Anni Schaad (born Lang; 10 December 1911 – 20 December 1988) founded the German jewelry making company ''langani''.

Biography

Schaad was born in

Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...

, the daughter of the painter and designer Paul Lang and the textile designer Minna Lang-Kurz. Her sister, the renowned fashion photographer

Regina Relang Regina Relang (1906–1989) was a German fashion photographer and photojournalist active in the 1950s and 1960s. She documented the latest designs of prominent fashion houses. Biography Relang (born Regina Lang) was born in Stuttgart in 1906, da ...

, provided many of the most iconic images of langani jewelry. Anni Schaad was married to the German director editor, Rudolf Schaad. Schaad studied at the

Kunstgewerbeschule A Kunstgewerbeschule (English: ''School of Arts and Crafts'' or S''chool of Applied Arts'') was a type of vocational arts school that existed in German-speaking countries from the mid-19th century. The term Werkkunstschule was also used for the ...

in Stuttgart and in Vienna at the

Wiener Werkstätte The Wiener Werkstätte ("Vienna Workshop"), established in 1903 by the graphic designer and painter Koloman Moser, the architect Josef Hoffmann and the patron Fritz Waerndorfer, was a productive association in Vienna, Austria that brought to ...

with

Josef Hoffmann Josef Hoffmann (15 December 1870 – 7 May 1956) was an Austrians, Austrian-Sudeten Germans, Moravian architect and designer. He was among the founders of Vienna Secession and co-establisher of the Wiener Werkstätte. His most famous architect ...

. In 1952, she founded a jewellery company, which she eventually named "langani", a combination of her given and maiden names. Her first commercial success came at the 1952

Frankfurt Fair Messe Frankfurt () is one of the world's largest trade fair, congress and event organizer with its own exhibition grounds. The organization has 2,500 employees at some 30 locations, generating annual sales of around €661 million. Its services ...

. Between 1969 and 1989 she worked with Louis Feraud, Paris, and designed the jewelry for his ''

haute couture (; ; French for 'high sewing', 'high dressmaking') is the creation of exclusive custom-fitted high-end fashion design. The term ''haute couture'' generally refers to a specific type of upper garment common in Europe during the 16th to the ...

'' and

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

fashion shows. langani continues to produce fashion jewelry in Stuttgart, Germany. Schaad is said to have invented the "floating bead" technique in which

beads A bead is a small, decorative object that is formed in a variety of shapes and sizes of a material such as stone, bone, shell, glass, plastic, wood, or pearl and with a small hole for threading or stringing. Beads range in size from under 1 ...

are strung on nylon threads so that they appear to be dancing on the skin, but no patent was ever filed. She died in Stuttgart.

References

External links

langani website
{{DEFAULTSORT:Schaad, Anni 1911 births 1988 deaths 20th-century German businesswomen 20th-century German businesspeople German jewellery designers