Appcharge
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Appcharge is a company that provides direct-to-consumer (DTC) platforms for mobile game publishers. Founded by Maor Sason and Roei Barassi, the company enables publishers to sell virtual goods directly to players, offering an alternative to using traditional in-game apps. Appcharge is headquartered in
Tel Aviv Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a popula ...
, Israel.


History

Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise. Appcharge's expansion in 2024 has been supported by Creandum, Supercell, Glilot Capital Partners, and other companies.


Overview

Appcharge enables mobile game publishers to create direct-to-consumer web stores that also have tools for payment processing, tax management, fraud prevention, and analytic tools. They also offer publishers a checkout SDK to sell items in-app to players, which is particularly relevant for sideloaded games. Appcharge's employees include people who have worked in gaming companies such as Rovio, Huuuge Games,
Moon Active Moon Active (Hebrew: מון אקטיב בע"מ) is a private Israeli company that develops online games. History The company was founded in 2011 by Shmuel (Molly) Albin and is engaged in the development of online games. The company's headqua ...
, and Playstudios.


See also

*
Moon Active Moon Active (Hebrew: מון אקטיב בע"מ) is a private Israeli company that develops online games. History The company was founded in 2011 by Shmuel (Molly) Albin and is engaged in the development of online games. The company's headqua ...
* Playtika


References


External links

*{{Official website, https://appcharge.com/ Companies based in Tel Aviv Video game companies established in 2022 Video game companies of Israel