Amiando was a

startup company A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...

for

online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...

event management Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ...

, headquartered in

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. Amiando was founded by Felix Haas, Dennis von Ferenczy, Sebastian Bärhold, Armin Bauer, Marc P. Bernegger and Markus Eichinger in Munich in 2006. The company targeted two main segments of events: Business events (conferences, seminars, corporate events and networking events) and entertainment events (concerts, sports tournaments and parties). Clients were both event organizers as well as event agencies.

Overview

All services are available in

English English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish ter ...

Spanish Spanish might refer to: * Items from or related to Spain: **Spaniards are a nation and ethnic group indigenous to Spain **Spanish language, spoken in Spain and many countries in the Americas **Spanish cuisine **Spanish history **Spanish culture ...

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

and

French French may refer to: * Something of, from, or related to France ** French language, which originated in France ** French people, a nation and ethnic group ** French cuisine, cooking traditions and practices Arts and media * The French (band), ...

. In July 2012, amiando had 75 employees. amiando has been awarded prizes for its innovative products, among them the “Technology Pioneer of 2010” at the World Economic Forum, and the “eco Internet Award” as the best business client portal. Since January 2011 amiando has been part of

XING Xing may refer to: * an abbreviation for crossing such as Pedestrian crossing, Pedestrian Xing or Wildlife crossing, Wildlife Xing, primarily used in North America * Chinese surname (姓, ''xing'') * Xing (surname) (邢), a Chinese surname * Xing ...

SE, an operator of the business network XING. Its headquarters are in Munich; additional offices are located in London, Paris and Hong Kong.

History

2006

In July, the idea of an online platform for guest list management and payment management is developed. The activator is a big party during the Soccer World Cup 2006, which took place in Germany. In August, the first prototype of the platform is created, amiando is still limited to private invitations and the first temporary company holding is incorporated in Munich. In October, the founders attract seed funding from renowned business angels like Lukasz Gadowski, Rodrigo Sepulveda Schulz and Stefan Glaenzer. In December, amiando 1.0 launches.

2007

In January, first prototypes for ticketing are created. One month later, Wellington Partners Venture Capital joins the amiando family. Next Conference in

Hamburg Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...

becomes the first professional customer of amiando. In April, amiando moves into its first real office in Munich. In May, the sixth co-founder, Marc P. Bernegger, joins the team full-time. One month later, amiando 2.0 launches officially as the first on-demand event ticketing service in Europe. In September, amiando 3.0 launches and makes amiando international by supporting English, Spanish, French and German. LeWeb3 Conference in Paris becomes the first international customer of amiando. In October, amiando becomes an official launch partner of Google Opensocial and moves the complete IT department to Googleplex in Mountain View for two weeks.

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

founder

Sergey Brin Sergey Mikhailovich Brin (; born August 21, 1973) is an American computer scientist and businessman who co-founded Google with Larry Page. He was the president of Google's parent company, Alphabet Inc., until stepping down from the role on D ...

and Google CEO

Eric Schmidt Eric Emerson Schmidt (born April 27, 1955) is an American businessman and former computer engineer who was the chief executive officer of Google from 2001 to 2011 and the company's chairman, executive chairman from 2011 to 2015. He also was the ...

review first amiando Opensocial prototypes.

2008

In January, amiando turns down a first acquisition offer, Techcrunch.com uses amiando for the annual

Techcrunch TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. I ...

Crunchies event in

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

. One month later amiando organizes its one-year birthday party. In April the angels return,

Wellington Partners Wellington Partners is a pan-European venture capital firm with some €800 million under management and offices in London, Munich and Zurich. The firm invests in young companies throughout Europe, mainly in the areas of technology, life sciences ...

and AdInvest join a multi-million Series A financing to support growth of amiando. In June, amiando has grown and moved to the new and current headquarters in Munich. In July, amiando 4.0 launches with ViralTickets (the possibility to offer participants a bonus system if they spread an event within their network and thus help selling more tickets for the event). In August, Urs Haeusler, former CEO of Ticketonline Switzerland joins amiando as senior manager. One month later,

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

founder and CEO

Mark Zuckerberg Mark Elliot Zuckerberg (; born May 14, 1984) is an American businessman who co-founded the social media service Facebook and its parent company Meta Platforms, of which he is the chairman, chief executive officer, and controlling sharehold ...

personally visits the amiando office for the European launch of

Facebook Connect The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. The current Facebook Pla ...

. In December, amiando 5.0 launches with amiando''EVENTS'' (fully customizable online registration forms).

2009

In June the

World Economic Forum The World Economic Forum (WEF) is an international non-governmental organization, international advocacy non-governmental organization and think tank, based in Cologny, Canton of Geneva, Switzerland. It was founded on 24 January 1971 by German ...

pre-nominates amiando to be a World Economic Forum ''Technology Pioneer''. amiando wins at the Techcrunch Europe awards: Highly Commended as ''Best Webservice/Application EMEA'' and finalist as ''Best Startup Founders''.

Publicis Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, al ...

Live uses amiando for the prestigious Monaco Media Forum.

2010

In August amiando 6.0 launches. amiando comes with a new look and improvements in usability. Further, a new pricing scheme is introduced. the heart of the relaunch is new email tool which is especially tailored to the needs of event organizers.Schonfeld, Erick (2010) o
TechCrunch
/ref> In December it is announced that amiando will be sold to

for over €10 million.

2011

In January 2011 amiando is subsumed by its new owner, XING.

2012

In January a second branch office is opened in

London, UK London is the capital and largest city of both England and the United Kingdom, with a population of in . Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Tha ...

2023

Xing Events (Amiando) has been closed down.

References

{{Reflist

External links

Anne Frank House Tickets
Ticket sales companies Companies based in Munich German companies established in 2006 German companies disestablished in 2011 Entertainment companies established in 2006 Entertainment companies disestablished in 2011