Anastasia Soare (

née The birth name is the name of the person given upon their birth. The term may be applied to the surname, the given name or to the entire name. Where births are required to be officially registered, the entire name entered onto a births registe ...

Bălămaci; born 28 December 1957) is a Romanian-American businesswoman, and the CEO and founder of Anastasia Beverly Hills, known as the "Eyebrow Queen".

Early life

Soare was born in

Constanța Constanța (, , ) is a city in the Dobruja Historical regions of Romania, historical region of Romania. A port city, it is the capital of Constanța County and the country's Cities in Romania, fourth largest city and principal port on the Black ...

, Romania. the daughter of tailors Dumitru Bălămaci (who died when she was 12) and Victoria Babu. She studied art history and architecture in Romania.

Career

Soare spoke very little English in 1989 when she moved to Los Angeles, where she worked as an aesthetician at a beauty salon and soon realized that eyebrows were an under-explored area. "I developed a technique for how to shape eyebrows according to people's bone structure and natural eyebrow shape". As her manager did not think there was enough of a market, she rented a room in a Beverly Hills salon, providing facials, body waxing, and eyebrow sculpting. By 1997, she was running her own salon on Beverly Hills' Bedford Drive. As a beautician, she has stated that her first two clients for an eyebrow treatment were

Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently ...

and

Naomi Campbell Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...

. Other clients have included

Faye Dunaway Dorothy Faye Dunaway (born January 14, 1941) is an American actress. She is the recipient of List of awards and nominations received by Faye Dunaway, many accolades, including an Academy Award, a Primetime Emmy Award, three Golden Globe Awards, ...

and

Jennifer Lopez Jennifer Lynn Lopez (born July 24, 1969), also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential entertainers of her time, credited with breaking ...

. She is the CEO and founder of Anastasia Beverly Hills beauty brand, available in almost 2,000 stores internationally. In 2018, the company received an investment from private equity firm TPG. In 2023, ''Forbes'' estimated the value of all of Anastasia Beverly Hills at approximately $500 million.

Personal life

In 1978, she married Victor Soare, a ship's captain. The couple has a daughter, Claudia (known professionally as

Norvina Claudia Norvina Soare, known professionally as Norvina, is a Romanian Americans, Romanian-born American Internet celebrity, Internet personality and Cosmetic industry, cosmetics businesswoman. She has been the president and creative director of An ...

), who is also active in the makeup business. In 1986, while his ship was docked in Italy, Victor Soare visited the American embassy and asked for asylum. He reached the United States six months later. However, Soare and her daughter were not allowed to leave Romania to join him in the United States until 1989. Victor and Anastasia divorced in 1994. She lives in

Beverly Hills, California Beverly Hills is a city located in Los Angeles County, California, United States. A notable and historic suburb of Los Angeles, it is located just southwest of the Hollywood Hills, approximately northwest of downtown Los Angeles. Beverly Hills ...

References

External links

Official website
{{DEFAULTSORT:Soare, Anastasia Living people 20th-century American businesspeople 20th-century American businesswomen 20th-century Romanian businesspeople 21st-century American businesspeople 21st-century American businesswomen American company founders American women company founders Female billionaires People from Constanța Romanian billionaires Romanian company founders Romanian emigrants to the United States 1956 births American cosmetics businesspeople Businesspeople from Beverly Hills, California