This is a list of products and services offered by American corporation
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
.
Retail goods
Amazon product lines include (
books
A book is a structured presentation of recorded information, primarily verbal and graphical, through a medium. Originally physical, electronic books and audiobooks are now existent. Physical books are objects that contain printed material, mo ...
, music CDs,
videotapes, and software), apparel, baby products,
consumer electronics
Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...
,
beauty products
Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either natural sources or created syn ...
, gourmet food, groceries, health and personal care items, industrial and scientific supplies, kitchen items,
jewellery
Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...
and watches, lawn and garden items, musical instruments,
sporting goods
Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the p ...
, tools, automotive items and toys/games. It contains 350 million products.
The company launched amazon.com Auctions, a web auction service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer,
eBay
eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
. Later, the company launched a fixed-price
marketplace
A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...
business, zShops, in September 1999, and the now defunct partnership with
Sotheby's
Sotheby's ( ) is a British-founded multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine art, fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, an ...
, called ''Sothebys.amazon.com'', in November. Auctions and zShops evolved into
Amazon Marketplace
Amazon Marketplace is an e-commerce platform owned and operated by Amazon that enables third-party sellers to sell new or used products directly to consumers on a fixed-price online marketplace alongside Amazon's regular offerings. Using Amazon M ...
, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. , Amazon Marketplace is the largest of its kind, followed by similar marketplaces from
Sears
Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...
,
Rakuten, and
Newegg.
In August 2007, Amazon announced
AmazonFresh, a grocery service offering
perishable
Decomposition is the process by which dead organic substances are broken down into simpler organic or inorganic matter such as carbon dioxide, water, simple sugars and mineral salts. The process is a part of the nutrient cycle and is esse ...
and
nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of
Mercer Island, Washington
Mercer Island is a city in King County, Washington, United States, located on an island of the same name in the southern portion of Lake Washington. Mercer Island is in the Seattle metropolitan area, with Seattle to its west and Bellevue to ...
, and was later expanded to several
ZIP codes in Seattle proper.
[Arrington, Michael (August 1, 2007)]
"Remember Webvan? So Does Amazon"
. TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
I ...
. AmazonFresh also operated pick-up locations in the suburbs of
Bellevue and
Kirkland from summer 2007 through early 2008.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel.
It is part of
Quidsi, the company that Amazon bought in 2010 that also runs the sites
Diapers.com (baby), Wag.com (pets), and YoYo.com (toys).
Amazon also owns other e-commerce sites like Shopbop.com,
Woot.com, and
Zappos.com
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an ...
.
Amazon's Subscribe & Save program offers a discounted price on selected items (usually ones often reordered), free standard shipping on every Subscribe & Save shipment (starting from the second order), and automatic shipment of the item every two to six weeks or one to six months.
In 2013, Amazon launched its site in India, Amazon. in. It started with electronic goods. In July 2014, Amazon said it would invest $2 billion (Rs 12,000 crore) in India to expand the business after its largest Indian rival Flipkart announced $1 billion in funding.
In 2014, Amazon sold 63% of all books bought online and 40% of all books sold overall.
In 2015, a study by
Survata found that 44% of respondents searching for products went directly to Amazon.com.
On September 30, 2015, Amazon announced the launch of Merch by Amazon, a service intended to help content creators generate revenue through the sale of branded T-shirts and other merchandise items such as long sleeve shirts, sweatshirts, hoodies and
PopSockets grips, designed by creators and sold, produced and fulfilled by Amazon. Since the summer of 2018, the service has also been available on the European marketplaces in Germany and Great Britain. In June 2022, the service was renamed Amazon Merch on Demand.
In October 2015, Amazon announced a new handmade marketplace called Handmade By Amazon, which already has 5,000 sellers from 60 countries and 80,000 items for sale. The platform is designed for artisans to sell their goods directly to the public, similar to the platform
Etsy
Etsy, Inc. is an American e-commerce company with an emphasis on the selling of handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home decor, religious items, furni ...
.
In September 2020, Amazon launched Luxury Stores on its mobile app, where
Oscar de la Renta became the first and only label to partner with the firm.
