Archies Limited (earlier called Archies Greetings and Gifts Ltd) is an Indian multinational retailer of greeting cards and gifts, based in

New Delhi New Delhi (; ) is the Capital city, capital of India and a part of the Delhi, National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the Government of India, hosting the Rashtrapati Bhavan, New Parliament ...

History

Founded in 1979 by Anil Moolchandani, the company initially sold song books, posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major Indian festivals such as

Holi Holi () is a major Hindu festival celebrated as the Festival of Colours, Love and Spring.The New Oxford Dictionary of English (1998) p. 874 "Holi /'həʊli:/ noun a Hindu spring festival ...".Yudit Greenberg, Encyclopedia of Love in World ...

Diwali Diwali (), also called Deepavali (IAST: ''Dīpāvalī'') or Deepawali (IAST: ''Dīpāwalī''), is the Hindu festival of lights, with variations celebrated in other Indian religions such as Jainism and Sikhism. It symbolises the spiritual v ...

and Rakhi, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the

National Stock Exchange of India National Stock Exchange of India Limited, also known as the National Stock Exchange (NSE), is an Indian stock exchange based in Mumbai. It is the List of stock exchanges, 5th largest stock exchange in the world by total market capitalization, ...

and

Bombay Stock Exchange BSE Limited, also known as the Bombay Stock Exchange (BSE), is an Indian stock exchange based in Mumbai. It is the 6th largest stock exchange in the world by total market capitalization, exceeding $5 trillion in May 2024. Established with t ...

. Archies Limited is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting cards market.

Outlets and Stores

Archies has about 250+ franchise and 230+ exclusive outlets, called Archies Galleries, spread across 120 cities and 6 countries. It has tie-ups and licensing arrangements for merchandising characters such as Dennis the Menace and Disney characters. It has arrangements with Paramount Cards Inc., Anne Geddes, and

American Greetings American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...

, for greeting card design and name use.

Expansion

Following the increasing popularity of e-cards, Archies started its online portal in 2000. The company expanded its product range to include artificial jewelry, crystal ware,

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

s and

perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...

s, and accordingly changed its name to Archies Limited in 2002.

References

External links

*{{url, www.archiesonline.com, Official site Greeting cards Companies based in New Delhi Design companies established in 1979 Internet properties established in 2000 1979 establishments in Delhi Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange