Amaru Entertainment (formerly Amaru Records) was a

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

founded in 1997 by Afeni Shakur after the death of her son Tupac Amaru Shakur. The label was created to handle the release of Tupac's previously unreleased material, and was given the rights to release recordings made during his time at both

Interscope Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...

and

Death Row Records Death Row Records is an American record label that was founded in 1991 by The D.O.C., Dr. Dre, Suge Knight, and Dick Griffey. The label became a sensation by releasing multi-platinum hip-hop albums by West Coast-based artists such as Dr. D ...

, as well as the rights to re-release his Interscope albums '' 2Pacalypse Now'', '' Strictly 4 My N.I.G.G.A.Z...'', '' Thug Life, Volume I'', and '' Me Against the World''. The label initially distributed its releases through Jive Records, beginning with '' R U Still Down? (Remember Me)'', but, as of 2011, the releases were being distributed by Interscope. Amaru has released 11 posthumous albums by 2Pac, as well as a documentary, titled '' Tupac: Resurrection''. On May 2, 2016, Afeni Shakur died of a

heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...

. Since Afeni's passing, Amaru Entertainment has been managed by Tom Whalley, the music executive who signed Tupac to Interscope Records. Sekyiwa "Set" Shakur, Tupac's younger half-sister and president of the Tupac Amaru Shakur Foundation, has been in an ongoing litigation with Tom Whalley over control of Amaru Entertainment and Tupac's estate.

References

American record labels Hip-hop record labels Interscope Records albums Record labels established in 1997 Tupac Shakur {{hiphop-stub

See also

References