The Apple Multimedia Lab was a pioneering

electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...

media research group operated by

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

. It was founded in 1987 by

cognitive Cognition refers to "the mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought ...

psychologist A psychologist is a professional who practices psychology and studies mental states, perceptual, cognitive, emotional, and social processes and behavior. Their work often involves the experimentation, observation, and interpretation of how ...

Kristina Hooper Woolsey Dr. Kristina Hooper Woolsey is an American scholar and cognitive scientist known as the "mother of multimedia" for her pioneering work at the Apple Multimedia Lab anAtari Research Labs which she directed. Woolsey was a founding member of the Ap ...

and educational psychologist Sueann Ambron.

References

Multimedia Communication design Mass media companies of the United States {{US-media-company-stub