Andrew Serbinski is the president and principal designer of Machineart. Serbinski lived in Tokyo, Japan from 1973 to 1975 designing the first convenience plain paper photocopiers for

Ricoh is a Japanese multinational imaging and electronics company. It was founded by the now-defunct commercial division of the Institute of Physical and Chemical Research (Riken) known as the ''Riken Concern'', on 6 February 1936 as . Ricoh's hea ...

and its export customers in the United States and Europe. This led him to establish Machineart Industrial Design in 1988 to provide design services for Japanese and American companies."Hub Scout", ID Magazine, January/February 2004, page 80 In 1988 he founded Machineart, an industrial design consultancy based in

Frenchtown, New Jersey Frenchtown is a borough in Hunterdon County, in the U.S. state of New Jersey. Frenchtown is located along the banks of the Delaware River on the Hunterdon Plateau, northwest of the state capital of Trenton. As of the 2020 United States census ...

. The company designs products, recreational vehicles, packaging, graphics, and user interfaces. In 2005, The Museum of Modern Art showcased the Machineart-designed Leardal Inflate-a-shield as part of their exhibit "SAFE, Design takes on risk." Machineart Moto was formed in 2007 to market Machineart designed specialized parts for

BMW motorcycles ''BMW Motorrad'' is the motorcycle brand and division of German automotive manufacturer, BMW. It has produced motorcycles since 1923, and achieved record sales for the fifth year in succession in 2015. With a total of 136,963 vehicles sold in 201 ...

. A lifelong interest in motorcycles led him to design the MK9, MF3, and eCycle eC SerieseCycle Hybrid Motorcycles
concept motorcycles. Serbinski holds a BID from

Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York. It has an additional campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The institute was founded in 18 ...

Notes

References

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External links

Machineart web siteMachineartmoto (MaMo)
{{DEFAULTSORT:Serbinski, Andrew Living people American industrial designers American motorcycle designers Year of birth missing (living people)