Borland Reflex is a flat-file

database management system In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and an ...

for

DOS DOS (, ) is a family of disk-based operating systems for IBM PC compatible computers. The DOS family primarily consists of IBM PC DOS and a rebranded version, Microsoft's MS-DOS, both of which were introduced in 1981. Later compatible syste ...

. It was the first commercial PC

database In computing, a database is an organized collection of data or a type of data store based on the use of a database management system (DBMS), the software that interacts with end users, applications, and the database itself to capture and a ...

to use the mouse and graphics mode, and drag-and-drop capability in the report formatting module. Reflex was originally developed by Analytica Corporation. The engineering team of Analytica, managed by

Brad Silverberg Brad Silverberg is an American computer scientist and businessman, most noted for his work at Microsoft in 1990–1999 as Senior VP and product manager for MS-DOS, Windows, Internet Explorer, and Office. He was named ''PC Magazine''s Person of th ...

and including Reflex co-founder

Adam Bosworth Adam Bosworth is a former Vice President of Product Management at Google Inc. from 2004 to 2007; prior to that, he was senior VP Engineering and Chief Software Architect at BEA Systems responsible for the engineering efforts for BEA's Framework Di ...

became the core of Borland's engineering team in the U.S. Brad Silverberg was vice-president of engineering until he left in early 1990 to head up the Personal Systems division at

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

. Adam Bosworth initiated and headed up the Quattro project until moving to Microsoft later in 1990 to take over the project which eventually became

Access Access may refer to: Companies and organizations * ACCESS (Australia), an Australian youth network * Access (credit card), a former credit card in the United Kingdom * Access Co., a Japanese software company * Access International Advisors, a hed ...

. Another Reflex developer, Ken Day, later moved to

Macromedia Macromedia, Inc. was an American graphics, multimedia, and web development software company headquartered in San Francisco, California, that made products such as Adobe Flash, Flash and Adobe Dreamweaver, Dreamweaver. It was purchased by its riv ...

where he worked on

Shockwave In physics, a shock wave (also spelled shockwave), or shock, is a type of propagating disturbance that moves faster than the local speed of sound in the medium. Like an ordinary wave, a shock wave carries energy and can propagate through a me ...

, among other projects. Reflex still runs on any modern (2003)

Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

-based PC.

Gordon Bell Chester Gordon Bell (August 19, 1934 – May 17, 2024) was an American electrical engineer and manager. An early employee of Digital Equipment Corporation (DEC), from 1960–1966, Bell designed several of their PDP machines and later served as ...

, a senior researcher in

's Media Presence Research Group, includes a case study on Analytica in his book
High-Tech Ventures: The Guide For Entrepreneurial Success
'.

Notes

Borland software {{database-software-stub