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An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including
startups A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...
, usually in exchange for
convertible debt In finance, a convertible bond, convertible note, or convertible debt (or a convertible debenture if it has a maturity of greater than 10 years) is a type of bond that the holder can convert into a specified number of shares of common stock in ...
or
ownership equity In finance, equity is an ownership interest in property that may be subject to debts or other liabilities. Equity is measured for accounting purposes by subtracting liabilities from the value of the assets owned. For example, if someone owns a ...
. Angel investors often provide support to startups at a very early stage (when the risk of their failure is relatively high), once or in a consecutive manner, and when most investors are not prepared to back them. In a survey of 150 founders conducted by Wilbur Labs, about 70% of entrepreneurs will face potential business failure, and nearly 66% will face this potential failure within 25 months of launching their company. A small but increasing number of angel investors invest online through
equity crowdfunding Equity crowdfunding is the online offering of private company securities to a group of people for investment and therefore it is a part of the capital markets. Because equity crowdfunding involves investment into a commercial enterprise, it ...
or organize themselves into angel groups or angel networks to share
investment capital In economics, capital goods or capital are "those durable produced goods that are in turn used as productive inputs for further production" of goods and services. A typical example is the machinery used in a factory. At the macroeconomic level ...
and provide advice to their portfolio companies. The number of angel investors has greatly increased since the mid-20th century.


Etymology and origin

The application of the term "angel" originates in
Broadway theater Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), many of the extant or closed Broadway venues use or used the spelling ''Theatr ...
, where it was used to describe wealthy individuals who provided money for theatrical productions that would otherwise have had to shut down. This term, however, was not used in the context of investing in companies until 1978, when William Wetzel, a then-professor at the
University of New Hampshire The University of New Hampshire (UNH) is a Public university, public Land-grant university, land-grant research university with its main campus in Durham, New Hampshire, United States. It was founded and incorporated in 1866 as a land grant coll ...
and founder of its Center for Venture Research, completed a pioneering study on how entrepreneurs raised seed capital in the US. He began using the term "angel" to describe the investors who supported them. A similar term, "
patron Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, art patronage refers to the support that princes, popes, and other wealthy and influential people ...
", is commonly used in arts. Angel investors are often retired entrepreneurs or executives who may be interested in angel investing for reasons that go beyond pure monetary return. These reasons include wanting to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs, and making use of their experience and networks on a less than full-time basis. Because innovations tend to be produced by outsiders and
founders Founder or Founders may refer to: Places *Founders Park, a stadium in South Carolina, formerly known as Carolina Stadium * Founders Park, a waterside park in Islamorada, Florida Arts, entertainment, and media * Founders (''Star Trek''), the ali ...
in startups, rather than existing organizations, angel investors provide (in addition to funds) feedback, advice, and contacts. Because no public exchanges are listing their securities, private companies meet angel investors in several ways, including referrals from the investors' trusted sources and other business contacts, at investor conferences and symposia, and at face-to-face meetings organized by groups of angels where companies pitch directly to investors. According to the Center for
Venture Research Venture may refer to: Arts and entertainment Music *The Ventures, an American instrumental rock band formed in 1958 *"A Venture", 1971 song by the band Yes *''Venture'', a 2010 EP by AJR Games * ''Venture'' (video game), a 1981 arcade gam ...
, there were 363,460 active angel investors in the US in 2021. In the late 1980s, angels started to coalesce into informal groups with the goal of sharing deal flow and
due diligence Due diligence is the investigation or exercise of care that a reasonable business or person is normally expected to take before entering into an agreement or contract with another party or an act with a certain standard of care. Due diligence ...
work and pooling their funds to make larger investments. Angel groups are generally local organizations made up of 10 to 150
accredited investors An accredited or sophisticated investor is an investor with a special status under financial regulation laws. The definition of an accredited investor (if any), and the consequences of being classified as such, vary between countries. Generally, ac ...
interested in early-stage investing. In 1996, there were about 10 angel groups in the US; by 2006, there were over 200.


