''Apu'' () is a Finnish family magazine published in Helsinki, Finland. The magazine is known for its columns, an anecdote column called "Nitrodisko", its crosswords, and the weekly "Missä Jallu luuraa?" (Where is Jallu hiding?).

History and profile

''Apu'' was founded in 1933 by Finnish publisher A-lehdet.A-lehdet 2008. It was the first magazineA-lehdet 2009. of Finnish publisher A-lehdet, now a large publishing group with a portfolio of 18 magazines. It was founded during a recession to help the unemployed persons, who were its exclusive resellers, hence its name meaning "help" in Finnish. The founder and first

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

was Yrjö Lyytikäinen. The magazine is based in Helsinki and is published 49 issues per year. In 2009 its editor-in-chief was Matti Saari.

Juha Vuorinen Juha Tapio Vuorinen (born 31 March 1967) is a Finland, Finnish writer, columnist and radio personality. He is best known for his five-volume book series ''The Hangover Diaries'', particularly the first volume ''Totally Smashed!'' (in Finnish ''Juo ...

has been a

columnist A columnist is a person who writes for publication in a series, creating an article that usually offers commentary and opinions. Column (periodical), Columns appear in newspapers, magazines and other publications, including blogs. They take the ...

for the publication since April 2016.

Circulation

''Apu'' had a circulation of 224,500 copies in 2006. In 2007 the magazine had a certified readership of 683,000 and its circulation was 215,525 copies. The 2010 circulation of the magazine was 168,780 copies. Its circulation was 160,277 copies in 2011 and 149,050 copies in 2012. In 2013 ''Apu'' was the fifth best-selling magazine in Finland with a circulation of 148,491 copies.

Personnel

Notable editors have included, alphabetically: * Veikko Ennala (1950s–60s) * Eve Hietamies *

Heikki Hietamies Heikki is a Finnish and Estonian male given name. It derives from a medieval vernacular form of the name Henrik. Notable people with the name include: * Heikki Aho (footballer) (born 1983), Finnish footballer * Heikki A. Alikoski (1912–1997), ...

(1979–) * Kaarina Helakisa (1969–1972) * Juha Itkonen *

Matti Jämsä Matti may refer to: * Matti (given name), people with the given name * Matti (surname), people with the surname * Matti, Karnataka, a village in India * '' Matti: Hell Is for Heroes'', a 2006 film about Matti Nykänen See also * Masa (disambigu ...

(1953–?) * Yrjö Lyytikäinen (1933 founder and first editor-in-chief) * Juha Numminen (special editor 1984–1988, editor 1998–2003) *

Arto Paasilinna Arto Tapio Paasilinna (, approximately ; 20 April 1942 – 15 October 2018) was a Finnish writer, being a former journalist turned comic novelist. One of Finland's most successful novelists,exVirtual Finland, 2007 Archived at Wayback Machine. he ...

(1968–1970) * Matti Saari (current editor-in-chief) * Markku Veijalainen (Editor-in-chief 1995–1999) Notable columnists have included: *

Heidi Hautala Heidi Anneli Hautala (born 14 November 1955) is a Finnish politician and Member of the European Parliament (MEP) from Finland. She is a member of the Green League, part of the European Green Party. She is currently a Member of the European P ...

Paavo Lipponen Paavo Tapio Lipponen (; born 23 April 1941) is a Finnish politician and former reporter. He was prime minister of Finland from 1995 to 2003, and chairman of the Social Democratic Party of Finland from 1993 to 2005. He also served as speaker of ...

– satrap-stir about third column in ''Apu'' in spring 2004 *

(1975–1988) *

Erkki Raatikainen Erkki Raatikainen (1930–2011) was a Finnish journalist and politician. He served as the secretary of Social Democratic Party (SDP) between 1966 and 1969. Early life and education Raatikainen was born in Jyväskylä on 24 May 1930. His father w ...

* Yrjö Rautio *

Ilmari Turja Ilmari Turja (28 October 1901 – 6 January 1998) was a Finnish writer, best known as a journalist and playwright, with a career spanning nearly eight decades from the 1920s to the 1990s. Early life and education Kaarlo Ilmari Turja was born ...

Juha Väätäinen Juha Väätäinen (born 12 July 1941) is a Finnish former athlete. He is the winner of the 5,000-meter and 10,000-meter gold medals at the 1971 European Championships, held in Helsinki. He was the eldest of the successful Finnish runners, the o ...

(1970s) *

References

* A-lehdet (2008)
"Mediaguide: Apu"
mediaguide.a-lehdet.fi, Updated in 2008, Retrieved January 2009. * A-lehdet (2009)
"A-lehdet: The challenge of relevance"
www.a-lehdet.fi, Updated in 2009, Retrieved January 2009.

External links

*
Official website
{{DEFAULTSORT:Apu 1933 establishments in Finland Finnish-language magazines Magazines established in 1933 Magazines published in Helsinki Weekly magazines published in Finland