Truth Initiative (formerly the American Legacy Foundation or Legacy) is a
nonprofit tobacco control
Tobacco control is a field of international public health science, policy and practice dedicated to addressing tobacco use and thereby reducing the morbidity and mortality it causes. Since most cigarettes and cigars and hookahs contain/ ...
organization "dedicated to achieving a culture where all youth and young adults reject tobacco." It was established in March 1999 as a result of the
Tobacco Master Settlement Agreement
The Tobacco Master Settlement Agreement (MSA) was entered on November 23, 1998, originally between the four largest United States tobacco companies (Philip Morris Inc., R. J. Reynolds, Brown & Williamson and Lorillard – the "original participat ...
between the attorneys general of 46 states, the
District of Columbia
)
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, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...
and five United States territories, and the
tobacco industry
The tobacco industry comprises those persons and companies who are engaged in the growth, preparation for sale, shipment, advertisement, and distribution of tobacco and tobacco-related products. It is a global industry; tobacco can grow in any ...
. Truth Initiative is best known for its youth smoking
prevention campaign.
[Joe Stephens and Mary Pat Flaherty for the Washington Post. October 26, 201]
Inside the hidden world of thefts, scams and phantom purchases at the nation’s nonprofits
/ref> Its other primary aims include conducting tobacco control research and policy studies, organizing community and youth engagement programs and developing digital