Source and extent of funding

Angel investors typically invest their funds (unlike
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
ists, who manage the pooled money of others in a professionally managed
fund Fund may refer to: * Funding is the act of providing resources, usually in form of money, or other values such as effort or time, for a project, a person, a business, or any other private or public institution ** The process of soliciting and gathe ...
). Although typically reflecting the investment judgment of an individual, the entity providing the funding may be a
trust Trust often refers to: * Trust (social science), confidence in or dependence on a person or quality It may also refer to: Business and law * Trust (law), a legal relationship in which one person holds property for another's benefit * Trust (bu ...
, business,
limited liability company A limited liability company (LLC) is the United States-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of ...
, investment fund, or other vehicle. A Harvard report by William R. Kerr, Josh Lerner, and Antoinette Schoar provides evidence that angel-funded startups are more likely to succeed than companies reliant on other forms of initial financing. The paper found "that angel funding is positively correlated with higher survival, additional fundraising outside the angel group, and faster growth measured through growth in website traffic". Angel capital fills the gap in
seed funding Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggests ...
between "friends and family" funding rounds and more robust start-up financing through formal venture capital. Although it is usually difficult to raise more than a few hundred thousand dollars from friends and family, most traditional venture capital funds are usually not able to make or evaluate small investments under US$1–2 million. On an annual basis, the combined value of all angel investments in the US almost reaches the combined value of all US venture capital funds, while angel investors invest in more than 60 times as many companies as venture capital firms (US$20.1 billion vs. $23.26 billion in the US in 2010, into 61,900 companies vs. 1,012 companies). There is no set amount for angel investors. Investments can range from a few thousand to a few million dollars. The healthcare/medical industry accounted for the largest share of angel investments in 2010, with 30% of total angel investments (vs. 17% in 2009), followed by software (16% vs. 19% in 2007), biotech (15% vs. 8% in 2009), industrial/energy (8% vs. 17% in 2009), retail (5% vs. 8% in 2009) and IT services (5%). While more readily available than venture financing, angel investment is still extremely difficult to raise. However, some new models are developing that are trying to make this easier. Much like other forms of private equity, angel investment decision-making has been shown to suffer from
cognitive biases A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, ...
such as the
illusion of control The illusion of control is the tendency for people to overestimate their ability to control events. It was named by U.S. psychologist Ellen Langer and is thought to influence gambling behavior and belief in the paranormal. Along with illusory sup ...
and
overconfidence The overconfidence effect is a well-established bias in which a person's subjective ''confidence'' in their judgments is reliably greater than the objective ''accuracy'' of those judgments, especially when confidence is relatively high. Overconfide ...
.


Investment profile

Angel investments bear extremely high risks and are usually subject to
dilution Dilution may refer to: * Reducing the concentration of a chemical * Serial dilution, stepwise * Homeopathic dilution * Dilution (equation), an equation to calculate the rate a gas dilutes *Trademark dilution, weakening of a trademark by unauthoris ...
from future investment rounds. As such, they require a very high
return on investment Return on investment (ROI) or return on costs (ROC) is the ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favorab ...
. Additionally, angel investors often mitigate the risk of an angel investment by allocating less than 10% of their portfolio to these types of investments. Because a large percentage of angel investments are lost completely when early-stage companies fail, professional angel investors seek investments that have the potential to return at least ten or more times their original investment within 5 years through a defined
exit strategy An exit strategy is a means of leaving one's current situation, either after a predetermined objective has been achieved, or as a strategy to mitigate failure. An organisation or individual without an exit strategy may be in a quagmire. At wors ...
, such as plans for an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
or an acquisition. After taking into account the need to cover failed investments and the multi-year holding time for even the successful ones, however, the actual effective
internal rate of return Internal rate of return (IRR) is a method of calculating an investment's rate of return. The term ''internal'' refers to the fact that the calculation excludes external factors, such as the risk-free rate, inflation, the cost of capital, or fin ...
for a typical successful portfolio of angel investments is typically as 'low' as 20–30%. While the investor's need for high rates of return on any given investment can make angel financing an expensive source of funds, cheaper sources of capital, such as
bank A bank is a financial institution that accepts Deposit account, deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital m ...
financing, are usually not available for most early-stage ventures.


Founding angels

In recent years, a new trend has emerged in the business world known as "founding angels". These are angel investors who get involved with a startup even before it is officially established. Unlike a traditional business angel, because founding angels invest so early, they are typically seen as "founders" and typically have much greater involvement in the early stages of the business. Founding angels most often co-found startups with scientists, developers, or engineers in the technology space who bring in the technology upon which the start-up is based. After they are founded, they are actively engaged in the management of startups, typically in a non-executive position, supporting the day-to-day running of the business. They less often have a predefined exit strategy, and more often hold onto equity long into the company's development. Angel investors provide early-stage funding to startups in exchange for equity. They offer capital, mentorship, industry connections, and strategic guidance. Their support helps startups grow, refine business models, and secure future investments from venture capitalists or other funding sources.


Geographical differences


Canada

Canada is reportedly home to the most sophisticated and advanced network of angel investors in the world. Incorporated in 2002, the
National Angel Capital Organization The National Angel Capital Organization (NACO Canada) was established in 2002 as the only national industry association for angel investors in Canada. Its national network now includes 4,200 angel investors, 45 incubators and accelerators, and 44 a ...
(NACO) pioneered the angel investing movement and supported the formation of regional angel networks in Canada. According to both NACO and the
Business Development Bank of Canada The Business Development Bank of Canada (BDC; ) is a Crown corporations of Canada, Crown corporation and national development bank wholly owned by the Government of Canada, mandated to help create and develop Canadian businesses through financing ...
, there are 20,000–50,000 active angel investors in Canada. Over 4,000 are members of 45 angel groups that are NACO members.


