Alticor is a privately owned American

corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...

run by the DeVos and Van Andel families. It was established in 1999 to serve as the

parent company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group. In 2006, Alticor purchased cosmetics maker Gurwitch Products from Neiman Marcus Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by Shiseido in 2016.

Alticor Corporate Enterprises

Founded in 1959, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics, and Fulton Innovation. Pyxis Innovations Inc., formed in 2000, purchased ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.

AHC+Hospitality

AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary. AHC owns several hotels in

Grand Rapids Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...

and the

British Virgin Islands The British Virgin Islands (BVI), officially the Virgin Islands, are a British Overseas Territories, British Overseas Territory in the Caribbean, to the east of Puerto Rico and the United States Virgin Islands, US Virgin Islands and north-west ...

. The Amway Corporation purchased, refurbished, expanded, and renamed the Pantlind Hotel to the Amway Grand Hotel in 1981. In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an AC Hotels by Marriott with 130 rooms to be operated by AHC. By May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.

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* {{Multi-level marketing Direct marketing Privately held companies based in Michigan Multi-level marketing companies Companies based in Kent County, Michigan Holding companies established in 1999 1999 establishments in Michigan Family-owned companies of the United States