Antje Von Dewitz
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Antje von Dewitz (born 18 September 1972 in
Ebingen Ebingen is a town in the large district of Albstadt, district Zollernalbkreis, in the German state of Baden-Württemberg. It is located on the river Schmiecha, a left-hand tributary of the Danube, south of Tübingen and west of Ulm. History ...
) is a German
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
. She is the managing director of the company
VAUDE VAUDE () is a German producer of mountain sports equipment. The head office is in Tettnang, Germany. It was founded in 1974 by Albrecht von Dewitz. The name of the firm is derived from the initials of its founder (''V, D''). The company is 100 pe ...
, a producer of mountain sports equipment based in
Tettnang Tettnang () is a town in the Bodensee district in southern Baden-Württemberg in Swabia region of Germany. It lies 7 kilometres from Lake Constance. The region produces significant quantities of Tettnang hop, an ingredient of beer, and ships t ...
. She holds 46% of the company's shares.


Family and early life

Antje von Dewitz grew up in Untereisenbach near Tettnang. She is the second of the three daughters of Albrecht von Dewitz who founded the family business VAUDE in 1974. The family is a branch of the originally Mecklenburg-Pomeranian
aristocratic family Nobility is a social class found in many societies that have an aristocracy. It is normally appointed by and ranked immediately below royalty. Nobility has often been an estate of the realm with many exclusive functions and characteristics. Th ...
''von Dewitz''.
Antje spent one of her final school years in
Chattanooga, Tennessee Chattanooga ( ) is a city in Hamilton County, Tennessee, United States, and its county seat. It is located along the Tennessee River and borders Georgia (U.S. state), Georgia to the south. With a population of 181,099 in 2020, it is Tennessee ...
, as part of an exchange program. While there, she attended
Baylor School Baylor School, commonly called Baylor, is a private school, private, coeducational college-preparatory school in Chattanooga, Tennessee, United States. Founded in 1893, the school's current campus comprises 690 acres and enrolls students in grad ...
.
Antje von Dewitz lives in Tettnang with her partner and their four children.


Studies and career

Von Dewitz studied economics and cultural studies at the
University of Passau The University of Passau (''Universität Passau'' in German) is a public research university located in Passau, Lower Bavaria, Germany. Founded in 1973, it is the youngest university in Bavaria and consequently has the most modern campus in the ...
. She graduated in 1998. During her studies, Dewitz rather wanted to work in the field of environmental protection and had initially not planned to enter the company of her father. Since 1998, when she was first employed by VAUDE as an intern, she built up the ''Bags and Travel Bag'' area. From 2000 to 2002, she was responsible for public relations, and in 2005 she took over the entire marketing management. During the period from 2002 to 2005, she was also partly employed as a research assistant at the University of Stuttgart-Hohenheim, where she wrote a dissertation titled ''High-performance employment relationships in medium-sized companies''. She completed her doctorate in 2005. In 2009 Albrecht von Dewitz handed over the management to her. Since then, Dewitz has increasingly been setting up more and more processes in the company on criteria of
sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
and environmental compatibility. This should also be done along the whole value-added chain, that is throughout the logistics chain and in the case of subcontractors abroad.