Amazon Prime
In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (),
as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013,
and in India on July 26, 2016.
Amazon Prime membership in Germany, the United Kingdom, Canada, India, and the United States also provides
Amazon Video
Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
,
the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.
In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99 for customers in the United States.
Shortly after this change, Amazon announced Prime Music, a service in which members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users'
Amazon Drive. Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated "Amazon Prime Day", which Amazon announced would feature deals for prime members that rivaled those on
Black Friday.
In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Partners.
On September 30, 2016, Amazon subsidiary
Twitch announced premium features that are exclusive to users who have an active Amazon Prime subscription (''Twitch Prime''), including advertising-free access to the service, and monthly offers of video games and add-on content.
In December 2016, Amazon began offering the option of monthly payment for Prime memberships
Consumer electronics

In November 2007, Amazon launched the
Amazon Kindle, Kindle, an
e-reader
An e-reader, also called an e reader or e device, is a Mobile computing, mobile electronic device that is designed primarily for the purpose of reading digital e-books and Periodical literature, periodicals.
Any device that can display text on ...
which downloads content over "
Whispernet", via
Sprint's EV-DO
Evolution-Data Optimized (EV-DO, EVDO, etc.) is a telecommunications standard for the wireless transmission of data through radio signals, typically for broadband Internet access. EV-DO is an evolution of the CDMA2000 ( IS-2000) standard which ...
wireless network. The screen uses
E Ink
E Ink (electronic ink) is a brand of electronic paper (e-paper) display technology commercialized by the E Ink Corporation, which was co-founded in 1997 by MIT undergraduates JD Albert and Barrett Comiskey, MIT Media Lab professor Joseph Jacobs ...
technology to reduce
battery consumption and to provide a more legible display. As of July 2014, there are over 2.7 million e-books available for purchase at the
Kindle Store. Starting in 2012 Amazon began offering differing models within generations of its readers starting with the Paperwhite, Voyage, and most recently the Oasis 2 released in October 2017.
In September 2011, Amazon announced its entry into the
tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...
market by introducing the
Kindle Fire
The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS tech ...
, which runs a customized
fork of the
Android operating system. The low pricing of Fire (US$199) was widely perceived as a strategy backed by Amazon's revenue from its content sales, to be stimulated by access to Fire tablets.
In September 2012, Amazon unveiled the second generation tablet, called the
Kindle Fire HD. On September 25, 2013, Amazon.com unveiled its third generation tablet, called the
Kindle Fire HDX
The Amazon Fire HDX, formerly named Kindle Fire HDX, is a high-end model in the Amazon Fire line of tablet computers. It was announced on September 25, 2013, and was available in two models, 7 inch and 8.9 inch. The 7 inch WiFi mo ...
.
In April 2014, Amazon announced its
Amazon Fire TV
Amazon Fire TV (formerly stylized as amazon fireTV) is a line of digital media players and microconsoles developed by Amazon since November 2014. The devices are small network appliances that deliver digital audio and video content streamed v ...
set-top box system, a device targeted to compete with such systems as
Apple TV
Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...
or
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
's
Chromecast
Chromecast is a discontinued line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streaming media, streamed audio-visual content on a high-definition television or home audio system. The u ...
device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
or
Hulu
Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...
. The device also supports voice search for movies, as well as gaming, which includes special versions of ''
Minecraft
''Minecraft'' is a 2011 sandbox game developed and published by the Swedish video game developer Mojang Studios. Originally created by Markus Persson, Markus "Notch" Persson using the Java (programming language), Java programming language, the ...
'', ''
Asphalt 8'', and ''
The Walking Dead''. Amazon announced the
Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.
The company entered the
smartphone
A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...
market in July 2014 with the release of the
Fire Phone. Due to poor sales and reception, Amazon discontinued it in August 2015.
In 2014, Amazon sold a
voice-enabled smart
''SMart'' was a British CBBC television programme based on art, which began in 1994 and ended in 2009. The programme was recorded at BBC Television Centre in London. Previously it had been recorded in Studio A at Pebble Mill Studios in Birmingha ...
speaker called
Echo
In audio signal processing and acoustics, an echo is a reflection of sound that arrives at the listener with a delay after the direct sound. The delay is directly proportional to the distance of the reflecting surface from the source and the lis ...
