Daisy Group Holdings Limited,

trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Daisy Group or Daisy, is a British business-to-business (B2B) provider of IT,

communications Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...

, and

cloud services Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to ISO. Essential characteristics ...

to UK organizations. Today, Daisy Group has two operational divisions: Daisy Corporate Services and Daisy Communications. Their head office is in

Nelson, Lancashire Nelson is a town and civil parishes in England, civil parish in the Borough of Pendle in Lancashire, England, it had a population of 29,135 in the 2011 Census. Nelson is north of Burnley and south-west of Colne. Nelson developed as a mill town ...

, England, and they also have a number of other offices throughout the UK, including

Birmingham Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...

Bristol Bristol () is a City status in the United Kingdom, cathedral city, unitary authority area and ceremonial county in South West England, the most populous city in the region. Built around the River Avon, Bristol, River Avon, it is bordered by t ...

, Farnborough,

Glasgow Glasgow is the Cities of Scotland, most populous city in Scotland, located on the banks of the River Clyde in Strathclyde, west central Scotland. It is the List of cities in the United Kingdom, third-most-populous city in the United Kingdom ...

Horsham Horsham () is a market town on the upper reaches of the River Arun on the fringe of the Weald in West Sussex, England. The town is south south-west of London, north-west of Brighton and north-east of the county town of Chichester. Nearby to ...

Leeds Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

Nottingham Nottingham ( , East Midlands English, locally ) is a City status in the United Kingdom, city and Unitary authorities of England, unitary authority area in Nottinghamshire, East Midlands, England. It is located south-east of Sheffield and nor ...

Reading Reading is the process of taking in the sense or meaning of symbols, often specifically those of a written language, by means of Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifacete ...

Romford Romford is a large List of places in London, town in east London, east London, England, located northeast of Charing Cross. Part of the London Borough of Havering, the town is one of the major Metropolitan centres of London, metropolitan centr ...

Sevenoaks Sevenoaks is a town in Kent with a population of 29,506, situated south-east of London, England. Also classified as a civil parishes in England, civil parish, Sevenoaks is served by a commuter South Eastern Main Line, main line railway into Lo ...

and

Wakefield Wakefield is a cathedral city in West Yorkshire, England located on the River Calder. The city had a population of 109,766 in the 2021 census, up from 99,251 in the 2011 census. The city is the administrative centre of the wider Metropolit ...

History

The Daisy Group was founded in 2001 by Founder and Chairman

Matthew Riley Matthew Robinson Riley (born February 1974) is a British businessman and the founder and executive chairman of Daisy Group, a UK-based provider of business communications and IT services. Early life Riley left school at the age of 16 and ente ...

, who aimed to disrupt a monopolized business market and target an under-resourced business community with the benefit of being bound to no single network or supplier. From a small start-up, the business experienced rapid organic growth and was named the fastest-growing technology business in the UK in the 2005 Sunday Times’ Tech Track. In 2009, the business floated on the London Stock Exchange's Alternative Investment Market (AIM). In December 2014, Daisy once again became a private company in order to embark on its next stage of growth. In May 2025, Daisy Group announced plans to merge with the business to business division of

Virgin Media O2 VMED O2 UK Limited, trading as Virgin Media O2, is a British mass media and telecommunications company based in Reading, England. The company was formed in June 2021 as a 50–50 joint venture between Liberty Global and Telefónica through ...

, subject to regulatory approval from the

Competition and Markets Authority The Competition and Markets Authority (CMA) is the principal competition regulator in the United Kingdom. It is a non-ministerial government department in the United Kingdom, responsible for promoting competitive markets and tackling unfair beh ...

Acquisitions

The following businesses (or certain assets from) were acquired by Daisy Group and integrated within their business: * Vialtus, AT Communications (ATC), Eurotel, and Redstone (2009) * Data and telecoms companies: BNS, Murphx, SpiriTel, Outsourcery, Telinet, Network Europe Group, and Worldwide (2010-2012) * IT companies: Net Crowd, Indecs, Layer 3, and Daisy Data Centre (2013-2014) * IT company Damovo UK and Managed Service Provider Phoenix IT Group (2015) *

Managed Services Managed services is the practice of outsourcing the responsibility for maintaining, and anticipating need for, a range of processes and functions, ostensibly for the purpose of improved operations and reduced budgetary expenditures through the ...

: Alternative Networks (2016) * Cyber Security specialist: ECSC (2023)

References

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External links

Official Daisy Comms website
Telecommunications companies of the United Kingdom Internet service providers of the United Kingdom Companies based in Lancashire Telecommunications companies established in 1991 1991 establishments in England