Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices. Their most popular app was FaceFighter. The company seems to have since shutdown around 2014.

Company information

Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of

High Moon Studios High Moon Studios, Inc. (formerly Sammy Entertainment Inc. and Sammy Studios, Inc.) is an American video game developer initially formed in 2001. After nearly a year as an independent studio, the developer was acquired by Vivendi Games in Janua ...

. Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in

Carlsbad, California Carlsbad is a beach city in the North County area of San Diego County, California, United States. The city is north of downtown San Diego and south of downtown Los Angeles. As of the 2020 United States census, 2020 census, the population of ...

. Appy released a number of apps with over 20 million downloads. In September 2011, they reached a milestone of 10 million

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

downloaded on the FaceFighter app.

Product pricing

While Appy began with a traditional premium pricing approach for their games, at some point switched to a

free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...

model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.

References

{{reflist

External links

Appy Entertainment official site (From Archive.org)

Appy Entertainment development blog
Software companies based in California Defunct video game companies of the United States