. In March 2016, Amazon launched the Amazon Echo Dot, a smaller, more affordable version of the Echo.
Digital content
Amazon's Honor System was launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting a percentage of the payment plus a fee; however, the service was discontinued in 2008 and replaced by
Amazon Payments
Amazon Pay is an online payments processing service owned by Amazon. Launched in 2007, Amazon Pay uses the consumer base of Amazon.com and focuses on giving users the option to pay with their Amazon accounts on external merchant websites. As of ...
.
On September 25, 2007,
Amazon Music
Amazon Music (previously Amazon MP3) is a music streaming platform and digital music store operated by Amazon. As of January 2020, the service had 55 million subscribers.
It was the first music store to sell music without digital rights manag ...
, an online music store, was launched as Amazon MP3 in the US selling downloads exclusively in MP3 format without
digital rights management
Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures, such as access control technologies, can restrict the use of proprietary hardware and copyrighted works. DRM ...
. (In addition to copyright law, Amazon's
terms of use agreements restrict use of the MP3s, but Amazon does not use
digital rights management (DRM) to enforce those terms.) In addition to independent music labels, Amazon MP3 primarily sells music from the "
Big 4" record labels:
EMI,
Universal,
Warner Bros. Records
Warner Records Inc. (known as Warner Bros. Records Inc. until 2019) is an American record label. A subsidiary of Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division ...
, and
Sony Music
Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...
. Before the launch of this service, Amazon invested in
Amie Street
Amie Street was an indie online music store and social network service created in 2006 by Brown University seniors Elliott Breece, Elias Roman, and Joshua Boltuch, in Providence, Rhode Island. The site was notable for its demand-based pricing ...
, a music store with a variable pricing model based on
demand
In economics, demand is the quantity of a goods, good that consumers are willing and able to purchase at various prices during a given time. In economics "demand" for a commodity is not the same thing as "desire" for it. It refers to both the desi ...
. Amazon MP3 was the first online offering of DRM-free music from all four major record companies.

In November 2007, the
Kindle Store was launched as an
e-book
An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Al ...
e-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
store and can be accessed from any
Amazon Kindle
Amazon Kindle is a series of e-readers designed and marketed by Amazon. Amazon Kindle devices enable users to browse, buy, download, and read e-books, newspapers, magazines, Audible audiobooks, and other digital media via wireless networking ...
,
Fire tablet or Kindle
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...
. At its launch, the store had more than 88,000 digital titles available.
This number increased to more than 765,000 by August 2011 and as of January 2017 there were over five million e-books available in the U.S.
In January 2008, Amazon began distributing its MP3 service to subsidiary websites worldwide
and, in December 2008, Amazon MP3 was made available in the UK. At the launch of Amazon MP3 in the UK, over 3 million Digital Rights Management (DRM)-free songs were made available to consumers, with prices that started at 59p, compared to Apple's 79p starting price.
In July 2010, Amazon announced that
e-book
An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Al ...
sales for its Kindle reader outnumbered sales of
hardcover
A hardcover, hard cover, or hardback (also known as hardbound, and sometimes as casebound (At p. 247.)) book is one bookbinding, bound with rigid protective covers (typically of binder's board or heavy paperboard covered with buckram or other clo ...
books for the first time during the second
quarter of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July, sales rose to 180 digital books for every 100 hardcovers.
On March 22, 2011, Amazon launched the
Amazon Appstore
Amazon Appstore is an app store for Android-compatible platforms operated by Amazon.com Services, LLC, a subsidiary of Amazon. On August 20, 2025 the Amazon Appstore will be inaccessible on third party Android devices and apps bought from the Am ...
for
Android devices and the service was made available in over 200 countries. Also in 2011, Amazon announced that it was releasing a Mac download store to offer dozens of games and hundreds of pieces of software for Apple computers.
In January 2013, Amazon launched AutoRip, a digital music service. The service allows customers to receive a free MP3 copy of select CDs purchased through Amazon. Amazon announced in September 2013 that it would launch Kindle MatchBook in October 2013, a similar service for books allowing customers who buy books from Amazon to acquire an e-book copy for free, or at a discounted price of US$3 or less. MatchBook was launched on the company's site on October 29, 2013.
