Americana (typeface)

American Type Founders was the largest producer of foundry type in the world, not only of in-house designs, but also from designs that came from merged firms. Many of its designs were created or adapted by Morris Fuller Benton, his father Linn, Joseph W. Phinney or Frederic Goudy.

ATF Designs

These foundry types were designed and produced by American Type Founders:

Barnhart Brothers & Spindler

These foundry types were originally cast by Barnhart Brothers & Spindler:

Bruce Type Foundry

These foundry types were originally cast by the Bruce Type Foundry:
* Goldrush (c. 1885)

Central Type Foundry

These foundry types were originally cast by the Central Type Foundry of Saint Louis:
* De Vinne (1898, Gustav Schroeder), named in honor of Theodore Low De Vinne, probably based upon Schelter & Giesecke's '' Romanisch''.
** De Vinne Roman](1898, Goudy), a book face based on Schroeder's display type.
* Othello (1934, Benton), a revision of an 1884 Central Type Foundry face.

Dickenson Type Foundry

These foundry types were originally cast by Dickenson Type Foundry:
* Camelot (1896, Goudy), Goudy designed only the capitals, lower-case letters were evidently added by Dickinson/ATF designer Phinney. A delicate display face with small wedge serifs.
* Card Mercantile (1901, Benton), a redesign of the two smallest sizes of an 1890s Dickinson Type Foundry design that ATF had acquired when the companies merged in 1896.

Inland Type Foundry

These foundry types were originally cast by Inland Type Foundry and sometimes later modified:
* Card Litho + Card Light Litho (1917, Benton), a modification of a 1907 ITF design that ATF had acquired when the companies merged in 1912.
* American Caslon (1919, Benton), based on the foundry's ''Inland New Caslon'', a version of a face originally cut by William Caslon in the 18th century.
* Light Oldstyle (1916), probably an old font from ITF, but sometimes credited to Benton.
* Litho Antique, later updated as ''Rockwell Antique''.
* Pen Print Open (1921, Benton), based on the ITF design of 1911.

Keystone Type Foundry

These foundry types were originally cast by Keystone Type Foundry:
* John Hancock (1905)
* Powell (1903, Goudy), commissioned by one Mr. Powell, then advertising manager for Mandel Brothers department store (earlier he had commissioned ''Pabst Old Style'' for another store), and named after him.

Marder, Luse, & Co.

These foundry types were originally cast by Marder, Luse, & Co.:
* Copperplate Gothic Series
** ''Copperplate Gothic Heavy'' (1905, Goudy), originally designed for Marder, Luse, & Co., ATF immediately adopted it and made it the first in a hugely successful series.
* P. T. Barnum (1938 + 1949) a revival of Marder, Luse, & Co.'s nineteenth century ''French Clarendon,'' also known as ''Italian Condensed''.

H.C. Hansen Type Foundry

These foundry types were originally cast by H.C. Hansen Type Foundry:
* Buffalo, originally cast in 1904 as ''Kolonial'' by the Woellmer Type Foundry, also cast as ''Columbia'' by the Amsterdam Type foundry.

Nineteenth Century Faces

These foundry types were cast before the consolidation by unspecified foundries:Lawson, Alexander S., ''Anatomy of a Typeface,'' David R. Godine, Publisher, Boston, Massachusetts, 1990, , p. 297.
* Altona
* Octic
* Telescope
* Turius

References

* Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. ''The Encyclopedia of Type Faces.'' Blandford Press Lts.: 1953, 1983, .
* MacGrew, Mac, ''American Metal Typefaces of the Twentieth Century,'' Oak Knoll Books, New Castle Delaware, 1993, .
* Rollins, Carl Purlington American Type Designers and Their Work. in Print, V. 4, #1.

External links

List of ATF types
at Klingspor Museum

{{Reflist

American Type Founders