Arash Andrea Pournouri (born 28 August 1981), commonly referred to and also known as Ash Pournouri, is an Iranian-Swedish

record producer A record producer or music producer is a music creating project's overall supervisor whose responsibilities can involve a range of creative and technical leadership roles. Typically the job involves hands-on oversight of recording sessions; ensu ...

music executive A music executive or record executive is a person within a music company, in particular, a record label who works in senior management and makes executive decisions over the label's artists. Their role varies greatly but in essence, they can over ...

, and

businessman A businessperson, also referred to as a businessman or businesswoman, is an individual who has founded, owns, or holds shares in (including as an angel investor) a private-sector company. A businessperson undertakes activities (commercial ...

Career

While he is best known as the former manager for

Avicii Tim Bergling (8 September 1989 – 20 April 2018), known professionally as Avicii, was a Swedish DJ, remixer, and record producer. At age 16, he began posting his remixes on electronic music forums, which led to his first record deal. He rose ...

, their artist-manager relationship ended in December 2016. Pournouri is also known for co-writing the lyrics to Cazzette's song, “Beam Me Up”. He owns the music label

PRMD Music PRMD ''('' ''Pyramid)'' Music was a Swedish- American independent electronic music record label and music publisher well-known for releasing house music records, extended plays (EPs), and albums. The label was home to artists such as Avicii, ...

and the booking agency At Night Management. He appeared in the documentary film '' Avicii: True Stories''. In 2014, Pournouri was awarded as MVP (Most Valuable Person) at the Denniz Pop Awards founded by

Denniz Pop Dag Krister Volle (26 April 1963 – 30 August 1998), better known as Denniz Pop (stylized ''Denniz PoP''), was a Swedish DJ, music producer, and songwriter. He was a member of the DJ collective SweMix and later co-founded the recording studio ...

. Pournouri along with Spotify founder

Daniel Ek Daniel Georg Ek (; born 21 February 1983) is a Swedish businessman and technologist. He is the co-founder and chief executive officer (CEO) of music streaming service Spotify. As of May 2025, his net worth was estimated at $9.2 billion by ''For ...

are the creators of the tech convention Symposium. He has also owned and ran several restaurant and bars in

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

and arranged club nights in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

. On 9 July 2015, he was the presenter for

Sommar i P1 ''Sommar i P1'' () is one of the most popular shows on Swedish radio. It has been broadcast every summer since 29June 1959, originally as ''Sommar'' on P3 and since 1993 on P1. About Each 90-minute-long programme in the series – which is ...

Sveriges Radio Sveriges Radio Aktiebolag, AB (; "Sweden's Radio") is Sweden's national publicly funded radio programming, radio broadcaster. Sveriges Radio is a public limited company, owned by an independent foundation, previously funded through a television ...

. In 2017, Pournouri founded Self Made International: a company that hosted a contest for "aspiring and unsigned artists to build a following by uploading performance videos onto the platform that are then voted on by the public...". The winner of the contest would land a "50-50 record deal on RMD Music.. and $25,000 in prize money". He is one of the founders of Brilliant Minds. In 2018, he along with Brilliant Minds arranged a conference at

Grand Hotel A grand hotel is a large and luxurious hotel, especially one housed in a building with traditional architectural style. It began to flourish in the 1800s in Europe and North America. Grand Hotel may refer to: Hotels Africa * Grande Hotel Beir ...

in Stockholm where

Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...

attended. In 2019, Pournouri became part owner of the video platform Triller.

Non-music industry ventures

Pournouri co-founded a health company called "Shewy" which provides subscribers vitamin and mineral enriched

chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...

packs. and a food company called "Oatlaws" which provides pudding containing "pea protein, cocoa and oats." In February 2021, the company received

pre-seed A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...

investors such as

Kelly Gale Kelly Olivia Gale (born 14 May 1995) is a Swedish model. She is known globally for her work for Victoria's Secret, the ''Sports Illustrated Swimsuit Issue'', and ''Playboy'', as well as being featured in the music video of " Duele el Corazón" b ...

and Jonas Fagerström. Pournouri is a judge on Idol 2024 which is broadcast on TV4.

Personal life

Pournouri graduated with a

Master of Laws A Master of Laws (M.L. or LL.M.; Latin: ' or ') is a postgraduate academic degree, pursued by those either holding an undergraduate academic law degree, a professional law degree, or an undergraduate degree in another subject. In many jurisdi ...

degree from

Stockholm University Stockholm University (SU) () is a public university, public research university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960. With over 33,000 students at four different faculties: law, humanities, social ...

in 2006.

References

1981 births Living people Iranian composers Iranian emigrants to Sweden Iranian music people Iranian record producers Swedish music managers Swedish businesspeople Iranian businesspeople Songwriters by nationality Stockholm University alumni {{Sweden-bio-stub