Andrea Fitting is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of Fitting Group, a branding agency headquartered in

Pittsburgh Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...

Career

Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the

University of Pittsburgh The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...

and is a former

Fulbright Scholar The Fulbright Program, including the Fulbright–Hays Program, is one of several United States cultural exchange programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the peopl ...

. She has taught courses at

California University of Pennsylvania Pennsylvania Western University, California (abbreviated as PennWest California) is a campus of Pennsylvania Western University in California, Pennsylvania, United States. The campus had an enrollment of 2,717 as of fall 2024. Founded in 1852 ...

Carnegie Museum of Natural History The Carnegie Museum of Natural History (abbreviated as CMNH) is a natural history museum in the Oakland (Pittsburgh), Oakland neighborhood of Pittsburgh, Pennsylvania. It was founded by List of people from the Pittsburgh metropolitan area, Pit ...

Carlow University Carlow University is a private Catholic university in Pittsburgh, Pennsylvania, United States. It was founded in 1929 by the Sisters of Mercy. The university's athletic teams are known as the Celtics, reflecting its Irish heritage. As of 2017 ...

and the University of Pittsburgh. In 1986, Fitting launched Fitting Group with only $800 and with no experience. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix. As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

and

Abercrombie and Fitch Abercrombie & Fitch Co. (A&F) is an American lifestyle retailer, founded in 1892 which focuses on contemporary clothing targeting customers in their early 20's to mid 40's. Headquartered in New Albany, Ohio, the company operates four offshoot ...

, as well as Martha Stewart's brand. In 2013, Fitting Group was acquired by C-leveled. Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's appointee to the

Pennsylvania Historical and Museum Commission The Pennsylvania Historical and Museum Commission (PHMC) is the governmental agency of the Commonwealth of Pennsylvania, responsible for the collection, conservation, and interpretation of Pennsylvania's heritage. The commission cares for hist ...

. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.

Awards

Extensive recognition has been awarded to Fitting for her work and involvement in the entrepreneurial community. Some of her awards are: *YWCA/

NAWBO The National Association of Women Business Owners (NAWBO) is an organization in the United States founded in 1975 that has the purpose of networking the approximately 10.6 million women-owned businesses so as to provide mutual support, share resou ...

Woman Entrepreneur of the Year (1994) *Pennsylvania Honor Roll of Women (1996) *Best 50 Women in Business in Pennsylvania (1998) *Susan B. Anthony award for Leadership (1999) *Ernst & Young Entrepreneur of the Year finalist (2002) *SBN Magazine Pacesetters (2003) *Girl Scouts Trillium Council Woman of Distinction Award (2008)Ray Marano. "2003 Pittsburgh Pacesetters: Andrea Fitting, CEO & president, Fitting Group." ''All Business.'' January 1, 2003. July 21, 2008. .

Notes

{{DEFAULTSORT:Fitting, Andrea Living people Year of birth missing (living people) University of Pittsburgh alumni American women chief executives American chief executives of financial services companies 21st-century American women