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U-Haul Holding Company is an American moving truck, trailer, and
self-storage Self storage (a shorthand for "self-service storage") is an industry that rents storage space (such as rooms, lockers, shipping containers, and/or outdoor space), also known as "storage units," to tenants, usually on a short-term basis (o ...
rental Renting, also known as hiring or letting, is an agreement where a payment is made for the use of a good, service or property owned by another over a fixed period of time. To maintain such an agreement, a rental agreement (or lease) is sign ...
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...
, based in
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
, that has been in operation since 1945. The company was founded by
Leonard Shoen Leonard Samuel Shoen (February 29, 1916 – October 4, 1999) was an American entrepreneur who founded the U-Haul truck and trailer organization in Ridgefield, Washington, Ridgefield, Washington (state), Washington. After growing up in the farm be ...
and Anna Mary Carty in
Ridgefield, Washington Ridgefield is a city in northern Clark County, Washington, Clark County, Washington (state), Washington, United States. The population was 10,319 at the 2020 United States census, 2020 census, and according to 2023 census estimates, the city is e ...
, who began it in a garage owned by Carty's family, and expanded it through franchising with
gas station A filling station (also known as a gas station [] or petrol station []) is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold are gasoline (or petrol) and diesel fuel. Fuel dispensers are used to ...
s.


Overview

The U-Haul Holding Company, previously known as AMERCO, a publicly traded holding company which also operates: *Amerco Real Estate (which purchases existing buildings for conversion to self-storage facilities, existing self-storage facilities and bare land), *RepWest Insurance Company (which provides optional insurance for customers renting U-Haul vehicles and self-storage space), and *Oxford Life Insurance Company (which provides annuities, life insurance, and Medicare supplement insurance for senior adults). The Shoen family (heirs of founder Sam Shoen) currently owns, both directly and indirectly, about 55 percent of AMERCO. U-Haul rents
truck A truck or lorry is a motor vehicle designed to transport freight, carry specialized payloads, or perform other utilitarian work. Trucks vary greatly in size, power, and configuration, but the vast majority feature body-on-frame construct ...
s,
trailers Trailer may refer to: Transportation * Trailer (vehicle), an unpowered vehicle pulled by a powered vehicle ** Baggage trailer, a large flatbed baggage trolley ** Bicycle trailer, a wheeled frame for hitching to a bicycle to tow cargo or passen ...
, and other pieces of equipment, but many U-Haul centers and dealerships also provide
self storage Self storage (a shorthand for "self-service storage") is an industry that renting, rents storage space (such as rooms, lockers, Shipping container, shipping containers, and/or outdoor space), also known as "storage units," to tenants, usuall ...
units, moving boxes and associated packing supplies, moving assistance, LPG (propane) refueling, and hitch and trailer wiring installation, among other services. Because of the company's ubiquity (there are over 23,000 locations, including company owned and active dealers across the country) the name is sometimes used as a
genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or ...
to refer to the services of any self-move rental company. The
livery A livery is an identifying design, such as a uniform, ornament, symbol, or insignia that designates ownership or affiliation, often found on an individual or vehicle. Livery often includes elements of the heraldry relating to the individual or ...
used on rented vehicles is widely recognized, primarily consisting of white and a thick horizontal orange stripe, in addition to a large state- or province-themed picture, known as SuperGraphics.


