Andrew Jaffe (August 2, 1938 – February 26, 2010) was a journalist and executive of ''

Adweek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cove ...

''. Jaffe joined ''Adweek'' in 1986 and presided over the company as it acquired the Clio Awards for its parent corporation BPI Communications. He left BPI in 2003, creating a consulting firm, Compass Consulting, and authoring a book, ''Casting for Big Ideas''. Jaffe attended

Phillips Exeter Academy (not for oneself) la, Finis Origine Pendet (The End Depends Upon the Beginning) gr, Χάριτι Θεοῦ (By the Grace of God) , location = 20 Main Street , city = Exeter, New Hampshire , zipcode ...

. He then enrolled at

Pomona College Pomona College ( ) is a private liberal arts college in Claremont, California. It was established in 1887 by a group of Congregationalists who wanted to recreate a "college of the New England type" in Southern California. In 1925, it beca ...

, where he was sent by ''

The Student Life ''The Student Life'' (abbreviated ''TSL'') is a student newspaper covering the Claremont Colleges (7Cs, or 5Cs when referring only to the undergraduate colleges), a consortium of liberal arts colleges in Claremont, California. It is published ...

'' to cover the

sit-in movement The sit-in movement, sit-in campaign or student sit-in movement, were a wave of sit-ins that followed the Greensboro sit-ins on February 1, 1960 in North Carolina. The sit-in movement employed the tactic of nonviolent direct action and was a pi ...

Nashville, Tennessee Nashville is the capital city of the U.S. state of Tennessee and the seat of Davidson County. With a population of 689,447 at the 2020 U.S. census, Nashville is the most populous city in the state, 21st most-populous city in the U.S., and t ...

. After serving in the Army, Jaffe graduated from the school of journalism at

Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manha ...

. He first worked for the

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. n ...

, moved to Atlanta, where he worked for ''

Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print magazine in 1933, it was widely ...

'' in domestic bureaus and as a foreign correspondent to Africa in

Kenya ) , national_anthem = " Ee Mungu Nguvu Yetu"() , image_map = , map_caption = , image_map2 = , capital = Nairobi , coordinates = , largest_city = Nairobi , ...

. He later became the business editor of the ''

Los Angeles Herald-Examiner The ''Los Angeles Herald Examiner'' was a major Los Angeles daily newspaper, published in the afternoon from Monday to Friday and in the morning on Saturdays and Sundays. It was part of the Hearst syndicate. It was formed when the afternoon ' ...

''. He began his career with ''Adweek'' as an editor in Atlanta in 1986. Jaffe was married to Eileen Ast and had two sons.Keynote speaker bio, Keynote Address, ''Boards Summit'', October 24, 2006,

References

1938 births 2010 deaths Columbia University Graduate School of Journalism alumni American male journalists {{US-journalist-1930s-stub 20th-century American journalists Phillips Exeter Academy alumni Pomona College alumni