Angus Reid (born December 17, 1947) is a Canadian entrepreneur,

pollster An opinion poll, often simply referred to as a survey or a poll, is a survey (human research), human research survey of public opinion from a particular sampling (statistics), sample. Opinion polls are usually designed to represent the opinions ...

, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights. He has written numerous columns on environmental, legal, economic, social, and political issues, as well as the best-seller ''Shakedown: How the New Economy is Changing our Lives'' (1996).

Personal life and education

Reid was born in

Regina, Saskatchewan Regina ( ) is the capital city of the Provinces and territories of Canada, Canadian province of Saskatchewan. The city is the second-largest in the province, and is a commercial centre for southern Saskatchewan. As of the 2021 Canadian census, ...

, on December 17, 1947. Enrolled at the

University of Manitoba The University of Manitoba (U of M, UManitoba, or UM) is a public research university in Winnipeg, Manitoba, Canada. Founded in 1877, it is the first university of Western Canada. Both by total student enrolment and campus area, the University of ...

Faculty of Arts, he earned both his B.A. in sociology and history in 1969 and his M.A. in Sociology in 1971. Subsequently, in 1974, he received a Ph.D. in sociology from

Carleton University Carleton University is an English-language public university, public research university in Ottawa, Ontario, Canada. Founded in 1942 as Carleton College, the institution originally operated as a private, non-denominational evening college to se ...

Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...

. Following his

doctoral thesis A thesis (: theses), or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings.International Standard ISO 7144: D ...

on the professional

socialization In sociology, socialization (also socialisation – see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is the process of Internalisation (sociology), internalizing the Norm (social), norm ...

of dental students, he took on a position at the University of Manitoba's Faculty of Medicine.

Career

From 1974 to 1980, Reid held an appointment in the University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine. In 1979, he founded Angus Reid Group, Inc., a

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to Ipsos SA in 2000 to later operate as Ipsos-Reid. Operations in Canada still continue under the name ''Ipsos'' as the Canadian arm of the global Ipsos Group. In 2004, he became CEO of Vision Critical, his son Andrew's research software development

startup A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to ...

. Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical's technologies to

. In 2011, Angus Reid became the chairman at Vision Critical. In 2014, Reid retired from Vision Critical to found the Angus Reid Institute, a

not-for-profit A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. While not-for-profit organizations and Nonprofit organ ...

organization dedicated to the advancement of

public opinion Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily ...

research in Canada on critical social, economic and policy issues. And in February 2019, he returned from retirement to launch Angus Reid Global, a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.

Philanthropy

Reid is the founder and chairman of the Angus Reid Institute, a federally-incorporated charitable foundation dedicated to the measurement and advancement of public opinion in Canada on critical social, economic, and policy issues. In 2010, Reid became a major funder and co-founder of the R. James Travers Foreign Corresponding Fellowship, based in

. This initiative provides $25,000 per year in funding for a foreign correspondent to pursue a major story of interest to

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. Since 2011, he has been the founder and major funder for the Monarca Foundation, a Canadian registered charity dedicated to helping families with emergency food, medical supplies, and schooling in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

. Additionally, Reid was a major donor for the Blusson Spinal Care Center at

Vancouver General Hospital Vancouver General Hospital (locally known as VGH, or Vancouver General) is a medical facility located in Vancouver, British Columbia. It is the largest facility in the Vancouver Hospital and Health Sciences Centre (VHHSC) group of medical facili ...

in 2010, and St. Paul's High School in

Winnipeg Winnipeg () is the capital and largest city of the Provinces and territories of Canada, Canadian province of Manitoba. It is centred on the confluence of the Red River of the North, Red and Assiniboine River, Assiniboine rivers. , Winnipeg h ...

in 2001 and 2014. Reid was the chair of the

CKNW CKNW (730 AM) is a commercial radio station in Vancouver, British Columbia. Owned by Corus Entertainment, it broadcasts a talk radio format. Its offices and studios are in the TD Tower in Downtown Vancouver. CKNW is powered at 50,000 watts, ...

Orphans Fund between 2002 and 2007 as well as the founding chair between 2002 and 2005 at the Canada Institute:

Woodrow Wilson International Center for Scholars The Woodrow Wilson International Center for Scholars (WWICS) or Wilson Center is a Washington, D.C.–based think tank A think tank, or public policy institute, is a research institute that performs research and advocacy concerning topi ...

