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Amalgam Digital is an
independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small and medium-sized enterprise, small- to medium-sized enterprise, or SME. The labels ...
based in East Boston, Massachusetts. Founded in 2006 by Anyextee, the privately owned label had been home to a variety of artists throughout the decade before significantly downsizing in its later years. The label's online store was the first genre-specific digital download store specializing in
hip hop music Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide r ...
. It focuses on independent labels and artists through the implementation of a new
user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testi ...
module that allowed artists to upload content directly to the site for immediate purchase. Amalgam Digital also houses an exclusive independent record label by the same name, specializing in hip hop music and distribution. In an April 2008 issue, '' The Source'' proclaimed that Amalgam Digital has "its finger on the pulse of hip-hop's future."


History

Based in East Boston, the Amalgam Digital label is distributed exclusively by Amalgam Entertainment LLC, a distribution company that offers management, marketing, and promotional services. As an independent label, Amalgam Digital been home to such artists as Max B,
Saigon Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025. The city's geography is defined by rivers and canals, of which the largest is Saigo ...
, Curren$y, Chuuwee, Joe Budden, Peedi Crakk, Tash, Kurious, Juggaknots, Tame One, and Lil B. Joe Budden's album released by the label, '' Padded Room'', reached #42 in the ''Billboard'' 200 chart and #21 in the ''Billboard'' R&B/Hip-Hop Albums chart in March 2009. Since August 2009, releases by
Saigon Ho Chi Minh City (HCMC) ('','' TP.HCM; ), commonly known as Saigon (; ), is the most populous city in Vietnam with a population of around 14 million in 2025. The city's geography is defined by rivers and canals, of which the largest is Saigo ...
and Joe Budden are made in partnership with
E1 Music MNRK Music Group (pronounced "monarch"), formerly known as Koch Records and Entertainment One (eOne) Music/Records, is an American independent record label and music management company based in New York City. It was formed in 1987 as a music div ...
. BET named Joe Budden's '' Padded Room'' and Saigon's ''All in a Day’s Work'' as the #2 and #3 best independent albums of 2009, respectively. In late 2012, Brooklyn-based artist Dillon Cooper teamed up Amalgam Digital with plans to release his first official mixtape in June 2013.


Online store

Founded in 2007, the AmalgamDigital.com store made promotional, distributional, and public relations services available to aspiring independent artists who registered as vendors at AmalgamDigital.com. This also enabled them to sell music, videos, podcasts, and other material through the online store. On August 21, 2008, AmalgamDigital.com launched its first Amalgam TV live webcast, which featured Joe Budden's last studio session for his sophomore LP on Amalgam Digital, '' Padded Room''. Over 80,000 visitors viewed the webcast, throughout which Budden interacted with fans and answered questions in real time via a live chat room.http://wordonthestreetsmag.com/joe-budden-and-amalgam-digital-to-release-the-great-escape/


References


Further reading

*Chris Faraone
"Music: Next's Big Thing"
(subscription), ''Boston Herald'', September 18, 2007. Mirrored a

*Chris Faraone

(subscription), ''Boston Herald'', March 5, 2008. *Mariel Concepcion. "Pump It Up: Labels Look To Boost Hip-Hop Album Sales", ''Billboard'', March 8, 2008
Google Books link
*Daniel Kreps
"News Ticker: Robert Plant, Digital Hip-Hop, Gnarls Barkley, Fall Out Boy"
''Rolling Stone'', March 3, 2008. *Evan Serpick
"Site Specific: Where Indie Hip-Hop Lives"
''Rolling Stone'', March 31, 2008. * ''Padded Room'' charting information @ billboard.com


External links


Official website
{{Authority control Hip-hop record labels American independent record labels East Boston Record labels established in 2006