Allied Master Chemists of Australia Limited (Amcal) is an Australian pharmacy retailer. It was founded by Major General C. H. Simpson on 13 July 1937, in a move that greatly influenced the pharmacy industry in Australia. The founding group consisted of 11 pharmacists.
The launch of Amcal to consumers included personal letters to each household, window posters, the give-away of a tablet of soap, and a brochure entitled "Why this is an Amcal Pharmacy".
Australia
Originally, Amcal was a
cooperative buying group, owned by its members, who all had shares in the Amcal group. Amcal
demutualised
Demutualization is the process by which a customer-owned mutual organization (''mutual'') or co-operative changes legal form to a joint stock company. It is sometimes called stocking or privatization. As part of the demutualization process, member ...
when
Sigma Pharmaceuticals bought out the members' shares in 2000, with the lure of more money and better centralised marketing. It is still a marketing group, but a franchise division of Amcal, called Amcal Max, is now marketing under a more competitive and compliant model. Between 2016 and 2017, some Amcal pharmacies were converted to
Terry White Chemmarts. There are now 223 Amcal pharmacies in Australia.
In September 2022, Sigma announced that it would phase out its Guardian pharmacy brand, with franchisees encouraged to join the Amcal brand by the end of 2023. Following Sigma Healthcare's merger with the
Chemist Warehouse Group, Sigma began rebranding more than 20 My Chemist stores to the Amcal brand in March 2025.
New Zealand
In New Zealand, Amcal was a pharmacy
franchise. Amcal's
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
was managed by the owner of Amcal New Zealand,
Pharmacybrands, a division of Australian Pharmaceutical Industries. The chain was re-branded as
Unichem in 2015.
Loyalty program
Amcal's
loyalty program
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Single-company vs. coalition programs
Loyalty progr ...
, Amcal Rewards, has over 2.4 million members, making it one of the largest retail loyalty programs in Australia.
References
External links
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Health services companies of Australia
Pharmacies of Australia
Pharmaceutical companies of Australia
1937 establishments in Australia
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