Gravitonas is a Swedish
electronic rock
Electronic rock (also known as electro rock and synth rock) is a music genre that involves a combination of rock music and electronic music, featuring instruments typically found within both genres. It originates from the late 1960s when rock b ...
band formed in 2009 and signed to Sofo Records (Sweden) and
Universal Music
Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum ...
(worldwide) in 2010. The band is fronted by vocalist Andreas Öhrn and formerly by record producer and songwriter
Alexander Bard
Alexander Bengt Magnus Bard (born 17 March 1961) is a Swedish musician, author, lecturer, artist, songwriter, music producer, TV personality, religious and political activist, and one of the founders of the Syntheism, Syntheist religious movement ...
(of
Army Of Lovers
Army of Lovers is a Swedish dance-pop group which formed in 1987 and had a number of hits in Europe throughout the 1990s. Some of their biggest successes include the song "Crucified", which was a big hit in Europe, charting 31 weeks in the Eu ...
and
BWO fame). Other collaborators in the project include keyboardist and producer Henrik Wikström and guitar player Ben Smith. Gravitonas are among the front figures of the Scandinavian
electronica
Electronica is both a broad group of electronic-based music styles intended for listening rather than strictly for dancing and a music scene that came to prominence in the early 1990s in the United Kingdom. In the United States, the term is mos ...
scene, often linked to artists like
Robyn
Robin Miriam Carlsson (; born 12 June 1979), known professionally as Robyn (), is a Swedish singer, songwriter, record producer, and DJ. Her 1995 debut album ''Robyn Is Here'' produced two Billboard Hot 100, ''Billboard'' Hot 100 top 10 single ...
,
The Knife
The Knife were a Swedish electronic music duo from Gothenburg, formed in 1999. The group consisted of siblings Karin and Olof Dreijer, who together also run their own record company, Rabid Records. They gained a large international following i ...
,
Lykke Li
Li Lykke Timotej Zachrisson (born 18 March 1986), known as Lykke Li (), is a Swedish singer, songwriter, model and actress. Her music often blends elements of indie pop, dream pop and Electronic music, electronic. Her debut studio album, ''Youth ...
,
Röyksopp
Röyksopp () a Norwegian electronic music duo from Tromsø formed in 1998. The duo consists of childhood friends Svein Berge and Torbjørn Brundtland who formed Röyksopp during the Bergen Wave. After experimenting with different Electronic Mu ...
,
The Sound of Arrows
The Sound of Arrows are a Swedish electronic music duo originally from Gävle, and now based in Stockholm. The duo, consisting of Oskar Gullstrand and Stefan Storm, have remixed tracks for artists such as Lady Gaga, Alphabeat, The Naked and Famou ...
, and
Miike Snow
Miike Snow ( ) is a Swedish indie pop band formed in 2007. The band consists of producing team Bloodshy & Avant and American singer Andrew Wyatt. The band is often represented by a silhouette image of a jackalope. In their career, the band has re ...
, with whom they have also performed on several occasions.
History
Gravitonas' debut single ''Kites'' was released in April 2010 and spent four consecutive months in the Top 10 of the Swedish Dance Chart. The release featured remixes by a number of Scandinavia's leading electronic acts such as
Dada Life and SoundFactory. A second release, ''The Hypnosis EP'', was released digitally and internationally by Universal Music on 18 August 2010, featuring the band's second single ''Religious'' as its lead track.
''Religious'' entered the Russian Hot 100 chart in November 2010 staying in the charts for over four months and receiving over 100,000 plays on Russian national radio, after which the track was successfully exported to the U.S. where it peaked at #28 in the
Billboard Magazine
''Billboard'' (stylized in lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events and styles related to th ...
Club Play Chart in April, 2011. A third release, ''The Coliseum EP'', was released digitally on 3 November 2010, featuring lead single and video ''You Break Me Up''.
