Andrew Burn (professor)
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Andrew Burn (born 1954) is an
English English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish ter ...
professor and media theorist. He works in the fields of media arts education,
multimodality Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to ...
and play, and for the development of the theory of the Kineikonic Mode. He is Emeritus professor of Media at the
UCL Institute of Education The UCL Institute of Education (IOE) is the faculty of education and society of University College London (UCL). It specialises in postgraduate study and research in the field of education and is one of UCL's University College London#Facultie ...
.


Early life and education

Burn was born in
Shifnal Shifnal () is a market town and civil parish in Shropshire, England, about east of Telford, 17 miles (27 km) east of Shrewsbury and 13 miles (20 km) west-northwest of Wolverhampton. It is near the M54 motorway and A5 (road), A5 road ...
,
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
. His family lived in
Darlington Darlington is a market town in the Borough of Darlington, County Durham, England. It lies on the River Skerne, west of Middlesbrough and south of Durham. Darlington had a population of 107,800 at the 2021 Census, making it a "large town" ...
, before moving to
Kota Kinabalu Kota Kinabalu (; formerly known as Jesselton), colloquially referred to as KK, is the state capital of Sabah, Malaysia. It is also the capital of the Kota Kinabalu District as well as the West Coast Division of Sabah. The city is located on the ...
,
Sabah Sabah () is a States and federal territories of Malaysia, state of Malaysia located in northern Borneo, in the region of East Malaysia. Sabah has land borders with the Malaysian state of Sarawak to the southwest and Indonesia's North Kalima ...
in
Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
, where his father was Dean of All Saints' Cathedral. He was educated at
Christ's Hospital Christ's Hospital is a Public school (United Kingdom), public school (English Private schools in the United Kingdom, fee-charging boarding school for pupils aged 11–18) with a royal charter, located to the south of Horsham in West Sussex. T ...
, and went on to study English at
St John's College, Oxford St John's College is a Colleges of the University of Oxford, constituent college of the University of Oxford. Founded as a men's college in 1555, it has been coeducational since 1979.Communication from Michael Riordan, college archivist Its foun ...
, winning the Eugene Lee-Hamilton prize for the best
Petrarchan sonnet The Petrarchan sonnet, also known as the Italian sonnet, is a sonnet named after the Italian poet Francesco Petrarca, although it was not developed by Petrarch himself, but rather by a string of Renaissance poets.Spiller, Michael R. G. The Devel ...
in Oxford and Cambridge in 1975.


