Anonimo Watches SA is a watchmaking company. Its watches are manufactured in

Florence, Italy Florence ( ; ) is the capital city of the Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in its metropolitan province as of 2025. Florence was a centre of medieval European t ...

, with Swiss movements provided by

ETA SA ETA SA Manufacture Horlogère Suisse (ETA SA Swiss Watch Manufacturer) designs and manufactures quartz watches and both hand-wound and automatic-winding mechanical and movements. Commonly referred to as ETA, the company is headquartered in Grenc ...

Sellita Sellita (Sellita Watch Co. SA) is a Swiss manufacturer of mechanical watch movements based in La Chaux-de-Fonds in the canton of Neuchâtel. Founded in 1950, Sellita was one of ETA's major outsourced assembly partners for their movements until 2 ...

. The company was founded in 1997 in Florence, Italy, by Federico Massacesi and makes only

mechanical watch A mechanical watch is a watch that uses a Movement (clockwork), clockwork mechanism to measure the passage of time, as opposed to quartz watches which function using the vibration modes of a piezoelectric quartz tuning fork, or radio clock, radio ...

es with prices ranging from $2,500 to over $10,000. When watchmaker

Panerai Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A. Officine Panerai designs, manufactures and markets watches through authorized dealers ...

relocated from Florence to Neuchatel, Switzerland, many Panerai watchmakers were taken on by Anonimo. In 2013, Anonimo Firenze was

bought out ''Bought'' is a 1931 American Pre-Code drama film produced and released by Warner Bros. and directed by Archie Mayo. The movie stars Constance Bennett and features Ben Lyon, Richard Bennett and Dorothy Peterson. It is based on the 1930 novel ' ...

by a private group of European investors and became Anonimo SA, moving its head office to Switzerland, but still remaining an independent watch brand.

Models

Current models use self-winding movements by Sellita, an independent Swiss producer founded in 1950. *1997 Millemetri: 120 ATM diving watch. *2001 Militare *2002 Match racing: a sailing chronograph. *2003 Professionale: diving watch tested to 200 ATM. *2003 Anonimo Dino Zei *2003 Cronoscopio *2003 Militare Crono *2005 Polluce *2005 Nautilo *2007 Dino Zei San Marco *2018 Epurato

References

External links

* {{DEFAULTSORT:Anonimo Swiss watch brands Italian brands Luxury brands Watch manufacturing companies of Italy Manufacturing companies based in Florence