In October 2016,
Amazon Music
Amazon Music (previously Amazon MP3) is a music streaming platform and digital music store operated by Amazon. As of January 2020, the service had 55 million subscribers.
It was the first music store to sell music without digital rights manag ...
released a music streaming service called "Amazon Music Unlimited". Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has "tens of millions" of songs and is intended to compete with music streaming leaders such as
Spotify
Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
and
Pandora Radio
Pandora is a subscription-based music streaming service owned by the broadcasting corporation Sirius XM that is based in Oakland, California in the United States. The service carries a focus on recommendations based on the " Music Genome Proje ...
. It has a similar price structure, albeit with a $2/month discount for Amazon Prime members.
Amazon Studios
Amazon Studios is a corporate division that develops television shows, movies, and comics from online submissions and crowd-sourced feedback.
It was started in late 2010.
Content would be distributed through
Amazon Video
Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...
, Amazon's digital video streaming service, and a competitor to services like
Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
and
Hulu
Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...
.
For films,
Warner Bros.
Warner Bros. Entertainment Inc. (WBEI), commonly known as Warner Bros. (WB), is an American filmed entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California and the main namesake subsidiary of Warner Bro ...
is a partner.
Amazon Games Studios
In October 2008, Amazon acquired game developer and distributor Reflexive Entertainment. This studio continued to develop games for PC, Mac and Kindle eReaders under the brands Reflexive and Amazon Digital Services. Notable titles include Every Word for Kindle Paperwhite and Airport Mania for Kindle Fire, Android, iOS, Windows, and Mac.
In August 2012, Amazon announced it would be adding a gaming department to its company titled
Amazon Game Studios. Amazon stated that it would introduce "innovative, fun, and well-crafted games" to consumers. According to the Amazon Game Studios website, the last game that was launched by the department was Amazon's first ever mobile game ''Air Patriots'', released on November 1, 2012.
On February 6, 2014, Amazon confirmed the acquisition of the gaming company Double Helix Games without any indication of the financial terms. The 75 Double Helix employees were to become Amazon employees and their
Orange County, California
Orange County (officially the County of Orange; often initialized O.C.) is a county (United States), county located in the Los Angeles metropolitan area in Southern California, United States. As of the 2020 United States census, the population ...
, headquarters was to remain their operating base. Amazon informed the ''TechCrunch'' media company that it "acquired Double Helix as part of our
mazon'songoing commitment to build innovative games for customers" and confirmed that Double Helix's current game roster and other future developments will receive support following the acquisition.
On August 25, 2014, Amazon announced its intent to acquire the video game streaming website
Twitch for $970 million.
The acquisition of Twitch is expected to help Amazon drive Internet traffic and potentially boost its Prime membership program, and promote its video ad and Fire TV set top box business.
Amazon Luna
On September 24, 2020, Amazon announced
Amazon Luna
Amazon Luna is a cloud gaming platform developed and operated by Amazon. The platform has integration with Twitch and is available on Windows, Mac, Amazon Fire TV, iOS (as a progressive web app) as well as Android. Games and channels from b ...
, a cloud gaming service with an initial library of around 100 titles.
Amazon Prime Video
Amazon Prime Video, also known as Prime Video and formerly Amazon Video and Prime Instant Video, is an online video-on-demand service by Amazon currently available worldwide except in Crimea, Russia, China, Iran, Syria, and Iraq. In 2015, the Prime Instant Video-exclusive series, ''
Transparent'' earned two
Golden Globe Awards
The Golden Globe Awards are awards presented for excellence in both international film and television. It is an annual Awards ceremony, award ceremony held since 1944 to honor artists and professionals and their work. The ceremony is normally ...
, making it the first series from a streaming service to win a Golden Globe for best series.
Video Direct
On May 10, 2016, Amazon launched a Video Service called Amazon Video Direct which allows users to place videos available to rent or own, to view free with ads, or to be bundled together, and offered as an ad-on subscription.