Career

Burn's teaching career started as a secondary school teacher, working for over twenty years in comprehensive schools in
Huntingdon Huntingdon is a market town in the Huntingdonshire district of Cambridgeshire, England. The town was given its town charter by John, King of England, King John in 1205. It was the county town of the historic county of Huntingdonshire. Oliver C ...
, St. Neots and
Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...
. He served as a member of the Labour Party's ruling administration of Cambridge City council between 1982 and 1987, succeeding Clarissa Kaldor in representing the
King's Hedges King's Hedges is an electoral ward in Cambridge, England. As of the 2021 UK census, the ward had a population of 11,099 people. History Some open land to the north of Cambridge was known as ''Albrach'' from as early as the 13th century. In 155 ...
ward. He contributed to the peace initiative to twin the city of Cambridge with
Szeged Szeged ( , ; see also #Etymology, other alternative names) is List of cities and towns of Hungary#Largest cities in Hungary, the third largest city of Hungary, the largest city and regional centre of the Southern Great Plain and the county seat ...
,
Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...
. During the specialization of
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
secondary schools in the late 1990s, Burn played a key role in ensuring his school,
Parkside Community College Parkside Community College is a secondary academy school with 600 places for children aged 11–16, situated in Cambridge, Cambridgeshire. It is part of the United Learning Cambridge Cluster, along with Parkside Sixth, Coleridge Community Coll ...
, became the UK's first specialist media arts college. The work lasted roughly a decade, with the college focusing on
film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
,
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
and video games. It is described in the book Burn co-authored with James Durran regarding
media literacy Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze Media (communication), media messages, as well as create, reflect and take action—using the power of information and communication—to ma ...
in schools, which was published in 2007 by
SAGE #REDIRECT Sage {{redirect category shell, {{R from other capitalisation{{R from ambiguous page ...
. The book represents key aspects of Burn's theory and research, in particular how media education can foster cultural, critical and creative work by young people, especially in their production of their own films, animations and videogames, cultural forms which occupy a large part of Burn's research work. Burn moved into Higher Education after studying for a
Master of Arts A Master of Arts ( or ''Artium Magister''; abbreviated MA or AM) is the holder of a master's degree awarded by universities in many countries. The degree is usually contrasted with that of Master of Science. Those admitted to the degree have ...
degree in Cultural Studies and a PhD in film semiotics at the
UCL Institute of Education The UCL Institute of Education (IOE) is the faculty of education and society of University College London (UCL). It specialises in postgraduate study and research in the field of education and is one of UCL's University College London#Facultie ...
. His doctoral supervisor was
Gunther Kress Gunther Rolf Kress Order of the British Empire, MBE (26 November 1940 – 20 June 2019) was a linguist and semiotician. He is considered one of the leading theorists in critical discourse analysis, social semiotics and multimodality, particularly ...
. He was appointed lecturer in Media and Cultural Studies at the IOE in 2001, becoming a Reader in 2007, and Professor in 2009. He is now Emeritus Professor of Media, based at the UCL Knowledge Lab. He was the first professor of media at UCL, initiating an expansion of postgraduate programmes in media studies and UCL’s first undergraduate degree in media. He has been a visiting professor at the
University of Vienna The University of Vienna (, ) is a public university, public research university in Vienna, Austria. Founded by Rudolf IV, Duke of Austria, Duke Rudolph IV in 1365, it is the oldest university in the German-speaking world and among the largest ...
and the
University of Agder The University of Agder (), formerly known as Agder College and Agder University College, is a public university with campuses in Kristiansand and Grimstad, Norway. The institution was established as a university college (Scandinavia), univer ...
. In 2003, Burn was the first person to establish and coin the term, Kineikonic Mode. The work was based in
multimodality Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to ...
theory, studying the overall function of various modes in film, animation and video game. The Kineikonic Mode is also related to
film theory Film theory is a set of scholarly approaches within the academic discipline of film or cinema studies that began in the 1920s by questioning the formal essential attributes of motion pictures; and that now provides conceptual frameworks for und ...
, but argues for integration of analysis across filming, editing, dramatic action, language, music and other modes. It has since been expanded to analyse time and space in young people's media productions, and how these express aspects of identity. Burn is also director of MAGiCAL Projects, an enterprise for developing and marketing game-based tools for education and leisure. Missionmaker is one example, enabling games to be created by young people to learn about game culture and design.