History

In 1945, at the age of 29,
Leonard Shoen Leonard Samuel Shoen (February 29, 1916 – October 4, 1999) was an American entrepreneur who founded the U-Haul truck and trailer organization in Ridgefield, Washington, Ridgefield, Washington (state), Washington. After growing up in the farm be ...
co-founded U-Haul with his wife, Anna Mary Carty, in the town of
Ridgefield, Washington Ridgefield is a city in northern Clark County, Washington, Clark County, Washington (state), Washington, United States. The population was 10,319 at the 2020 United States census, 2020 census, and according to 2023 census estimates, the city is e ...
, with an investment of $5,000. He began building rental trailers and splitting the fees for their use with
gas station A filling station (also known as a gas station [] or petrol station []) is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold are gasoline (or petrol) and diesel fuel. Fuel dispensers are used to ...
owners whom he franchised as agents. He developed one-way rentals and enlisted investors as partners in each trailer as methods of growth. By 1955, there were more than 10,000 U-Haul trailers on the road, and the brand was nationally known. Distracted to some extent by growing his business, Shoen took time for multiple marriages (after the death of Anna Mary at an early age due to a congenital heart defect) and eventually had a total of 12 (some sources say 13) children, each of whom he made stockholders. Shoen transferred all but 2% of control to his children when two of them,
Edward Edward is an English male name. It is derived from the Anglo-Saxon name ''Ēadweard'', composed of the elements '' ēad'' "wealth, fortunate; prosperous" and '' weard'' "guardian, protector”. History The name Edward was very popular in Anglo-S ...
and
Mark Mark may refer to: In the Bible * Mark the Evangelist (5–68), traditionally ascribed author of the Gospel of Mark * Gospel of Mark, one of the four canonical gospels and one of the three synoptic gospels Currencies * Mark (currency), a currenc ...
, launched a successful takeover of the business in 1986. Family squabbling over the U-Haul empire turned to physical confrontations between some of his children at company meetings, even before the 1986 takeover, and accusations of murder for hire when Sam's daughter-in-law, Eva, was murdered in her home. The murderer was found and stated it was a robbery gone wrong; however, Sam continued to accuse Joe and Mark of being behind her death. The takeover sparked a major family dispute that led to a $461 million judgment in favor of Leonard Shoen and others. In 1999, 83-year-old Leonard Shoen suffered fatal injuries when he crashed into a telephone pole near his
Las Vegas, Nevada Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, home; it was later ruled a suicide. Between 1984 and 1992, U-Haul rented camper trailers that could be slept in. When this service was discontinued, the fiberglass trailers were sold off to the public. The Shoen family, currently led by chairman and president Edward "Joe" Shoen, owns about 40% of the company through their AMERCO holding company. AMERCO filed for
Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...
in June 2003 and emerged in March 2004. The filing did not include or affect U-Haul operations. In 2012, another moving and storage company, PODS, sued U-Haul in U.S. District Court for trademark infringement, claiming that U-Haul "improperly and unlawfully" used the word "pods" to describe its U-Box product. On September 25, 2014, a jury ruled that U-Haul had infringed on PODS' trademarks, causing confusion and damaging business for PODS. The jury found that U-Haul unjustly profited from mentioning the term on its marketing and advertising materials and began using the word only after PODS became famous as a brand name in the industry. The jury awarded PODS $62 million in damages. In 2014 UHaul sued HireAHelper for trademark infringement, a suit that was settled out of court. Each December, U-Haul is used by UPS,
USPS The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or simply the Postal Service, is an independent agency of the executive branch of the United States federal government responsible for providing postal serv ...
, and
FedEx FedEx Corporation, originally known as Federal Express Corporation, is an American Multinational corporation, multinational Conglomerate (company), conglomerate holding company specializing in Package delivery, transportation, e-commerce, and ...
, to help temporarily expand fleets to handle a surge due to Christmas and other holiday volume. From 2007 to 2020, the company operated
Uhaul Car Share UhaulCarShare (formerly "UCarShare") was a for-profit carsharing service offered by U-Haul in nearly 40 cities in the United States until the program was shut down in February 2020 just ahead of the COVID-19 pandemic. Those with a UhaulCarShare ...
.


Equipment

U-Haul's rental fleet is composed of trucks, trailers, auto-transports, and various other equipment. Heavy duty pickup truck and van cabs manufactured by Ford, GMC, and
Ram Ram, ram, or RAM most commonly refers to: * A male sheep * Random-access memory, computer memory * Ram Trucks, US, since 2009 ** List of vehicles named Dodge Ram, trucks and vans ** Ram Pickup, produced by Ram Trucks Ram, ram, or RAM may also ref ...
are mated with U-Haul manufactured truck boxes in fabrication plants located at various places in North America. The vehicles are all gas powered, with previous models offering diesel trucks that must be brought back to the same location where they were rented. Six truck sizes are available, ranging from to , and multiple trailer sizes, in addition to a two-wheeled "Tow Dolly" and a four-wheeled "Auto Transport". U-Haul advertises that their trucks have lower decks which are built below the tops rather than above the rear tires like standard cargo box trucks. Some trucks also have an over the cab storage area called "Mom's Attic." The trucks are painted with SuperGraphics which are educational images of different states and provinces across the United States and Canada. Pickup trucks and cargo vans are also available at most corporate owned centers, and select neighborhood dealerships. U-Haul has two main classifications for equipment in its fleet: "In-Town" and "One-Way". The "One-Way" equipment is mostly used for one-way trips, meaning pickup and drop off can be at different locations whereas the "In-Town" equipment is required to be picked up and dropped off at the same location and the equipment is meant to be used for a local move. U-Haul has been building new one-way vehicles en-masse, and as these one-way trucks are being built the older one-way fleet models are being retired to "In-Town" local use only while previous "In-Town" local use trucks are being de-imaged and sold. All trucks owned by the U-Haul corporation (including those assigned and decaled for use in
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
) display apportioned Arizona license plates that do not expire. Newer trailers in the U-Haul fleet have apportioned plates, registered in a variety of states. In the Alaska and Hawaii markets, U-Haul registers equipment locally because those states do not have apportioned vehicle registration systems.


