Annie Marie Leonard (born 1964) is an American proponent of
sustainability
Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
and a critic of
consumerism
Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...
.
She created the animated film ''
The Story of Stuff'' (2007), which describes the life cycle of material goods. In 2014, she became the executive director of
Greenpeace USA.
Biography
Early life and education
Leonard was born in
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
, Washington, where she also grew up. She graduated from the
Lakeside School, and received an undergraduate degree from
Barnard College
Barnard College is a Private college, private Women's colleges in the United States, women's Liberal arts colleges in the United States, liberal arts college affiliated with Columbia University in New York City. It was founded in 1889 by a grou ...
in 1987 and a graduate degree from
Cornell University
Cornell University is a Private university, private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson W ...
in City and Regional Planning.
Career
After interning at the
National Wildlife Federation
The National Wildlife Federation (NWF) is the largest private, nonprofit conservation education and advocacy organization in the United States, with over six million members and supporters, and 51 state and territorial affiliated organizations (i ...
in the late 1980s, Leonard began working with
Greenpeace
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by a group of Environmental movement, environmental activists. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its biod ...
on a campaign to ban international waste dumping, traveling around the world to track garbage and hazardous waste sent from
developed to
less developed countries. "I was sneaking into the factories where it was being disposed, interviewing the workers, taking
hair samples and
soil samples to prove the environmental health harm," she later explained in an interview with Cornell University.
In 1992, she testified in front of the
US Congress
The United States Congress is the legislature, legislative branch of the federal government of the United States. It is a Bicameralism, bicameral legislature, including a Lower house, lower body, the United States House of Representatives, ...
on the topic of international waste
trafficking
Smuggling is the illegal transportation of objects, substances, information or people, such as out of a house or buildings, into a prison, or across an international border, in violation of applicable laws or other regulations. More broadly, soc ...
.
The work of Greenpeace and other organizations led to the 1992
Basel Convention
The Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal, usually known as the Basel Convention, is an international treaty that was designed to reduce the movements of hazardous waste between nations ...
, an international treaty to protect less developed countries from the dumping of hazardous waste by transnational corporations based in developed countries.
Leonard is best known as the creator and narrator of the animated documentary about the life cycle of material goods, ''
The Story of Stuff'' (2007). The documentary began as an hour-long talk and was made into a condensed film version based on popular demand. She also wrote a book version of the film, published in 2010 in the United States by Free Press of
Simon & Schuster
Simon & Schuster LLC (, ) is an American publishing house owned by Kohlberg Kravis Roberts since 2023. It was founded in New York City in 1924, by Richard L. Simon and M. Lincoln Schuster. Along with Penguin Random House, Hachette Book Group US ...
, in the UK by
Constable & Robinson
Constable & Robinson Ltd. is an imprint of Little, Brown which publishes fiction and non-fiction books and ebooks.
History
Constable & Co. was founded in 1795 by Archibald Constable, and became the publisher of works by Sir Walter Scott. In ...
, and in Germany by Econ Verlag.
After ''The Story of Stuff'', she created ''The Story of Cap and Trade'' (2009), which addresses
emissions trading
Emissions trading is a market-oriented approach to controlling pollution by providing economic incentives for reducing the emissions of pollutants. The concept is also known as cap and trade (CAT) or emissions trading scheme (ETS). One prominen ...
. Subsequent productions include ''The Story of
Bottled Water
Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...
'', ''The Story of Cosmetics'', ''The Story of Electronics'', ''The Story of
Citizens United v. FEC'', ''The Story of Broke'', ''The Story of Change'', and ''The Story of Solutions''.
In addition to her work on the ''Story of Stuff'' films, Leonard was co-creator and coordinator of GAIA (the Global Alliance for Incinerator Alternatives), serving on the boards of
International Forum on Globalization
International is an adjective (also used as a noun) meaning "between nations".
International may also refer to:
Music Albums
* ''International'' (Kevin Michael album), 2011
* ''International'' (New Order album), 2002
* ''International'' (The T ...
(IFG) and the Environmental Health Fund. She previously worked fo
Health Care Without Harm Essential Information, and
Greenpeace International
Greenpeace is an independent global campaigning network, founded in Canada in 1971 by a group of environmental activists. Greenpeace states its goal is to "ensure the ability of the Earth to nurture life in all its diversity" and focuses its ...
, and was coordinator of the
Funders Workgroup for Sustainable Production and Consumption.
Leonard was named the executive director for Greenpeace USA in May 2014.
In March 2022, actress and climate activist
Jane Fonda
Jane Seymour Fonda (born December 21, 1937) is an American actress and activist. Recognized as a film icon, Jane Fonda filmography, Fonda's work spans several genres and over six decades of film and television. She is the recipient of List of a ...
co-founded the Jane Fonda Climate PAC (
political action committee
In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...
) with Leonard.
In April 2025, Leonard announced that she was working on a new book celebrating the history of protest in the USA and the world.
Personal life
Leonard lives in the
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
with her daughter Dewi, born in 1999.
References
External links
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{{DEFAULTSORT:Leonard, Annie
1964 births
Living people
American sustainability advocates
Barnard College alumni
Cornell University alumni
Anti-consumerists
Lakeside School (Seattle) alumni
Filmmakers from Seattle
Writers from Seattle
People associated with Greenpeace