catholic Church – 1939, 315 S. Casino Center Blvd


1940s

* El Rancho Vegas – 1941, Wayne McAllister urned down 1960* Sears, Roebuck & Co. store – 1941, 601 Fremont Street * Hotel Last Frontier – 1942, William J. Moore emolished 1964* Huntridge Theater – 1944, S. Charles Lee, 1208 E. Charleston Boulevard * Hotel Flamingo – 1946, Richard Stadelman emolished* Fremont Theatre – 1947, Douglas Burton, 202 Fremont Street emolished*
F. W. Woolworth Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was an American entrepreneur, the founder of F. W. Woolworth Company, and the operator of variety stores known as "Five-and-Dimes" (5- and 10-cent stores or dime stores) which featured a ...
store – 1948, 420 Fremont Street emolished 1999


1950s

*
Desert Inn The Desert Inn, also known as the D.I., was a hotel and casino on the Las Vegas Strip in Paradise, Nevada, which operated from April 24, 1950, to August 28, 2000. Designed by architect Hugh Taylor and interior design by Jac Lessman, it was the ...
– 1950, Hugh E. Taylor emolished* Friedman Building – 1950, Aloysius MacDonald, 300 Fremont Street *
Las Vegas Park The Las Vegas Park was a horse and automobile racing facility in Las Vegas, Nevada. It was built to be a horse racing facility and it held single races in NASCAR Grand National Series, AAA, and USAC Stock cars before it was demolished. It opened ...
– 1950, Paul R. Williams and Arthur Froehlich emolished 1965* Simon Building – 1951, A. Lacy Worswick and Elmo C. Bruner, 220 Fremont Street emolished* J. C. Penney store – 1951, 520 Fremont Street * Sahara Hotel – 1952, Max Maltzman * Las Vegas High School Auditorium – 1952, Claud Beelman & Associates, 955 E. Clark Avenue * Las Vegas Public Library – 1952, Vernon Welborn, 400 E. Mesquite Avenue * Sands Hotel – 1952, Wayne McAllister emolished* Royal Nevada – 1954, Paul R. Williams and John Replogle emolished 2007* Riviera Hotel – 1954, Roy F. France & Son emolished 2016*
New Frontier The term ''New Frontier'' was used by Democratic presidential candidate John F. Kennedy in his acceptance speech, delivered July 15, in the 1960 United States presidential election to the Democratic National Convention at the Los Angeles Memo ...
– 1955, Albert Criz emolished 1964* Fremont Hotel – 1955, Wayne McAllister, 200 Fremont Street * The Hacienda – 1955, Homer Rissman emolished 1996* The Dunes – 1955, John Replogle and Robert Dorr Jr. emolished 1994* Clark County Courthouse – 1956, Welton Becket & Associates, 200 S. 3rd Street emolished 2014* The Tropicana – 1957, M. Tony Sherman emolished 2024* The Mint – 1957, Zick & Sharp, 100 Fremont Street emolished*
Las Vegas Convention Center The Las Vegas Convention Center (commonly referred to as LVCC) is a convention center in Winchester, Nevada. It is owned and operated by the Las Vegas Convention and Visitors Authority. As one of the largest convention centers in the world, it ...
– 1959, Adrian J. Wilson emolished 1990* Southern Nevada Telephone Building – 1957, 125 S. Las Vegas Boulevard * Nevada State Bank – 1959, Ira C. Marshak, 201 S. 4th Street emolished 2010


1960s

* McCarran International Airport Terminal – 1960, Welton Becket & Associates *
La Concha Motel The La Concha Motel was a motel that opened in 1961 and closed in 2004. It was designed by architect Paul Williams (architect), Paul Williams who was one of the first prominent African American architects in the United States and was also the ar ...
– 1961, Paul R. Williams *
Landmark A landmark is a recognizable natural or artificial feature used for navigation, a feature that stands out from its near environment and is often visible from long distances. In modern-day use, the term can also be applied to smaller structures ...
– 1961, Gerald Moffitt and Edward Hendricks, 364 Convention Center Drive emolished 1995* Frontier Fidelity Savings & Loan Association – 1962, Hagman & Meyer, 801 E. Charleston Boulevard * Guardian Angel Cathedral – 1963, Paul R. Williams, 302 Cathedral Way * Sands Hotel (reconstruction) – 1964, Martin Stern Jr. emolished 1996* The Mint (tower addition) – 1964, Martin Stern Jr. * The Dunes (tower addition) – 1964, Milton M. Schwartz emolished 1994* Foley Federal Building – 1964, Zick & Sharp, 300 S. Las Vegas Boulevard * First National Bank Building – 1964, Zick & Sharp, 302 E. Carson Avenue *
Caesars Palace Caesars Palace is a luxury hotel and casino in Paradise, Nevada, United States. The hotel is situated on the west side of the Las Vegas Strip between Bellagio and The Mirage. It is one of Las Vegas's largest and best known landmarks. Caesar ...
– 1965, Melvin Grossman * Bank of Nevada Building – 1965, Kent Attridge & Associates, 225 Bridger Avenue * Las Vegas
Cinerama Cinerama is a widescreen process that originally projected images simultaneously from three synchronized 35 mm movie film, 35mm projectors onto a huge, deeply curved screen, Subtended angle, subtending 146-degrees of arc. The trademarked pr ...
– 1965, Perry Neuschatz, 3900 Paradise Road emolished 1984* The Frontier – 1966, Rissman & Rissman emolished 2007*
Las Vegas Country Club The Las Vegas Country Club is a private membership club located in the Winchester area of metropolitan Las Vegas, Nevada. History It was built on the site of a 1950s horse and automobile racetrack named Las Vegas Park and later the Las Vegas Pa ...
clubhouse – 1967, Julius Gabrielle * International Hotel – 1968, Martin Stern Jr.


1970s

* Nevada National Bank – 1970, Edward Hendricks, 233 S. 4th Street * Union Plaza Hotel – 1970, Zick & Sharp * MGM Grand – 1972, Martin Stern Jr. * Valley Bank Plaza – 1973, Albert C. Martin & Associates, 300 S. 4th Street * Las Vegas City Hall – 1973, Daniel, Mann, Johnson & Mendenhall, 400 Stewart Avenue * Nevada Savings & Loan – 1974, Zick & Sharp, 201 S. Las Vegas Boulevard * Flamingo Hilton (tower addition) – 1975, Rissman & Rissman


References


Cross-reference


Sources used

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Further reading

* * * * * {{Architecture in the United States * Architecture of the Las Vegas Valley