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, where he now serves as a member of the advisory board. Reid was also a board member of the Rick Hansen Foundation between 2002 and 2008, the Norman Paterson School of International Affairs at

in 2010, and Nestle Canada between 1991 and 2003. Reid was also director at Canada 125 in 1992, Care Canada between 1990 and 1992, and the Public Policy Forum between 2006 and 2008.

Angus Reid Institute

The Angus Reid Institute is a national

public opinion research An opinion poll, often simply referred to as a survey or a poll, is a survey (human research), human research survey of public opinion from a particular sampling (statistics), sample. Opinion polls are usually designed to represent the opinions ...

organization that provides information on Canadian issues and trends affecting social, economic, public administration, governance, domestic and foreign policy. Based in

Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...

British Columbia British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...

, it has the status of a registered charity in Canada. Founded in October 2014 by Angus Reid, the Institute commissions, researches and disseminates original impartial statistical public opinion polling and policy analysis. It makes this information available through its website, publications, news media, consultants, social media channels, and its partners. In fall 2016, the Angus Reid Institute and

Canadian Broadcasting Corporation The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its E ...

partnered for a nationwide polling project. Stories from the study included Canadian views of

multiculturalism Multiculturalism is the coexistence of multiple cultures. The word is used in sociology, in political philosophy, and colloquially. In sociology and everyday usage, it is usually a synonym for ''Pluralism (political theory), ethnic'' or cultura ...

in 2016, Quebec's diminished desire for

separatism Separatism is the advocacy of cultural, ethnic, tribal, religious, racial, regional, governmental, or gender separation from the larger group. As with secession, separatism conventionally refers to full political separation. Groups simply seekin ...

, and the lower levels of pride among Canadian

millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...

. Angus Reid also published a column discussing the perceptions and realities of multiculturalism in Canada.

Angus Reid Group

Angus Reid Group (formerly Angus Reid Global) is a

company serving the research intelligence needs of businesses and organizations across North America. Launched in June 2019, the company is Reid's latest business venture. With offices in

, and

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Ontario Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...

, Angus Reid Group offers a suite of data collection tools to measure public opinion and consumer attitudes and behaviors on a variety of topics. Central to that is the Angus Reid Forum, a web-based public-opinion community of thousands of respondents in Canada and the United States who answer questions and surveys on various topics. Angus Reid employs a cross-section of experts in the fields of panel management, market and opinion research, and data solutions offering research services for businesses, brands, governments, not-for-profit organizations, and others.

Angus Reid Public Opinion

Angus Reid Public Opinion was a public affairs practice arm of Vision Critical, a

software development Software development is the process of designing and Implementation, implementing a software solution to Computer user satisfaction, satisfy a User (computing), user. The process is more encompassing than Computer programming, programming, wri ...

company that creates online research tools. It was established in 2006 under the name Angus Reid Strategies. Located at Vision Critical's headquarters in

, Angus Reid Public Opinion conducted regional, national and multi-country research. Angus Reid polls were conducted using the Angus Reid Forum, Springboard America, and Springboard UK online panels. Angus Reid Public Opinion used technology created by Vision Critical to send surveys on political and social issues that panelists can respond to from their computers, tablet, or smartphone.

Honours

He is a recipient of a

Canada Council The Canada Council for the Arts (), commonly called the Canada Council, is a Crown corporations of Canada, Crown corporation established in 1957 as an arts council of the Government of Canada. It is Canada's public arts funder, with a mandate to ...

Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the

. He has also been awarded honorary doctorates from

Simon Fraser University Simon Fraser University (SFU) is a Public university, public research university in British Columbia, Canada. It maintains three campuses in Greater Vancouver, respectively located in Burnaby (main campus), Surrey, British Columbia, Surrey, and ...

(2003) and

(2008).

References

External links

Angus Reid Institute website

Timeline of Angus Reid's life
{{DEFAULTSORT:Reid, Angus Living people 1947 births People from Regina, Saskatchewan Canadian chief executives Canadian philanthropists Canadian sociologists Market researchers University of Manitoba alumni Carleton University alumni Pollsters