Amazon Product Advertising
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Amazon's Product Advertising API, formerly Amazon Associates Web Service (A2S) and before that known as Amazon E-Commerce Service (ECS), is a
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and
application programming interface An application programming interface (API) is a connection between computers or between computer programs. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standard that des ...
(API) that gives application programmers access to
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
's product catalog data. Accessible via either the
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or
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it enables products to be listed and/or sold through third-party websites and applications. It is a product of Amazon Services, not to be confused with
Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
.


Functionality

Amazon.com developed the Product Advertising API toward three classifications of users: * Associates: third-party site owners wishing to build more effective sponsored
affiliate Affiliation or affiliate may refer to: * Affiliate (commerce), a legal form of entity relationship used in Business Law * Affiliation (family law), a legal form of family relationship * Affiliate marketing * Affiliate network or affiliation platfo ...
links to Amazon products, thus increasing their referral fees * Vendors: sellers on the
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
platform looking to manage inventory and receive batch product data feeds * Developers: third-party developers building
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
-driven functionality into their applications The API allows clients to search or browse
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
's product catalog; to retrieve detailed product information, reviews, and images; and to interface with customer shopping carts. Purchases at Amazon through a third-party website or application allows the operators of that site to earn up to 8.5% in referral fees.


Motivation

The motivation behind the free Product Advertising API is to give partners the opportunity to earn money by promoting for Amazon products. The access is given to developers of applications that primarily bring or at least seem to have the potential to bring gains to Amazon.


See also

*
Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...


References


Further reading

*Paul Bausch (2003). ''Amazon Hacks: 100 Industrial-Strength Tips and Tools'', O'Reilly Media. . *Jason Levitt (2005). ''The Web Developer's Guide to Amazon E-commerce Service: Developing Web Applications Using Amazon Web Services And Php'', Lulu Press. .


External links


Amazon Product Advertising API
(official site) {{Amazon Amazon (company) Web services