Media Arts and Play Research

In 2012, Burn became a founding member and co-director of a collaborative research initiative between the
UCL Institute of Education The UCL Institute of Education (IOE) is the faculty of education and society of University College London (UCL). It specialises in postgraduate study and research in the field of education and is one of UCL's University College London#Facultie ...
and the
British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...
. Th
DARE collaborative
(Digital, Arts, Research, Education) was created as a research partnership focused on digital media, the media arts, and arts education. It aims to promote conversations between researchers, educators, cultural institutions and media arts practitioners. It was rename
ReMAP (Research in Media Arts and Play)
in 2021, reflecting the wider range of interests across the general field of media arts among its growing membership. Projects conducted by Burn for DARE include a European study of film education with the
British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...
; Playing Shakespeare, which developed the Missionmaker videogame-authoring tool for Macbeth with
Shakespeare's Globe Shakespeare's Globe is a reconstruction of the Globe Theatre, an Elizabethan playhouse first built in 1599 for which William Shakespeare wrote his plays. Like the original, it is located on the south bank of the River Thames, in Southwark, Lon ...
; Playing Beowulf, which developed a similar tool for the Anglo-Saxon epic
Beowulf ''Beowulf'' (; ) is an Old English poetry, Old English poem, an Epic poetry, epic in the tradition of Germanic heroic legend consisting of 3,182 Alliterative verse, alliterative lines. It is one of the most important and List of translat ...
with the
British Library The British Library is the national library of the United Kingdom. Based in London, it is one of the largest libraries in the world, with an estimated collection of between 170 and 200 million items from multiple countries. As a legal deposit li ...
; and Playing Macbeth, developing the Missionmaker tool once again in partnership with the British Library. These last three, which all explore the relationship between literature and videogames, are described in Burn's 2021 monograph, Literature, Videogames and Learning. Burn has also led a major project with the
British Library The British Library is the national library of the United Kingdom. Based in London, it is one of the largest libraries in the world, with an estimated collection of between 170 and 200 million items from multiple countries. As a legal deposit li ...
, the
University of Sheffield The University of Sheffield (informally Sheffield University or TUOS) is a public university, public research university in Sheffield, South Yorkshire, England. Its history traces back to the foundation of Sheffield Medical School in 1828, Fir ...
, and the
University of East London University of East London (UEL) is a public university located in the London Borough of Newham, London, England, based at three campuses in Stratford, London, Stratford and London Docklands, Docklands, following the opening of University Squar ...
, to create a digital archive of research on playground games and their relation to children's media cultures.Burn, A and Richards, C (ed) (2014) Children's games in the new media age: Childlore, Media and the Playground. Farnham: Ashgate This archive, at the British Library, includes the sound collection of
Iona and Peter Opie Iona Margaret Balfour Opie, (13 October 1923 – 23 October 2017) and Peter Mason Opie (25 November 1918 – 5 February 1982) were an English married team of folklorists who applied modern techniques to understanding children's literature and p ...
, making it a repository of international importance. Burn and his colleagues were awarded the 2016 Opie Prize of the
American Folklore Society The American Folklore Society (AFS) is the United States (US)-based professional association for folklorists, with members from the US, Canada, and around the world, which aims to encourage research, aid in disseminating that research, promote t ...
for the book of the project. A successor project, also led by Burn, again with colleagues at the University of Sheffield, has digitised th
Opie manuscript archive
at the
Bodleian Libraries The Bodleian Libraries are a collection of 28 libraries that serve the University of Oxford in England, including the Bodleian Library itself, as well as many other (but not all) central and faculty libraries. As of the 2021–2022 report year, ...
.


Kineikonic Mode

The Kineikonic Mode was developed from the idea of
multimodality Multimodality is the application of multiple literacies within one medium. Multiple literacies or "modes" contribute to an audience's understanding of a composition. Everything from the placement of images to the organization of the content to ...
, a theory of the way in which different forms of communication work together. The rise in technology during the 20th century meant that many historic modes were revisited in the context of digital cultures and production practices. The study of the moving image, an important cultural form in modern society, is addressed by the Kineikonic Mode. Burn established the theory of the Kineikonic Mode in 2003 with BFI researcher David Parker. It was proposed as a general theory of film semiotics, but has often been used to explore the way that informal digital video production can construct, represent or dramatize the identities of young filmmakers. The term adapts two
Greek Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family **Proto-Greek language, the assumed last common ancestor of all kno ...
words which signify "moving image". It provides a way to study how modes such as speech, music, dramatic action are orchestrated by the grammars of filming and editing to create meaning for makers and viewers. The theory can be applied to a number of cultural forms, including film, video,
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
and
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
. The concept of "mode" is derived from multimodal theory. By studying each mode individually and together, analysts can understand how the meaning of a text is constructed.


Bibliography

* Analysing Media Texts, with David Parker (Bloomsbury, 2003) * Computer Games: Text, Narrative, Play, with Diane Carr, David Buckingham and Gareth Schott (Polity, 2006) * Media Literacy in Schools, with James Durran (Sage, 2007) * Media Teaching: Language, Audience and Production (2008) * Making New Media (Peter Lang, 2009) * Children, Media and Playground Cultures, with Rebekah Willett, Jackie Marsh, Chris Richards, and Julia Bishop (Palgrave, 2013) * Children's Games in the New Media Age, edited with Chris Richards (Routledge, 2014) * Literature, Videogames and Learning (Routledge, 2021)


References

{{DEFAULTSORT:Burn, Andrew 1954 births Living people Alumni of St John's College, Oxford Academics of University College London People from Shifnal