Angel dusting is the misleading
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
practice of including a minuscule amount of an
active ingredient
An active ingredient is any ingredient that provides biologically active or other direct effect in the diagnosis, cure, mitigation, treatment, or prevention of disease or to affect the structure or any function of the body of humans or animals.
...
in a
cosmetic,
cosmeceutical,
dietary supplement
A dietary supplement is a manufactured product intended to supplement a person's diet by taking a pill (pharmacy), pill, capsule (pharmacy), capsule, tablet (pharmacy), tablet, powder, or liquid. A supplement can provide nutrients eithe ...
,
food
Food is any substance consumed by an organism for Nutrient, nutritional support. Food is usually of plant, animal, or Fungus, fungal origin and contains essential nutrients such as carbohydrates, fats, protein (nutrient), proteins, vitamins, ...
product, or
nutraceutical Nutraceutical is a terminology evolved scientifically & also through marketing which is used to imply a pharmaceutical effect from plant extracts, compounds, food products which have efficacy and therapeutic influence on clinical outcomes and patien ...
, insufficient to give any measurable benefit. The advertising materials may
claim that the ingredient is helpful and that the ingredient is contained in the product, both of which are true. However, no claim is made that the product contains enough of the active ingredient to have an effect – this is just assumed by the purchaser.
See also
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Homeopathy
Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths or homeopathic physicians, believe that a substance that ...
*
False advertising
False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally, or recklessly, to promote the sale of property, goods or servi ...
*
List of topics characterized as pseudoscience
This is a list of topics that have been characterized as pseudoscience by academics or researchers, either currently or in the past. Detailed discussion of these topics may be found on their main pages. These characterizations were made in the c ...
References
Advertising techniques
Marketing techniques
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