
Apgujeong-dong (; ) is a ward of
Gangnam-gu in
Seoul,
South Korea. It is considered one of the wealthiest neighborhoods in South Korea. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter b
Korea Ministry of Land, Infrastructure and Transportin 2019. The ''dong'' originates from a
pavilion with the same name founded by
Han Myung-hoi
Han Myeong-hoe (Hangul: 한명회, Hanja: 韓明澮; 26 November 1415 – 28 November 1487) was a Korean politician and soldier during the Joseon period.
He was the most trusted tactician of Grand Prince Suyang during the 1453 coup and the subs ...
, a high-ranking government official during the
Joseon dynasty. It is an upmarket residential, fashion, shopping, and educational area. The
Hanja name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying.
One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in
Cheongdam-dong and
Garosu-gil in
Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.
Characteristics

The area is filled with upscale department stores, shops,
boutique
A boutique () is a small shop that deals in fashionable clothing or accessories. The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (''apothēkē'') "storehouse".
The term ''boutique'' and also ''d ...
s, ''
hagwons'', cafes and restaurants. Two main department stores,
Hyundai Department Store and
Galleria Department Store, are located in this area with both being Flagship Stores.
Apgujeong Rodeo Street is located opposite the
Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.
The registered official headquarters of
K-pop
K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...
entertainment agency
S.M. Entertainment is located in the eastern side, although company moved their offices to
Cheongdam-dong in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017. The
Caffè Pascucci
Caffè Pascucci is an Italian coffeehouse chain, with branches in over 25 countries.
The company, Pascucci Torrefazione S.p.a., is headquartered in Monte Cerignone, Province of Pesaro and Urbino.
Caffè Pascucci is the principal sponsor of KF T ...
coffee chain in Apgujeong was used as one of the main filming locations for
Seoul Broadcasting System
Seoul Broadcasting System (SBS) () is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting System (서울방송). Its f ...
's 2001 drama ''
Beautiful Days'', starring
Lee Byung-hun,
Choi Ji-woo
Choi Ji-woo (born Choi Mi-hyang on June 11, 1975) is a South Korean actress. Considered one of South Korea's most beautiful women, she has received critical acclaim for her work in a wide range of melodramas, most notably '' Beautiful Days'' (2 ...
,
Ryu Si-won
Ryu Si-won (; born 6 October 1972) is a South Korean actor and singer. After he made his debut in the KBS drama ''Feeling'' in 1994, Ryu pursued a singing career. He was convicted of stalking his wife (now ex wife) in 2013.
Early life
Ryu was ...
,
Shin Min-a,
Lee Jung-hyun and
Lee Yoo-jin.
This area is also known for its many plastic surgery clinics.
Education
Schools located in Apgujeong-dong:
* Apgujeong Elementary School
* Apgujeong Middle School
* Sinsa Middle School
* Shingu Middle School
*
Apgujeong High School
Apgujeong High School () is a public high school located in Seoul, South Korea. It was founded in 1987 as Gujeong High School (), and changed its name to Apgujeong High School on September 1, 2009.
Notable alumni
* Choi Si-won
* Choi Jae-ho
* ...
*
Chungdam High School
*
Hyundai Senior High School
Transport
It is served by
Apgujeong station
Apgujeong Station () is a rapid transit station on Seoul Subway Line 3. It is located in Apgujeong-dong in the Gangnam-gu administrative district of Seoul. It has a pair of underground side platforms. The station has connections to 15 buses thr ...
and
Sinsa station on the
Seoul Subway Line 3.
There is
Bundang Line Apgujeongrodeo station at east, boundary of
Cheongdam-dong.
5 Bus lines pass Apgujeong-dong, 143, 145, 147, 148 and 240 and single pass can be used to transfer between bus and subway.
See also
*
List of shopping streets and districts by city
*
Dong of Gangnam-gu
*
Cine de Chef
Ciné film or cine film is the term commonly used in the UK and historically in the US to refer to the 8 mm, Super 8, 9.5 mm, and 16 mm motion picture film formats used for home movies. It is not normally used to refer to ...
*
References
External links
Apgujeong : Official Seoul City Tourism
{{neighbourhoods of Seoul
Shopping districts and streets in South Korea
Neighbourhoods in Gangnam District
Tourist attractions in Seoul