Anova Culinary, officially known as Anova Applied Electronics, Inc., is a company headquartered in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

that specializes in smart kitchen appliances designed for home cooking. Their product range includes devices such as

sous-vide Sous vide (; French for 'under vacuum'), also known as low-temperature, long-time (LTLT) cooking, is a method of cooking invented by the France, French chef Georges Pralus in 1974, in which food is placed in a plastic pouch or a glass jar and coo ...

cookers, combination ovens, and vacuum sealers. In 2014, Anova introduced the Anova Precision Cooker, the first sous-vide cooking device with

Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...

connectivity, followed by a

Wi-Fi Wi-Fi () is a family of wireless network protocols based on the IEEE 802.11 family of standards, which are commonly used for Wireless LAN, local area networking of devices and Internet access, allowing nearby digital devices to exchange data by ...

-enabled version in 2015. On February 6, 2017, Anova was acquired by

Electrolux Electrolux AB () is a Swedish Multinational corporation, multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool Corporation, Whi ...

, a

home appliance A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation. The domestic application attached to ...

company, for a total of US$250 million. This acquisition marked the first instance of a multimillion-dollar purchase of a smart kitchen brand. Sous-vide Stick WI-FI

History

Anova Culinary was established in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company originated as a manufacturer of

temperature control Temperature control is a process in which change of temperature of a space (and objects collectively there within), or of a substance, is measured or otherwise detected, and the passage of heat energy into or out of the space or substance is ad ...

products for scientific

laboratories A laboratory (; ; colloquially lab) is a facility that provides controlled conditions in which science, scientific or technological research, experiments, and measurement may be performed. Laboratories are found in a variety of settings such as s ...

across the globe. In 2010, Wu developed an initial

proof of concept A proof of concept (POC or PoC), also known as proof of principle, is an inchoate realization of a certain idea or method in order to demonstrate its feasibility or viability. A proof of concept is usually small and may or may not be complete ...

for an affordable

sous vide Sous vide (; French for 'under vacuum'), also known as low-temperature, long-time (LTLT) cooking, is a method of cooking invented by the French chef Georges Pralus in 1974, in which food is placed in a plastic pouch or a glass jar and cooked in ...

device for home use. He subsequently joined forces with Stephen Svajian, the founder and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of the

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

agency Get Fresh Inc., which ultimately led to the creation of Anova Culinary. Their inaugural product, the Anova One, was shipped in 2013.

Overview

In 2013, Anova Culinary unveiled the Anova One, the initial sous-vide cooker designed for home use. This device was an immersion circulator that could be attached to an existing pot, circulating and heating water for cooking. The introduction of the Anova Precision Cooker followed in 2014, marking the first

connected Connected may refer to: Film and television * ''Connected'' (2008 film), a Hong Kong remake of the American movie ''Cellular'' * '' Connected: An Autoblogography About Love, Death & Technology'', a 2011 documentary film * ''Connected'' (2015 TV ...

sous-vide device. It featured a wand-like immersion circulator that could be attached to a pot or container, ensuring precise temperature control for cooking food at specific times and temperatures. With

capability, users could control the device through the company's app on their

mobile device A mobile device or handheld device is a computer small enough to hold and operate in hand. Mobile devices are typically battery-powered and possess a flat-panel display and one or more built-in input devices, such as a touchscreen or keypad. ...

s. The Anova Precision Cooker Nano enables Bluetooth-enabled communication across multiple devices through the Anova Culinary App. This allowed users to synchronize cooking cycles for multiple dishes using Anova products. It offered the same temperature control as other models, with basic controls accessible directly on the device for those who preferred not to use the app. The Anova Precision Oven, a

countertop A countertop, also counter top, counter, benchtop, worktop (British English) or kitchen bench (Australian or New Zealand English), bunker (Scottish English) is a raised, firm, flat, and horizontal surface. They are built for work in kitchens o ...

combi oven, was designed to function independently as sous vide solution or in conjunction with existing Precision Cooker products. It combined steam and convection cooking methods. The Anova Culinary App serves as the companion app for the Precision Cooker and is available for

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

and

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

devices. It provides access to recipes and allows users to control temperature settings.

Acquisitions

Get Fresh, Inc.

In 2015, Anova Culinary purchased

marketing agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

Get Fresh, Inc. for a total of US$9.2 million.

Electrolux

On February 6, 2017,

announced its acquisition of Anova Culinary for a total of US$250 million. The acquisition involved an initial cash payment of $115 million, with an additional $135 million allocated for adjustments and the fulfillment of specific financial targets. Under the agreement, the Anova brand remains intact and retains its own distinct

identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), an ...

, with Stephan Svajian continuing as CEO. Anova Culinary operates as a subsidiary within the broader Electrolux organization. Electrolux is said to be establishing a "smart home solutions center" in San Francisco to focus on developing connected products in various categories, as reported by ''

Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...

''.

Partnerships

During the 2017

International Home and Housewares Show The Inspired Home Show, formerly known as the International Home + Housewares Show, is an annual housewares show staged at McCormick Place in Chicago and organized by the International Housewares Association. In 2008, the Show covered of exhibit ...

, Anova revealed a collaboration with Stasher, a manufacturer of silicone bags, to offer reusable and resealable bags specifically designed for

cooking. Additionally, on July 25, 2017, Anova announced a partnership with Field Company, which involved a special release of a limited batch of the Field

cast iron Cast iron is a class of iron–carbon alloys with a carbon content of more than 2% and silicon content around 1–3%. Its usefulness derives from its relatively low melting temperature. The alloying elements determine the form in which its car ...

skillet before its wider availability to the general public.

References

{{Home appliance brands Electrolux American companies established in 2013 Companies based in San Francisco Home automation companies Kickstarter-funded products 2017 mergers and acquisitions