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Anomaly is an advertising agency based in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
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History

Anomaly was founded in 2004 by Jason DeLand, Carl Johnson, and several partners, including Mike Byrne, Justin Barocas and Johnny Vulkan with a goal to integrate advertising more widely across various media. It has been regarded as one of the best agencies in the world by AdAge, Adweek and Fast Company. They have offices in Los Angeles, New York, Toronto, London, Berlin, and Shanghai.


Notable clients

Anomaly's clients include: *
AB InBev Anheuser-Busch InBev SA/NV, known as AB InBev, is an American-Belgian Multinational corporation, multinational Drink industry, drink and brewing company, brewing company based in Leuven, Belgium. It is the largest brewer in the world, and in 20 ...
* Abbott *
Ancestry.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. It is owned by The ...
*
Ally Financial Ally Financial Inc. (known as GMAC until 2010) is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online bank ...
*
Cancer Research UK Cancer Research UK (CRUK) is the world's largest independent cancer research organisation. It is registered as a charity in the United Kingdom and Isle of Man, and was formed on 4 February 2002 by the merger of The Cancer Research Campaign and t ...
*
Carnival Cruise Carnival Cruise Line is an international cruise line with headquarters in Doral, Florida. The company is a subsidiary of Carnival Corporation & plc. Its logo is a funnel shaped like a whale's tail, with a red, white, and blue color scheme. This ...
*
The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...
*
Denny's Denny's (also known as Denny's Diner on some locations' signage) is an American table service diner-style restaurant chain. It operates over 1,400 Restaurant, restaurants in the United States, Canada, Puerto Rico, and several other internationa ...
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Diageo Diageo plc ( ) is a British Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It is a major distributor of Scotch whisky and other spirits and operates from 132 sites around the world ...
*
Dick's Sporting Goods Dick's Sporting Goods, Inc. (stylized in all caps as DICK'S Sporting Goods) is an American chain of sporting goods stores founded in 1948 by Richard "Dick" Stack. It is the largest sporting goods retailer in the United States and is listed ...
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Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
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General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...
*
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
* Grenfell United * Hotels.com *
Jimmy John's Jimmy John's Franchise, LLC, commonly referred to as Jimmy John's, is an American multinational sandwich chain, headquartered in Champaign, Illinois. The business was founded by Jimmy John Liautaud in 1983. After Liautaud graduated from high sch ...
*
L'Occitane en Provence L'Occitane en Provence (; ), commonly known as L'Occitane, is a French luxury retailer of body, face, hair and home products, as well as fragrances. Based in Manosque, France, it was founded in 1976 by Olivier Baussan with the purpose of creati ...
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LVMH LVMH Moët Hennessy Louis Vuitton SE (), commonly known as LVMH, is a French multinational holding company and conglomerate that specializes in luxury goods and has its headquarters in Paris, France. The company was formed in 1987 through the ...
*
MasterClass Yanka Industries, Inc., doing business as MasterClass, is an American online education subscription platform on which students can access tutorials and lectures pre-recorded by experts in various fields. The concept for MasterClass was conceiv ...
*
MINI The Mini is a very small two-door, four-seat car, produced for four decades over a single generation, with many names and variants, by the British Motor Corporation (BMC) and its successors British Leyland and the Rover Group, and finally ...
* NBA2K * NBC's Peacock *
Nespresso Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules (or ''pods'' in machines for home or professional use), a ...
*
New York Life Insurance New York Life Insurance Company (NYLIC) is the third-largest life insurance company and the largest mutual life insurance company in the United States, and is ranked #69 on the 2025 Fortune 500 list of the largest U.S. corporations by total rev ...
*
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
*
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
*
Vroom ''Vroom'' is an onomatopoeia that represents the sound of an revolutions per minute, engine revving up. It also describes the act of purposefully operating a motor vehicle at high speeds so as to create loud engine noises. The word is a common ...
*
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
*
Zalando Zalando SE is a publicly traded international online retailer based in Berlin which is active across Europe and specializes in shoes, fashion and beauty products. The company was founded in 2008 by David Schneider and Robert Gentz and has more th ...


Recognition

Anomaly was named Adweek’s 2022 US Agency of the Year and Ad Age's 2017 Agency of the Year. Anomaly has been featured on Fast Company's “World’s Most Innovative Companies” in 2008, 2014, and 2020, honored as one of Time Magazine's Best Inventions of 2016 for dosist (a medicinal cannabis brand the agency created), and was named #2 on LinkedIn's Top 50 Best Startups to work at in 2019. Additionally, Anomaly has been recognized at the
Cannes Lions International Festival of Creativity The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
, Effies, Jay Chiat, Digiday Awards, and the Mashies. Anomaly has won two
Emmy Awards The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
for ''Avec Eric'', a cooking show starring
Eric Ripert Eric Ripert (; born 2 March 1965) is a French chef, author, and television personality specializing in modern French cuisine and noted for his work with seafood. Ripert's flagship restaurant, Le Bernardin, in Midtown Manhattan, New York has b ...
, chef of renowned seafood restaurant
Le Bernardin Le Bernardin is a three-Michelin star French seafood restaurant in Midtown Manhattan, New York City. Eric Ripert is the executive chef, and he is co-owner along with Maguy Le Coze. History Gilbert Le Coze and his sister Maguy Le Coze opened ...
.


References

{{Reflist Advertising agencies based in New York City American companies established in 2004 Mass media companies established in 2004