Amazon pays creators 50% of the revenue earned from rental or sale of the videos,
but for ad-supported videos, the makers will get a portion of ad receipts.
Delivery
To reduce costs, Amazon has been shifting away from traditional shipping providers for
last mile delivery. The company owns over 30,000 delivery vans, which are sublet to small companies, who choose to work exclusively with the company under its Amazon Logistics program. In 2019, 100,000 electric delivery vans were ordered by Amazon, to be delivered between 2021 and 2030. For its one and two-hour service,
Prime Now, Amazon distributes routes to
independent contractors
Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any other ...
through its Flex app. Flex contractors are paid based on how long Amazon believes the delivery route will take, and use their vehicle to make these deliveries. Six-wheeled "Scout" sidewalk delivery robots and drones under the
Prime Air moniker are currently under development. Amazon also directly contracts freight shipments between its warehouses by truck and through
Amazon Air.
Groceries
Amazon Fresh is a home grocery delivery service first trialed in 2007, and later made available in Boston,
Seattle
Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
,
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
San Francisco, California
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
San Diego
San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
,
Brooklyn, New York
Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, and
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
. In 2017, Amazon purchased Whole Foods and began selling 365 branded products through Amazon Fresh.
Amazon Prime Pantry is a similar service covering the 48
contiguous United States
The contiguous United States, also known as the U.S. mainland, officially referred to as the conterminous United States, consists of the 48 adjoining U.S. states and the District of Columbia of the United States in central North America. The te ...
, allowing the order of up to 45 pounds of dry goods and non-perishable groceries for a flat delivery fee.
Amazon Business
Amazon Supply, launched in 2012, offers industrial and scientific components and
maintenance, repair and operations
The technical meaning of maintenance involves functional checks, servicing, repairing or replacing of necessary devices, equipment, machinery, building infrastructure and supporting utilities in industrial, business, and residential installa ...
(MRO) supplies.
Amazon Supply was developed based on experience operating Smallparts.com, acquired in 2005. On April 28, 2015, the limited-scope service was replaced with Amazon Business. Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon. Business users have access to shipping benefits, discounts on eligible products, purchase analytics, and price comparisons from different sellers.
Amazon Drive
Amazon Drive, formerly known as Cloud Drive, is a
cloud storage
Cloud storage is a model of computer data storage in which data, said to be on "the cloud", is stored remotely in logical pools and is accessible to users over a network, typically the Internet. The physical storage spans multiple servers (so ...
application offering secure cloud storage, file synchronization, file sharing, and Photo printing. Using an Amazon account, the files and folders can be transferred and managed from multiple devices including web browsers, desktop applications, mobiles, and tablets. Amazon Drive also lets their U.S. users order photo prints and photo books using Amazon Prints service.
Amazon Photos is a related service geared toward storing, organizing, and sharing photos and videos. Prime users get free unlimited storage for photos in their original format, including some
RAW files. Videos, and photos for non-Prime users, take up space in Drive.
Private labels and exclusive marketing arrangements
In August 2005,
[US ]Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
registrations numbered 3216667 and 3266840/3266847, issued March 6, 2007 and July 17, 2007 Amazon began selling products under its own
private label
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
, "Pinzon"; the
trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.
In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position".
[Trademark Electronic Search System](_blank)
from the USPTO
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Ale ...
, supplying "PINZON" as the search term Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.
In September 2008, Amazon filed to have the name registered.
USPTO
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Ale ...
has finished its review of the application, but Amazon has yet to receive an official registration for the name.

AmazonBasics is a private-label product line, mainly consisting of consumer electronics accessories, but also including home and office accessories. The line was launched in 2009.
In 2014, Amazon launched Amazon Elements, a line of domestic products including baby wipes and (formerly) diapers.
In early 2017, Amazon launched a line of
snack foods
A snack is a small portion of food generally eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.
Traditionally, snacks are p ...
under the name Wickedly Prime. The products, such as
chips
''CHiPs'' is an American crime drama television series created by Rick Rosner and originally aired on NBC from September 15, 1977, to May 1, 1983. After the final first-run telecast on NBC in May 1983, the series went into reruns on Sundays fr ...
and
cookies
A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...
are only available to
Amazon Prime
Amazon Prime (styled as prime) is a paid subscription service of Amazon which is available in many countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services inclu ...
members.
