''Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire'' is an
autobiography
An autobiography, sometimes informally called an autobio, is a self-written account of one's own life, providing a personal narrative that reflects on the author's experiences, memories, and insights. This genre allows individuals to share thei ...
of
Tim Hortons
Tim Hortons Inc., known colloquially as Tim's, Timmies, or Timmy's, is a Canadian multinational coffeehouse and restaurant chain with headquarters in Toronto; it serves coffee, Doughnut, donuts, sandwiches, Breakfast sandwich, breakfast egg mu ...
written by
Ron Joyce
Ronald Vaughan Joyce, (October 19, 1930 – January 31, 2019) was a Canadian entrepreneur and billionaire. He co-founded the Tim Hortons doughnut chain as Tim Horton's partner and first franchisee in 1964.
After the death of Tim Horton, Ron Joy ...
. It covers the time from the inception as a single coffee shop until his retirement from the company, which grew into a large fast-food franchise.
["Is the Canadian business model off target?"]
''Concordia University Magazine'', January 22, 2014. Jason Magder
Publication
Joyce and Robert Thompson wrote the book, with business details about the expansion of Tim Hortons coffee shops in Canada,
the authors included related anecdotes and some of Joyce's personal stories from his time with the company. It was published by HarperCollins in 2006.
Reception
The book was reviewed by
Maclean's
''Maclean's'' is a Canadian magazine founded in 1905 which reports on Canadian issues such as politics, pop culture, trends and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian ...
magazine, ''Canadian Business'' and ''The Star''. It was criticized as providing an overly rosy picture of events and conditions in the company.
"Former coffee czar brews bittersweet tale"
''Business Edge'', Dec 3, 2006, Monte Stewart
See also
* List of autobiographies
References
External links
*
Announcement
of the book launch b
Robert Thompson
{{DEFAULTSORT:Always Fresh (Book)
2006 non-fiction books
Canadian autobiographies
Tim Hortons