Aprimo ( /æ,primo/) is a

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

–based company that develops and sells

marketing automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and ...

software and

digital asset management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termino ...

(DAM) technology for marketing and

customer experience Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase st ...

departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

History

Early history

Aprimo was founded in

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

in 1998 by former executives of Software Artistry, which had recently been purchased by

IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...

. There are suggestions that it was the first supplier of Marketing resource management (MRM) software, it is certainly the case that it was one of the earliest providers. In 2004, it made its first acquisition, buying British software developer Then. The following year, 2005, saw Aprimo acquire the EMS business of

DoubleClick DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primaril ...

together with about 70 customers before the remainder of that organisation went to

Hellman & Friedman Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments. H&F has focused its efforts ...

. By 2007, Aprimo had about 250 employees and its clients included

Bank of America The Bank of America Corporation (Bank of America) (often abbreviated BofA or BoA) is an American multinational investment banking, investment bank and financial services holding company headquartered at the Bank of America Corporate Center in ...

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

Warner Bros. Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...

, and

Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...

Teradata

In 2011 the company was acquired by

Teradata Teradata Corporation is an American software company that provides cloud database and Analytics, analytics-related software, products, and services. The company was formed in 1979 in Brentwood, California, as a collaboration between researchers a ...

in a $525 million transaction.

Marlin

Teradata sold Aprimo in 2016 to Marlin Equity Partners for $90 million which merged it with Revenew and relocated its headquarters to

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

. In 2017, Aprimo acquired the Belgian company ADAM Software.

Products and services

The company's products include

Digital Asset Management Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. Termino ...

, software for managing videos, images, documents, and other assets; Productivity Management, software for managing ideas, plans, and production workflows; Plan & Spend, a budget planning system; Distributed Marketing, which coordinates marketing activities; and Campaign, a system that offers automated marketing data segmentation. In 2017, according to the company, it moved its products to

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

-based systems running on the

Microsoft Azure Microsoft Azure, or just Azure ( /ˈæʒər, ˈeɪʒər/ ''AZH-ər, AY-zhər'', UK also /ˈæzjʊər, ˈeɪzjʊər/ ''AZ-ure, AY-zure''), is the cloud computing platform developed by Microsoft. It has management, access and development of ...

cloud computing Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...

service.

Operations

Aprimo is headquartered in Chicago, with R&D and

customer service Customer service is the assistance and advice provided by a company to those who buy or use its products or services, either in person or remotely. Customer service is often practiced in a way that reflects the strategies and values of a firm, and ...

operations primarily based in Indianapolis.

References

External links

* {{coord, 41.880960, -87.634809, type:landmark_region:US-IL, display=title 1998 establishments in Indiana Companies based in Chicago Software companies established in 1998 American companies established in 1998 Privately held companies based in Illinois