An Amazon.com exclusive is a product, that is available exclusively on Amazon.com. Some DVDs are produced by the owner of the film or product, while others are produced by Amazon.com itself. The DVDs produced by Amazon are made using its "CreateSpace" program, in which DVDs are created, upon ordering, using DVD-R technology. The DVDs are then shipped about two days later. Some DVDs (such as the ''
Jersey Shore
The Jersey Shore, commonly called the Shore by locals, is the coast, coastal region of the U.S. state of New Jersey. The term encompasses about of shore, oceanfront bordering the Atlantic Ocean, from Perth Amboy, New Jersey, Perth Amboy in the n ...
'' Season 1 or ''
The Unusuals
''The Unusuals'' is an American crime television series created by Noah Hawley for American Broadcasting Company, ABC. It follows the detectives in the New York City Police Department's fictional 2nd Precinct, many of whom have their secret ecce ...
'' Season 1) are released first as an Amazon.com exclusive for a limited time before being released elsewhere. On May 23, 2011, Amazon.com allowed customers to download
Lady Gaga
Stefani Joanne Angelina Germanotta (born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. Known for her image reinventions and versatility across the entertainment industry, she is an influ ...
's ''
Born This Way'' album for 99 cents, resulting in some downloads being delayed, due to an extremely high volume of downloads.
Amazon Web Services

Amazon launched
Amazon Web Services
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
(AWS) in 2002, which provides programmatic access to latent features on its website.
In November 2005, Amazon began testing
Amazon Mechanical Turk
Amazon Mechanical Turk (MTurk) is a crowdsourcing website with which businesses can hire remotely located "crowdworkers" to perform discrete on-demand tasks that computers are currently unable to do as economically. It is operated under Amazon Web ...
, an
application programming interface
An application programming interface (API) is a connection between computers or between computer programs. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standard that des ...
(API) allowing programs to dispatch tasks to human processors.
In March 2006, Amazon launched an online storage service called
Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1
byte
The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable un ...
to 5
terabyte
The byte is a unit of digital information that most commonly consists of eight bits. Historically, the byte was the number of bits used to encode a single character of text in a computer and for this reason it is the smallest addressable un ...
s in size, can be stored in S3 and distributed via
HTTP
HTTP (Hypertext Transfer Protocol) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, wher ...
or
BitTorrent
BitTorrent is a Protocol (computing), communication protocol for peer-to-peer file sharing (P2P), which enables users to distribute data and electronic files over the Internet in a Decentralised system, decentralized manner. The protocol is d ...
. The service charges monthly fees for data stored and transferred. In 2006, Amazon introduced
Amazon Simple Queue Service
Amazon Simple Queue Service (Amazon SQS) is a distributed message queuing service introduced by Amazon.com as a beta in late 2004, and generally available in mid 2006.
API
Amazon provides SDKs in several programming languages, including:
* C ...
(Amazon SQS), a distributed queue messaging service, and product
wiki
A wiki ( ) is a form of hypertext publication on the internet which is collaboratively edited and managed by its audience directly through a web browser. A typical wiki contains multiple pages that can either be edited by the public or l ...
s (later folded into
Amapedia) and
discussion forums for certain products using guidelines that follow standard
message board conventions.
Also in 2006, Amazon introduced
Amazon Elastic Compute Cloud
Amazon Elastic Compute Cloud (EC2) is a part of Amazon's cloud-computing platform, Amazon Web Services (AWS), that allows users to rent virtual computers on which to run their own computer applications. EC2 encourages scalable deployment of ap ...
(Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and
Elastic IP addresses, and offering static IP addresses designed for dynamic
cloud computing
Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for ...
.
Amazon introduced
SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the
Microsoft Windows
Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...
platform.
Amazon continues to refine and add services to AWS, adding such services as Scalable DNS service (Amazon Route 53), payment handling, and AWS specific APIs for its
Mechanical Turk
The Mechanical Turk, also known as the Automaton Chess Player (, ; ), or simply The Turk, was a fraudulent chess-playing Chess engine, machine constructed in 1770, which appeared to be able to play a strong game of chess against a human oppone ...
service.
