Amora London was a European touring exhibition dedicated to

love Love is a feeling of strong attraction and emotional attachment (psychology), attachment to a person, animal, or thing. It is expressed in many forms, encompassing a range of strong and positive emotional and mental states, from the most su ...

, relationships, and sexual well-being. Covering nine zones, Amora London was the world's first

visitor attraction A tourist attraction is a place of interest that tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural beaut ...

dedicated to these themes. The first city toured was London in England, where Amora ran for 15 months starting April 2007. It was located near

Piccadilly Circus Piccadilly Circus is a road junction and public space of London's West End of London, West End in the City of Westminster. It was built in 1819 to connect Regent Street with Piccadilly. In this context, a ''List of road junctions in the Unite ...

Coventry Street Coventry Street is a short street in the West End of London, connecting Piccadilly Circus to Leicester Square. Part of the street is a section of the A4 road (England), A4, a major road through London. It is named after the politician Henry Cov ...

in Central London. Media reports in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

from reputable sources such as the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

discussed the event, leading to headlines such as, "Let's Talk about Sex In The City" (in reference to the

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

series ''

Sex and the City ''Sex and the City'' is an American romantic comedy, romantic comedy-drama television series created by Darren Star for HBO, based on Sex and the City (newspaper column), the newspaper column and 1996 book by Candace Bushnell. It premiered in th ...

''). The international art dealer Delia Cabral, of DCA Fine Art, was also heavily involved in the production of this exhibition.

Comments

Tracey Cox Tracey Jane Cox (born November 1, 1961) is an English non-fiction author In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The ...

, a sex and relationship expert, said, "You can walk into that place knowing nothing about relationships or sex and come out pretty much knowing everything there is to know, and able to go and have a very satisfying relationship." Dr. Sarah Brewer, director of exhibits at the exhibition said: "The British have been very reserved about sex but are now more open than they have ever been." Sex therapist Anne Hooper said: "London has needed a public center for sex information for many years. It’s no coincidence that only now, in 2007, we can be open and frank enough for such an institution to be acceptable." Kevan Wylie, General Secretary of the European Federation of

Sexology Sexology is the scientific study of human sexuality, including human sexual interests, Human sexual activity, behaviors, and functions. The term ''sexology'' does not generally refer to the non-scientific study of sexuality, such as social crit ...

commented: "I am pleased to support the launch of Amora. Anything that helps people to have the confidence to share ideas, desires, and wishes with their partners must be welcomed and encouraged.Sex Comes to The City

References

External links

* {{coord, 51, 30, 37, N, 0, 8, 2, W, type:landmark_region:GB, display=title 2007 establishments in England 2008 disestablishments in England Tourist attractions in the City of Westminster Defunct tourist attractions in London Sexuality in England Sexuality in popular culture Sex education in Europe Animatronic attractions