China

Before 2000, it was difficult for startups in China to find local angel investors. Entrepreneurs, such as
Jack Ma Ma Yun (; born 10 September 1964), or more commonly referred as Jack Ma, is a Chinese businessman and philanthropist. He is the founder of the Jack Ma Foundation, and co-founder of Alibaba Group and Yunfeng Capital. As of May 2025, Ma's ne ...
of
Alibaba Group Alibaba Group Holding Limited, branded as Alibaba (), is a Chinese Multinational corporation, multinational technology company specializing in E-commerce in China, e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzho ...
and many others, needed to raise funds from Softbank, Goldman Sachs, Fidelity, and other institutions. However, by 2015, several Chinese Angel groups had been in operation.


Russia

In 2012, the International Business Angels Assembly took place in the
Russian Federation Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
. This was an exclusive event devoted to private investing into innovative projects in
Eastern Europe Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...
. In 2022, after
Russia's invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
, all investors reduced their activity, this was noticeable in private funds, which reduced the volume of investments by 4 times compared to 2021.


United Kingdom

A study by
NESTA Nesta (formerly NESTA, National Endowment for Science, Technology and the Arts) is a British foundation, registered as a charity, which supports innovation. Nesta was originally funded by a £250 million endowment from the UK National Lotter ...
in 2009 estimated there were between 4,000 and 6,000 angel investors in the UK with an average investment size of £42,000 per investment. Furthermore, each angel investor on average acquired 8 percent of the venture in the deal, with 10 percent of investments accounting for more than 20 percent of the venture. In terms of returns, 35 percent of investments produced returns of between one and five times the initial investment, while 9 percent produced returns of multiples of ten times or more. The mean return, however, was 2.2 times the investment in 3.6 years and an approximate internal rate of return of 22 percent gross. The UK Business Angel market grew in 2009 through 2010 and, despite recessionary concerns, continues to show signs of growth. In 2013, this dynamic kept going on in the UK as angel investors were named by two-thirds of technology entrepreneurs as a means of funding. By 2015, angel investments had increased throughout the UK, with angels making an average number of five investments, compared to 2.5 in 2009. The same report also found an increase in angel investors making impact investments, with 25% of angels saying they had made an impact investment in 2014.


United States

Geographically,
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
dominates United States angel investing, receiving 39% of the $7.5 billion invested in US-based companies throughout Q2 2011, 3–4 times as much as the total amount invested within New England. Total angel investments in the United States in 2021 were $29.1 billion, an increase of 15.2 percent over 2020, with 69,060 companies receiving funding. In the United States, angels are generally
accredited investor An accredited or sophisticated investor is an investor with a special status under financial regulation laws. The definition of an accredited investor (if any), and the consequences of being classified as such, vary between countries. Generally, ac ...
s in order to comply with current SEC regulations, although the JOBS Act of 2012 loosened those requirements starting in January 2013. Reaching nearly $23 billion in 2012 in the US, angel investors are not only responsible for funding over 67,000 start-up ventures annually, but their capital also contributed to job growth by helping to finance 274,800 new jobs in 2012. In 2013, 41% of tech sector executives named angel investors as a means of funding.


Saudi Arabia

Saudi Vision 2030 Saudi Vision 2030 (, sometimes called Project 2030) is a government program launched by Saudi Arabia which aims to achieve the goal of increased diversification economically, socially, and culturally, in line with the vision of Saudi crown pri ...
was launched in 2016; since then, the entrepreneurship ecosystem is being built from scratch. The number of angel investor groups reached eight in 2022.


India

The Indian Government introduced Atal Incubation centers and Technology Incubation and Development of Entrepreneurs, a program to solely support ICT startups in building emerging technologies including AI, IoT, and blockchain.


See also

*
Crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance, to fund projects "withou ...
*
Deep tech Deep technology (deep tech) is a classification of organization, or more typically startup company, with the expressed objective of providing technology solutions based on substantial scientific or engineering challenges. They present challenges ...
*
Entrepreneurship Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneu ...
*
Pre-money valuation "Pre-money valuation" is a term widely used in the private equity and venture capital industries. It refers to the valuation of a company or asset prior to an investment or financing. If an investment adds cash to a company, the company will hav ...
*
Private equity Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
*
Revenue-based financing Revenue-based financing (also known as royalty financing or royalty-based financing) is a type of financial capital provided to growing businesses in which investors inject capital (sometimes called an ''advance'') into a business in return for a f ...
*
Seed money Seed money, also known as seed funding or seed capital, is a form of securities offering in which an investor puts capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' suggest ...
*
Super angel Super angel (or "super-angel") was a term used in the early 2010s to describe venture capital investors who had once been angel investors and subsequently raised small venture capital funds. Super angels share some characteristics of both angel i ...
*
Venture capital financing Venture may refer to: Arts and entertainment Music *The Ventures, an American instrumental rock band formed in 1958 *"A Venture", 1971 song by the band Yes *''Venture'', a 2010 EP by AJR Games * ''Venture'' (video game), a 1981 arcade g ...
*
Venture funding A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...
*
Vulture fund A vulture fund is a hedge fund or private-equity fund that invests in debt considered to be very weak or in default, known as distressed debt. Investors in the fund profit by buying debt at a discounted price on a secondary market and then u ...


References


External links

{{DEFAULTSORT:Angel Investor *Main