Amy Scheer is an American professional sports executive and past general manager of the Connecticut Whale of the

Premier Hockey Federation The Premier Hockey Federation (PHF), formerly the National Women's Hockey League (NWHL), is a women's professional ice hockey league located in the United States and Canada. The league was established in 2015 with four league-owned teams and h ...

(PHF). She previously served as an executive for several teams in the northeastern United States, including the WNBA's

New York Liberty The New York Liberty are an American professional basketball team based in the New York City borough of Brooklyn. The Liberty compete in the Women's National Basketball Association (WNBA) as part of the league's Eastern Conference. The team was ...

and the MLS's

New York Red Bulls The New York Red Bulls are an American professional soccer club based in the New York metropolitan area. The Red Bulls compete in Major League Soccer (MLS) as a member of the Eastern Conference. The club was established in October 1994 and be ...

Career

Growing up in

Fair Lawn, New Jersey Fair Lawn is a borough in Bergen County, New Jersey, United States, and a bedroom suburb located northwest of New York City. As of the 2020 United States Census, the borough’s population was 34,940, which constituted a 7.7% increase from ...

, she played tennis in her youth, graduated from

Fair Lawn High School Fair Lawn High School is a four-year comprehensive public high school serving students in ninth through twelfth grades, located in Fair Lawn, Bergen County, New Jersey, United States, operating as the lone secondary school of the Fair Lawn Pu ...

and attended the

University of Massachusetts Amherst The University of Massachusetts Amherst (UMass Amherst, UMass) is a public research university in Amherst, Massachusetts and the sole public land-grant university in Commonwealth of Massachusetts. Founded in 1863 as an agricultural college, it ...

, earning a degree in sports management."Close Up Amy Scheer, chief commercial officer of the New York Red Bulls"
''NJBIZ'', September 20, 2015. Accessed January 16, 2021. "School ties: Fair Lawn High School; University of Massachusetts, Amherst.... Hometown: I grew up in Fair Lawn and currently reside in Fort Lee." In 2001, she began a position as a vice-president for the

in the

Women's National Basketball League The Women's National Basketball League (WNBL) is the pre-eminent professional women's basketball league in Australia. It is currently composed of eight teams. The league was founded in 1981 and is the women's counterpart to the National Ba ...

. DUring her time with the Liberty, ticket sales increased by over 130%. She then spent time working as Vice President, Marketing and Brand Development for the

New York City FC New York City Football Club is an American professional soccer club based in New York City that competes in Major League Soccer (MLS), the highest level of American soccer, as a member of the league's Eastern Conference. The club is co-owned ...

. In 2015, she was named Chief Commercial Officer of the

of the MLS. Later in the 2010s, she consulted for the Madison Square Garden Company and

Rugby United New York Rugby New York, formerly known as Rugby United New York and now officially nicknamed the Ironworkers, are a professional rugby union team based in New York City that is a member of Major League Rugby (MLR). The team played an exhibition season in ...

Major League Rugby Major League Rugby (MLR or USMLR) is a professional rugby union competition and the top-level championship for clubs in North America. In the 2022 season it was contested by thirteen teams: twelve from the United States and one from Canada. Of ...

. She was named one of WISE New York City's Women of Inspiration in 2017. In August 2020, she was hired as general manager of the PHF's Connecticut Whale, taking over from Bray Ketchum, who had chosen to focus on her teaching career outside of sports. She has been a resident of

Fort Lee, New Jersey Fort Lee is a borough at the eastern border of Bergen County, in the U.S. state of New Jersey, situated along the Hudson River atop the Palisades. As of the 2020 U.S. census, the borough's population was 40,191. As of the 2010 U.S. census, ...

References

{{DEFAULTSORT:Scheer, Amy Year of birth missing (living people) Living people Women ice hockey executives Ice hockey people from New Jersey Isenberg School of Management alumni Connecticut Whale (PHF) Fair Lawn High School alumni People from Fair Lawn, New Jersey People from Fort Lee, New Jersey