Economic and political positions

In 2020, Antje von Dewitz supported the passage of a German supply chain law to ensure higher ethical and ecological standards in international sourcing for the German economy. To lend more weight to this cause, she collaborated with federal minister
Gerd Müller Gerhard "Gerd" Müller (; 3 November 1945 – 15 August 2021) was a German professional association football, footballer. A prolific Forward (association football)#Striker, striker, especially in and around the six-yard box, he is widely regarde ...
of the conservative
Christian Social Union in Bavaria The Christian Social Union in Bavaria ( German: , CSU) is a Christian democratic and conservative political party in Germany. Having a regionalist identity, the CSU operates only in Bavaria while its larger counterpart, the Christian Democra ...
. Von Dewitz advocates that the guidelines for the
Economy for the Common Good Economy for the Common Good (ECG) is a global social movement that advocates an alternative economic model, which is beneficial to people, the planet and future generations. The common good economy puts the common good, cooperation and community i ...
should be given more importance and criticizes the fact that in business attention is only paid to financial ratios. Together with political activist Christian Felber, she achieved that in 2015, the
European Economic and Social Committee The European Economic and Social Committee (EESC) is a consultative body of the European Union (EU) established in 1958. It is an advisory assembly composed of representatives from employers' organization, employers' associations, workers' unio ...
declared itself in favour of the economy of the common good and argued that it should be integrated into both European and national legal frameworks. Von Dewitz was an
Alliance 90/The Greens Alliance 90/The Greens (, ), often simply referred to as Greens (, ), is a Green (politics), green political party in Germany. It was formed in 1993 by the merger of the Greens (formed in West Germany in 1980) and Alliance 90 (formed in East Ger ...
delegate to the
Federal Convention The Constitutional Convention took place in Philadelphia from May 25 to September 17, 1787. While the convention was initially intended to revise the league of states and devise the first system of federal government under the Articles of Conf ...
for the purpose of electing the
President of Germany The president of Germany, officially titled the Federal President of the Federal Republic of Germany (),The official title within Germany is ', with ' being added in international correspondence; the official English title is President of the F ...
in 2017.


Other activities


Corporate boards

* Beitlich Family Foundation, Member of the Board (since 2014) *
Landesbank Baden-Württemberg Landesbank Baden-Württemberg (, LBBW) is a universal bank and the Landesbank for some Federal States of Germany (Baden-Württemberg, Rheinland-Pfalz, Sachsen). As of 2018, it is Germany's biggest state-backed landesbank lender. LBBW is a full-s ...
(LBBW), Member of the Advisory Board


Non-profit organizations

* ''Naturkapital Deutschland'' (project of the
Helmholtz Centre for Environmental Research The work of the Helmholtz Centre for Environmental Research – UFZ (prior to 28 November 2006 UFZ-Umweltforschungszentrum Leipzig-Halle GmbH) covers both basic research and applied research. The UFZ was established on 12 December 1991. The Centr ...
), Member of the Project Advisory Board * European Outdoor Group, Vice President * German Federal Foundation for the Environment (DBU), Member of the Board of Trustees


Recognition

* 2024 - Order of Merit of the Federal Republic of Germany * 2021 - ''Chief Marketing Officer of the Year'' * 2021 - business award ''
Ernst & Young EY, previously known as Ernst & Young, is a multinational corporation, multinational professional services partnership, network based in London, United Kingdom. Along with Deloitte, KPMG and PwC, it is one of the Big Four accounting firms, Big F ...
Entrepreneur of the Year'' in the category of sustainability * 2021 - GEM Award for sustainable brand management from the ''Gesellschaft zur Erforschung des Markenwesens'' (=Society for Research into Branding) * 2018 – Brand Manager of the Year, German Brand Award * 2017 –
Order of Merit of Baden-Württemberg Order, ORDER or Orders may refer to: * A socio-political or established or existing order, e.g. World order, Ancien Regime, Pax Britannica * Categorization, the process in which ideas and objects are recognized, differentiated, and understood * H ...
* 2017 –
Handelsblatt The ''Handelsblatt'' (literally "commerce paper" in English) is a German-language business newspaper published in Düsseldorf by Handelsblatt Media Group, formerly known as Verlagsgruppe Handelsblatt. History and profile ''Handelsblatt'' was es ...
''Hall of Fame'' of Family Businesses * 2012 – B.A.U.M. Environmental Award * 2011 – ''Top Business Women 2011'' in the category ''Top Entrepreneur'' of Financial Times Germany * 2011 – Economic Medal of the State of Baden-Württemberg pdf-file
from ''Landeszentrale für Politische Bildung Baden Württemberg'', retrieved 25 July 2017.


References


External links


Interview
within the program ''Typisch deutsch'' as part of
Deutsche Welle (; "German Wave"), commonly shortened to DW (), is a German state-funded television network, state-owned international broadcaster funded by the Federal Government of Germany. The service is available in 32 languages. DW's satellite tele ...
; accessed February 6, 2017 in the ARD Media Library (in German) {{DEFAULTSORT:Dewitz, Antje von 1972 births Living people German business executives 21st-century German businesswomen 21st-century German businesspeople University of Passau alumni Recipients of the Order of Merit of Baden-Württemberg