U-Box Containers

U-Haul introduced U-Box portable moving and storage containers in 2009. The containers are made of pest-resistant plywood and have a weather-resistant cover. There is only one size container available, 8 ft × 5 ft × 7 ft 6 in (L×W×H). In a 2025 review of more than 50 moving container companies, Forbes Home ranked U-Box as the “best moving container company overall,” citing factors such as flexibility and service availability. Moving.com states that U-Box offers various delivery and storage options, including on-site storage, warehouse storage, self-delivery, and full-service delivery.


Storage space rentals

Some U-Haul facilities provide self-storage lockers for weekly or monthly rental, and rent portable storage lockers called U-Box containers on a monthly basis. The U-Box containers also serve to load customer possessions at one location that can then be shipped to another location. The storage facilities are located at most corporate locations.


Ford Explorer ban

In 2003, U-Haul enacted a policy of denying trailers rentals intended to be attached to a
Ford Explorer The Ford Explorer is a range of Sport utility vehicle, SUVs manufactured by Ford Motor Company since the 1991 model year. The first five-door SUV produced by Ford, the Explorer, was introduced as a replacement for the three-door Ford Bronco II ...
. According to U-Haul: "U-Haul has chosen not to rent behind this tow vehicle based on our history of excessive costs in defending lawsuits involving Ford Explorer towing combinations. This policy does not involve safety issues. This is an unusual circumstance for U-Haul." This applies to all production years and models of the Explorer (including, for example, the Ford Explorer Sport Trac), regardless of tire brand that is attached. This comes from the high rate of failures of Firestone tires installed on the Ford Explorer.
Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founded ...
found that the policy was still in effect for the 2012
Ford Explorer The Ford Explorer is a range of Sport utility vehicle, SUVs manufactured by Ford Motor Company since the 1991 model year. The first five-door SUV produced by Ford, the Explorer, was introduced as a replacement for the three-door Ford Bronco II ...
. A company representative cited litigation costs as the reason behind the policy, "Every time we go to hire an attorney to defend a lawsuit, as soon as we say ‘Ford Explorer,’ they charge us more money."


Safety problems

In Canada, various news agencies have found serious safety problems in U-Haul equipment. In July 2005, the ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands (Torstar), Daily News Brands division. ...
'' reported statistics suggesting that about half of U-Haul vehicles in Ontario were not road safe. Shortly afterward, the Ministry of Transportation (Ontario) reported that, of 296 U-Haul vehicles inspected in the summer of 2005 (43.5% of all inspections performed), 58 (19.6%) were found to have out-of-service defects, meaning that they are not roadworthy. CTV followed in October 2005, conducting their own inspections across the country, and finding that all 13 rented U-Haul trucks failed to meet basic provincial safety standards. Replying to the ''Toronto Star'', the company's Canadian officials cited its inspection policies and procedures that employees and dealers are expected to follow. In response to the CTV results, Canadian U-Haul vice-president admitted to not heeding earlier warnings to improve their vehicles' safety conditions, and said older trucks would be replaced. In October 2006, CTV's '' W-Five'' re-investigated U-Haul by renting trucks from nine locations across Canada. The rentals were then taken to mechanics for an inspection. Of the nine trucks rented, seven failed basic safety standards and were not deemed roadworthy; the other two, while roadworthy, had minor problems. On June 24, 2007, the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' published a story on U-Haul's safety problems titled "Driving With Rented Risks". There were also related articles published such as "Upkeep Lags In U-Haul's Aging Fleet" and "Key Trial Evidence Goes Missing". The articles outline reports of ongoing maintenance problems, falsification of maintenance records and lawsuits against the company for injuries and accidents with quotes from former maintenance workers and executives.


References


Further reading

*


External links

* {{Authority control Moving companies of the United States Truck rental Franchises Companies based in Phoenix, Arizona Companies formerly listed on the Nasdaq Companies listed on the New York Stock Exchange American companies established in 1945 Transport companies established in 1945 1945 establishments in Washington (state) Shoen family Family-owned companies of the United States Transportation in Phoenix, Arizona