Amrat Cola is a brand of
cola
Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...
. It is manufactured by the Pakistan Mineral Water Bottling Plant.
History
Established in 1985, Pakistan Mineral Water Bottling Plant (Pvt.) Ltd initially established with the initiative of introducing Mineral Water drink to the Pakistani consumer. In 1989 the company for franchisee for Coke International, until April 1994 when the company entered into a joint venture in PepsiCo International, which they discontinued in 2003. ABI is a part of the Pakistan Mineral Water Bottling Plant facility, where Amrat Cola is also produced. in Karachi, Lahore, Multan and Peshawar. Besides cola, Amrat also produces orange and 7Up-like soda. Amrat Cola cans and is available in many different sizes. The company introduced 'Amrat' products into the market in 2003, in 2005 they established franchises in the cities of
Lahore
Lahore ( ; ; ) is the capital and largest city of the Administrative units of Pakistan, Pakistani province of Punjab, Pakistan, Punjab. It is the List of cities in Pakistan by population, second-largest city in Pakistan, after Karachi, and ...
, and
Multan
Multan is the List of cities in Punjab, Pakistan by population, fifth-most populous city in the Punjab, Pakistan, Punjab province of Pakistan. Located along the eastern bank of the Chenab River, it is the List of cities in Pakistan by populatio ...
, and were producing 30,000 cases/day.
The company is currently looking to introduce franchises outside the province of
Punjab
Punjab (; ; also romanised as Panjāb or Panj-Āb) is a geopolitical, cultural, and historical region in South Asia. It is located in the northwestern part of the Indian subcontinent, comprising areas of modern-day eastern Pakistan and no ...
and venture into cities such as
Hyderabad
Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
,
Karachi
Karachi is the capital city of the Administrative units of Pakistan, province of Sindh, Pakistan. It is the List of cities in Pakistan by population, largest city in Pakistan and 12th List of largest cities, largest in the world, with a popul ...
, and
Sukkur
Sukkur is a city in the Pakistani province of Sindh along the western bank of the Indus River, directly across from the historic city of Rohri. Sukkur is the List of cities in Sindh by population, third largest city in Sindh after Karachi and H ...
. Their goal being to expand through franchises, as well as distribution.
Products
Other than 'Amrat Cola', the company had also launched a citrus soda 'Amrat Lime', and an orange soda drink 'Amrat Orange'.
See also
*
Pakola
References
External links
Amrat Cola website
Cola brands
Pakistani drinks
Pakistani brands
Drink companies of Pakistan
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