Andrea Sue Jaffe (February 18, 1950 – August 24, 2016) was a prominent Hollywood

publicist A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists wh ...

in the 1980s and early 1990s. Jaffe initially worked as an assistant at marketing and public relations agency

Rogers & Cowan Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Miami, and London. History Rogers & Cowan was fo ...

before working for PMK and establishing her own publicity company, Andrea Jaffe and Associates. Her clients included

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, and

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Career

Jaffe began her public relations career at

working as an assistant before joining PMK as a vice president. In 1986, she formed her own publicity company, Andrea Jaffe and Associates. She acted as a personal press agent for Hollywood clients such as actors

, film director

and actress

. Jaffe also worked on public relations of films such as ''

Platoon A platoon is a Military organization, military unit typically composed of two to four squads, Section (military unit), sections, or patrols. Platoon organization varies depending on the country and the Military branch, branch, but a platoon can ...

'' (1986), ''

Rain Man ''Rain Man'' is a 1988 American road movie, road comedy-Drama (film and television), drama film directed by Barry Levinson and written by Barry Morrow and Ronald Bass. It tells the story of abrasive and selfish wikt:wheeler-dealer, wheeler-dea ...

'' (1988), and ''

JFK John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until Assassination of John F. Kennedy, his assassination in 1963. He was the first Catholic Chur ...

'' (1991). In January 1992, Jaffe closed her firm to become the president of marketing for film studio

20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...

, a role which saw her oversee marketing for all domestic films released by the company. After working for 20th Century Fox for three years, she worked as an independent marketing consultant and worked with charities such as

Save the Children The Save the Children Fund, commonly known as Save the Children, is an international non-governmental organization. It was founded in the UK in 1919; its goal is to improve the lives of children worldwide. The organization raises money to imp ...

Personal life

Andrea Jaffe was the daughter of film executive Leo Jaffe and sister of film producer Stanley R. Jaffe.

Death

Jaffe died on August 24, 2016, at the age of 66 in

Wilmington, North Carolina Wilmington is a port city in New Hanover County, North Carolina, United States. With a population of 115,451 as of the 2020 United States census, 2020 census, it is the List of municipalities in North Carolina, eighth-most populous city in the st ...

after a prolonged illness. She was mentioned in the

89th Academy Awards The 89th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best 2016 in film, films of 2016, and took place on February 26, 2017, at the Dolby Theatre in Hollywood, Los Angeles, Californ ...

"In Memoriam" segment.

References

External links

* 1950 births Place of birth missing 2016 deaths 21st-century American women 20th-century American businesspeople American company founders American film studio executives American marketing people American women company founders American women in film American publicists Women in marketing Women in advertising 20th-century American businesswomen {{US-film-bio-stub