Anonimo Watches SA is a watchmaking company. Its watches are manufactured in
Florence, Italy
Florence ( ; ) is the capital city of the Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in its metropolitan province as of 2025.
Florence was a centre of medieval European t ...
, with Swiss movements provided by
ETA SA or
Sellita.
The company was founded in 1997 in Florence, Italy, by Federico Massacesi and makes only
mechanical watch
A mechanical watch is a watch that uses a Movement (clockwork), clockwork mechanism to measure the passage of time, as opposed to quartz watches which function using the vibration modes of a piezoelectric quartz tuning fork, or radio clock, radio ...
es with prices ranging from $2,500 to over $10,000.
When watchmaker
Panerai relocated from Florence to
Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo.
In 2013, Anonimo Firenze was
bought out by a private group of European investors and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.
Models
Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950.
*1997 Millemetri: 120 ATM diving watch.
*2001 Militare
*2002 Match racing: a sailing chronograph.
*2003 Professionale: diving watch tested to 200 ATM.
*2003 Anonimo Dino Zei
*2003 Cronoscopio
*2003 Militare Crono
*2005 Polluce
*2005 Nautilo
*2007 Dino Zei San Marco
*2018 Epurato
References
External links
*
{{DEFAULTSORT:Anonimo
Swiss watch brands
Italian brands
Luxury brands
Watch manufacturing companies of Italy
Manufacturing companies based in Florence