Lead vocalist Andreas Öhrn and guitar player Ben Smith have since the launch of Gravitonas also taken up successful careers as songwriters and producers for other artists, including #1 hit singles in Japan for boy bands
Hey! Say! JUMP
Hey! Say! JUMP (HSJ or JUMP) is an nine-member Japanese boy band under the Japanese talent agency Smile-Up (formerly known as Johnny & Associates). The group is split into two sub-groups: Hey! Say! BEST and Hey! Say! 7. In Japan they sold more ...
and
Kis-My-Ft2
is a six-member Japanese boy band under Starto Entertainment. They are known for their performances on roller skates.
The group is named after one letter of each member's initials and after "the anecdote that tap dancer Gregory Hines kissed t ...
.
Öhrn & Smith also wrote and produced the soundtrack for ''I Miss You'', a movie by Swedish director Anders Grönros which was released in September 2011 and peaked at #2 in the Swedish Box Office Chart.
A collaboration track with Russian pop star Roma Kenga called ''Everybody Dance'' was released on 25 May 2011. This exclusive Swedish-Russian co-production was created through the joined forces of
Universal Music Russia, Swedish record label Sofo Records, and Perpetuum Music. ''Everybody Dance'' entered the Russian Airplay Top 30 in July 2011 and was playlisted on the A-List of Eastern Europe's biggest radio network
Europa Plus
Europa Plus () is a Russian commercial radio station. It is owned by the European Media Group and started broadcasting on 30 April 1990 in the Soviet Union. The station primarily plays hot AC and Top 40 music.
Europa Plus spans across Russia, ...
. The single has since charted in a further six European countries. ''Everybody Dance'' entered the Billboard Club Chart Top 50 in the U.S. on 21 November 2011 and eventually peaked at #19 becoming Gravitonas' first U.S. Top 20 hit.
A single and video called ''Lucky Star'' was released globally as a digital EP on 15 September 2011. The track was premiered live on ''Crimea Music Festival'', the biggest music festival in
Eastern Europe
Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...
, broadcast from
Yalta
Yalta (: ) is a resort town, resort city on the south coast of the Crimean Peninsula surrounded by the Black Sea. It serves as the administrative center of Yalta Municipality, one of the regions within Crimea. Yalta, along with the rest of Crime ...
,
Crimea
Crimea ( ) is a peninsula in Eastern Europe, on the northern coast of the Black Sea, almost entirely surrounded by the Black Sea and the smaller Sea of Azov. The Isthmus of Perekop connects the peninsula to Kherson Oblast in mainland Ukrain ...
on 8 September 2011 after which the track became a Top 20 hit single in five European countries, going all the way to #1 in
Belarus
Belarus, officially the Republic of Belarus, is a landlocked country in Eastern Europe. It is bordered by Russia to the east and northeast, Ukraine to the south, Poland to the west, and Lithuania and Latvia to the northwest. Belarus spans an a ...
. A single and video called ''Call Your Name'' was released on 14 March 2012 followed by a six-track EP called ''Black Ceremony'' on 21 March.
According to a message in 2015 sent by Alexander Bard himself on the Gravitonas
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
fan page, he left the group and the music industry shortly after 2013 to focus on his philosophy career.
[https://www.facebook.com/photo.php?fbid=10207502969556374&set=p.10207502969556374&type=3&theater ]
In 2015, Andreas Öhrn posted a message indicating that the group had formed its own record company. The first single released was "My Chemical Breakdown" featuring Japanese rapper Gashima.
In 2019, Japanese pop group
EXILE
Exile or banishment is primarily penal expulsion from one's native country, and secondarily expatriation or prolonged absence from one's homeland under either the compulsion of circumstance or the rigors of some high purpose. Usually persons ...
released "Love of History", for which Öhrn was credited as one of the track's composers along with Christian Fast, Henrik Nordenback, and EXILE vocalist/lyricist
Atsushi Satō.
Singles
References
External links
Official websiteFan websiteArtist page at FacebookGravitonas Facebook Community SiteArtist page at Universal Music
{{DEFAULTSORT:Gravitonas
Swedish electronic music groups
Universal Music Group artists
Musical groups from Stockholm