In August 2012, Amazon announced
Amazon Glacier
Amazon S3 Glacier is an online file storage web service that provides storage for data archiving and backup.
Glacier is part of the Amazon Web Services suite of cloud computing services, and is designed for long-term storage of data that is inf ...
, a low-cost
online file storage web service
A web service (WS) is either:
* a service offered by an electronic device to another electronic device, communicating with each other via the Internet, or
* a server running on a computer device, listening for requests at a particular port over a n ...
that provides reliable data archiving, storage, and backup.
AWS
Identity and Access Management
Identity and access management (IAM or IdAM) or Identity management (IdM), is a framework of policies and technologies to ensure that the right users (that are part of the ecosystem connected to or within an enterprise) have the appropriate acce ...
(IAM) was launched in June 2012 and later in November 2012 at AWS' web developer conference in Las Vegas it announced it was targeting large companies as cloud storage clients. It will further cut its S3 prices to customers with long-term contracts in its "Redshift" storage service launching in 2013.
In March 2013 Amazon announced its Mobile Ads API for developers. The new Ads API can be used on apps distributed on any Android platform as long as the app is also available on Amazon's Appstore.
As of December 2014,
Amazon Web Services
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
operated 1.4 Million servers across 11 regions and 28 availability zones.
In January 2015, AWS announced its own email and scheduling service dubbed WorkMail.
Amazon Publishing
Amazon Publishing is Amazon's publishing unit launched in May 2009. It is composed of AmazonEncore, AmazonCrossing, Montlake Romance, Thomas & Mercer,
47North, Powered by Amazon, New Harvest, Grand Harbor Press, Two Lions, Skyscape and Waterfall Press.
Launched in 2005, Amazon Shorts offered exclusive short stories and non-fiction pieces from best-selling authors for download from the Kindle Store. By June 2007, the program had over 1,700 pieces and was adding about 50 new pieces per week, but the program was discontinued on June 1, 2010.
AmazonSmile

Amazon also created "channels" to benefit certain causes. In 2004, Amazon allowed customers to donate $6 to $200 to the campaigns of
2004 US presidential candidates, providing links that raised $300,000 for the candidates. Amazon has periodically reactivated a
Red Cross
The organized International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 16million volunteering, volunteers, members, and staff worldwide. It was founded to protect human life and health, to ...
donation channel after crises such as
Hurricane Sandy
Hurricane Sandy (unofficially referred to as Superstorm Sandy) was an extremely large and devastating tropical cyclone which ravaged the Caribbean and the coastal Mid-Atlantic (United States), Mid-Atlantic region of the United States in late ...
,
Hurricane Katrina
Hurricane Katrina was a powerful, devastating and historic tropical cyclone that caused 1,392 fatalities and damages estimated at $125 billion in late August 2005, particularly in the city of New Orleans and its surrounding area. ...
, and the 2004
earthquake and tsunami in the Indian Ocean. By January 2005, nearly 200,000 people had donated over $15.7 million in the US.
In 2013, Amazon launched a charity initiative called AmazonSmile. It could be accessed by going to , , or when normally shopping, and allowed Amazon to donate 0.5% of the sale price of eligible items to the customer's selected charity as its
sponsor.
On January 18, 2023, Amazon announced that it would be winding down AmazonSmile on February 20, 2023, to focus on philanthropic giving programs.
Amazon Local
Amazon Local was a
daily deal service launched in June 2011 in
Boise, Idaho
Boise ( ) is the List of capitals in the United States, capital and List of cities in Idaho, most populous city of the U.S. state of Idaho. As of the 2020 United States census, 2020 census, there were 235,685 people residing in the city. Loca ...
. , Amazon Local offers daily deals to over 100 regions in 36
U.S. state
In the United States, a state is a constituent political entity, of which there are 50. Bound together in a political union, each state holds governmental jurisdiction over a separate and defined geographic territory where it shares its so ...
s. Amazon Local also acts as a deal aggregator; some of the deals are actually offered through
LivingSocial
LivingSocial is an online marketplace that allows its registered users to buy and share things to do in their city. Formerly headquartered in Washington, D.C., LivingSocial had roughly 70 million members around the world in 2013. The company shr ...
