Another Level were a British
soul and
R&B-influenced
boy band
A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform Love song, love songs marketed towards girls and young ...
that formed in 1997 and broke up in 2000, consisting of Mark Baron,
Dane Bowers, Bobak Kianoush and Wayne Williams. They achieved seven top ten singles, including the 1998 number-one "
Freak Me".
In 2013, the band were about to reunite for the
ITV2
ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a ...
documentary, ''
The Big Reunion'' however, Williams and Baron chose not to take part in the show.
Bowers was the only member to take part in the show and joined the supergroup
5th Story
5th Story were an English supergroup consisting of 1990s-early 2000s pop stars Dane Bowers, Gareth Gates, Kavana, Kenzie and Adam Rickitt. They were formed in 2013 exclusively for the second series of the ITV2 reality-documentary series ''The ...
along with
Kenzie from
Blazin' Squad and former soloists
Adam Rickitt,
Kavana and
Gareth Gates.
On 30 November 2014, it was reported that Another Level could make a comeback, but nothing happened.
Career
Formation and early career (1994–2000)
Dane Bowers and Wayne Williams were both students of the
BRIT School of Performing Arts & Technology in the
London Borough of Croydon when they were discovered. Williams enrolled at the school in 1995, while Bowers was in the year below, but started in 1994.
Another Level were originally conceived by
Nick Raphael and Christian Tattersfield for their new record label project
Northwestside Records
Arista Records () is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of the Japanese conglomerate Sony. The label was previously handled by BMG Entertainmen ...
, a
BMG BMG may refer to:
Organizations
* Music publishing companies:
** Bertelsmann Music Group, a 1987–2008 division of Bertelsmann that was purchased by Sony on October 1, 2008
*** Sony BMG, a 2004–2008 joint venture of Bertelsmann and Sony that wa ...
sub-label in the United Kingdom that had also signed
Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
's
Roc-A-Fella Records unit in 1998. Due to Northwestside's position as an urban marketed record label, a number of R&B and
hip hop stars guested on Another Level's songs. These included Jay-Z,
Ghostface Killah and
TQ, amongst others.
Another Level had seven
top 40 singles in two years, including 1998's
UK Singles Chart number one "
Freak Me" (a cover of the 1993 hit by US group
Silk), and a platinum-selling,
eponymous debut album.
1999's
gold-selling ''Nexus'' followed, along with
BRIT Awards nominations, and the opening slot on
Janet Jackson
Janet Damita Jo Jackson (born May 16, 1966) is an American singer, songwriter, actress, and dancer. She is noted for her innovative, socially conscious and sexually provocative records, as well as elaborate stage shows. Her sound and choreog ...
's European
tour. In early 2000, the group split after Kianoush and Williams left the group in 1999.
''The Big Reunion'' (2013)
On 27 August 2013, Another Level were on the verge of signing up for the
ITV2
ITV2 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a ...
documentary, ''
The Big Reunion'', but Williams announced that he would not take part. In an interview with
MTV UK, he said: "I decided not to participate in ''The Big Reunion'' because it wouldn't feel right to me...I'm in a totally different space in my life and I don't feel any need to look back."
Also, Baron, who now works for
Alan Sugar's company
Amsprop, had been forced to pull out due to Sugar not allowing him time off work. Bowers told the ''
Daily Star'', "Another Level were supposed to do it but then Mark said he couldn't because of work. He's married to Alan Sugar's daughter and works for him. You don't say no to Alan Sugar. I was a bit annoyed because he pulled out right at the end. Surely he would have known earlier. But his loss is my gain."
Bowers was the only member to take part in the show as he joined supergroup
5th Story
5th Story were an English supergroup consisting of 1990s-early 2000s pop stars Dane Bowers, Gareth Gates, Kavana, Kenzie and Adam Rickitt. They were formed in 2013 exclusively for the second series of the ITV2 reality-documentary series ''The ...
along with
Kenzie from
Blazin' Squad and former soloists
Adam Rickitt,
Kavana and
Gareth Gates.
Discography
Albums
Singles
References
{{DEFAULTSORT:Another Level (Band)
*
British contemporary R&B musical groups
English boy bands
Musical groups established in 1997
Musical groups disestablished in 2000
Musical groups from London