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In sociology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation and ...
, an alternative movement or alterative movement refers to a social movement
A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and m ...
that seeks limited societal change. They target a small group of people and a specific behavior, and attempt to change the behavior of individual people in relation to that issue.
It is one of the four main types of social movements in sociology
Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation and ...
: alternative, redemptive, reformative, and revolutionary.
Mothers Against Drunk Driving
Mothers Against Drunk Driving (MADD) is a non-profit organization in the United States, Canada and Brazil that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired drivin ...
(MADD) is an example of an alternative social movement because it targets one behavior—drunk driving. Through its efforts, MADD has caused tougher drunk driving laws to be enacted, and thus changed peoples' behavior.
See also
*Alter-globalization
Alter-globalization (also known as alternative globalization or alter-mundialization—from the French alter- mondialisation—and overlapping with the global justice movement) is a social movement whose proponents support global cooperation an ...
*Environmentalism
Environmentalism or environmental rights is a broad Philosophy of life, philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment (biophysical), environment, par ...
*Social movement
A social movement is a loosely organized effort by a large group of people to achieve a particular goal, typically a social or political one. This may be to carry out a social change, or to resist or undo one. It is a type of group action and m ...
Notes
References
*Gordon Marshall. "Alternative movement." A Dictionary of Sociology. 1998. Encyclopedia.com. 17 Jan. 2009 * Sociological terminology {{sociology-stub