, a firm in which Amazon has heavily invested.
It was launched gradually in the United Kingdom on August 29, 2012, starting in London and expanding to more towns and cities.
On December 18, 2015, Amazon Local stopped selling daily deals; however, purchased deals remained valid according to its terms.
Retail stores
On November 2, 2015, Amazon opened its first physical
retail store
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...
, a
bookstore
Bookselling is the commercial trading of books, which is the retail and distribution end of the publishing process.
People who engage in bookselling are called booksellers, bookdealers, book people, bookmen, or bookwomen.
History
The found ...
in the
University Village shopping center in Seattle. The store, known as Amazon Books, has prices matched to those found on the Amazon website (for Prime members) and integrate online reviews into the store's shelves.
On January 22, 2018,
Amazon Go, a store that uses cameras and sensors to detect items that a shopper grabs off shelves and automatically charges a shopper's Amazon account, was opened to the general public in Seattle.
Customers scan their Amazon Go app as they enter, and are required to have an Amazon Go app installed on their smartphone and a linked Amazon account to be able to enter.
The technology is meant to eliminate the need for checkout lines.
Amazon Go was initially opened for Amazon employees in December 2016. By the end of 2018, there will be eight total Amazon Go stores located in Seattle, Chicago, San Francisco and New York. Amazon has plans to open as many as 3,000 Amazon Go locations across the United States by 2021.
Amazon announced to debut the Amazon 4-star in New York, Soho neighborhood Spring Street between Crosby and Lafayette on 27 September 2018. The store carries the 4-star and above rated products from around New York. The amazon website searches for the most rated, highly demanded, frequently bought and most wished for products which are then sold in the new amazon store under separate categories. Along with the paper price tags, the online-review cards will also be available for the customers to read before buying the product.
On November 11, 2019, Amazon announced plans to open a new type of grocery store in Los Angeles in 2020. In August 2020, Amazon revealed the name,
Amazon Fresh. The chain's concept was the use of Dash Carts, which have screens and a scanner for a special code that is connected to the user's Amazon account. Customers sign in by scanning their unique codes found in the Amazon app, and as they put items in their carts, they are added to a list which gets charged to the user's credit card upon exiting the store. Unlike Amazon Go, the stores also have traditional checkouts. The first store opened in the
Woodland Hills neighborhood in September 2020. A second store opened in
Irvine in October 2020. Amazon Fresh currently has locations in
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
,
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
,
Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
,
Virginia
Virginia, officially the Commonwealth of Virginia, is a U.S. state, state in the Southeastern United States, Southeastern and Mid-Atlantic (United States), Mid-Atlantic regions of the United States between the East Coast of the United States ...
,
Washington, and
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
along with
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
in the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
.
Amazon Home Services
In March 2015 Amazon launched a new on-demand service, Amazon Home Services, aimed at offering homeowners a marketplace for professional services such as plumbing, electrical, audio/visual installation, and lawn services (
home improvement
The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...
services). The Home Services category designed to make finding a specialist easy by verifying that providers are properly licensed and insured for the job. Service is "Satisfaction Guaranteed" and offers a refund if you are not happy in the end. Additionally, reviews are verified so you know the reviewer actually paid for and used the services.
Amazon Cash/Top Up
Amazon Cash (in the United States and Canada) and Amazon Top Up (in the United Kingdom) are services allowing Amazon shoppers to add money to their Amazon account at a physical retail store. The service, launched in April 2017, allows users to add between $5 and $500 (£5 and £250) to their accounts by paying with cash at a participating retailer, who scans a barcode linked to a customer's Amazon account. Users can present the app on paper, on the Amazon app, or as a text message sent by the Amazon website. Participating retailers include
7-Eleven
7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings.
The chain was founde ...
,
CVS Pharmacy, and
GameStop
GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stor ...
.
As of May 2024, Amazon Cash has been deprecated.
See also
*
List of Amazon brands
*
Timeline of Amazon Web Services
References
{{Amazon.com
Amazon (company)
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...