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The Alternative Miss World is an art and fashion event presented in the form of a beauty pageant. It was founded by Andrew Logan in 1972, and has been held irregularly since, with the 14th competition held in 2018. Alternative Miss World has been described as a "pansexual beauty pageant" where the "bizarre is beautiful", and it has attracted figures from the world of art, fashion and entertainment, including David Hockney, Derek Jarman, Zandra Rhodes, Vivienne Westwood,
Brian Eno Brian Peter George St John le Baptiste de la Salle Eno (; born Brian Peter George Eno, 15 May 1948) is a British musician, composer, record producer and visual artist best known for his contributions to ambient music and work in rock, pop an ...
, and
Grayson Perry Grayson Perry (born 1960) is an English contemporary artist, writer and broadcaster. He is known for his ceramic vases, tapestries, and cross-dressing, as well as his observations of the contemporary arts scene, and for dissecting British "pre ...
. It is the subject of the documentary films '' The British Guide to Showing Off'' and ''The Alternative Miss World''.


Format

The competition follows the format used by
Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss Int ...
whereby the contestants are required to wear three separate sets of costumes – daywear,
swimwear A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...
and evening wear. A panel of judges determines the winner based on the poise, personality and originality of the contestants. Judges have included Jarvis Cocker, Tim Curry, Billy Connolly,
Brian Eno Brian Peter George St John le Baptiste de la Salle Eno (; born Brian Peter George Eno, 15 May 1948) is a British musician, composer, record producer and visual artist best known for his contributions to ambient music and work in rock, pop an ...
, Zandra Rhodes,
David Bailey David Royston Bailey (born 2 January 1938) is an English photographer and director, most widely known for his fashion photography and portraiture, and role in shaping the image of the Swinging Sixties. Early life David Bailey was born at Wh ...
, Brian Clarke, Ossie Clark, Richard O'Brien, Molly Parkin, Anita Roddick, Zoe Wanamaker, Nick Rhodes, and Sir
Norman Rosenthal Sir Norman Rosenthal (born 8 November 1944) is a British independent curator and art historian. From 1970 to 1974 he was Exhibitions Officer at Brighton Museum & Art Gallery, Brighton Museum and Art Gallery. In 1974 he became a curator at the ...
. All the events were hosted by Logan, dressed half as a woman and half as a man. Many of the female halves of his costume were designed by Zandra Rhodes. Logan may be accompanied by co-hosts, such as Divine,
Grayson Perry Grayson Perry (born 1960) is an English contemporary artist, writer and broadcaster. He is known for his ceramic vases, tapestries, and cross-dressing, as well as his observations of the contemporary arts scene, and for dissecting British "pre ...
, Julian Clary and Ruby Wax, and assisted by a "secretary". Notable participants include Derek Jarman who won in 1975 as Miss Crêpe Suzette,
John Maybury John Maybury (born 25 March 1958) is an English filmmaker and artist. He first came to prominence as the director of the music video for the Pet Shop Boys 1984 single " West End Girls". In 2005 he was named as one of the 100 most influential gay ...
as Miss Windscale Nuclear Power Station, Leigh Bowery as Miss Fuck It, and Grayson Perry as Miss St Claire Perry of Essex, dressed as Jesus on the Cross.


History

The first Alternative Miss World was held on 25 March 1972 in the studio of Andrew Logan in Downham Road, Hackney which was a converted jigsaw factory. The event was inspired by a visit to the Crufts dog show, and the contestants in the competition would be judged on the same criteria as the dogs at Crufts: poise, personality and originality. The first event was attended by David Hockney and
Robert Medley Charles Robert Owen Medley CBE, RA, (19 December 1905 – 20 October 1994), also known as Robert Medley, was an English artist who painted in both abstract and figurative styles, and who also worked as theatre designer. He held several teachin ...
who were in the judges panel. The second was also held in Logan's studio, with
Angie Bowie Angela Bowie (born Mary Angela Barnett; September 25, 1949) is an American model, actress, and journalist. Alongside her ex-husband David Bowie, she influenced the glam rock culture and fashion of the 1970s. She was married to Bowie (whom she a ...
appearing as one of the judges (it was claimed that David Bowie could not get in due to overcrowding at the place). Other attendees included
Jude Moraes Jude Moraes (30 December 1943 – 4 January 1993) was a British landscape gardener, writer and broadcaster based in London. Personal life Judith Anne St John (Jude Moraes) was born on the 30th December 1943, the only daughter of Wing Commander ...
and the cast of '' The Rocky Horror Show''. Starting that year, the winner received crown jewels designed by Logan. The third outing of the competition was held in Logan's new studio in
Butler's Wharf Butler's Wharf is an England, English historic building at Shad Thames on the south bank of the River Thames, just east of London's Tower Bridge, now housing luxury flats and restaurants. Lying between Shad Thames and the Thames Path, it overlo ...
, and a theme, "Wild", was introduced this year. The event was attended by
Malcolm McLaren Malcolm Robert Andrew McLaren (22 January 1946 – 8 April 2010) was an English impresario, visual artist, singer, songwriter, musician, clothes designer and boutique owner, notable for combining these activities in an inventive and provoc ...
and Vivienne Westwood where one of the contestants, Gaby Longhi, competed in ripped-up clothes with safety pins that would later become a feature of the punk style. The 1978 Alternative Miss World, with Divine as co-host, was filmed by Richard Gayer. The resulting documentary film, titled ''The Alternative Miss World'', was shown at the Cannes Film Festival in 1980. The
Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss Int ...
organisation, represented by the future Prime Minister Tony Blair, attempted to block the film's showing at the
Odeon Odeon may refer to: Ancient Greek and Roman buildings * Odeon (building), ancient Greek and Roman buildings built for singing exercises, musical shows and poetry competitions * Odeon of Agrippa, Athens * Odeon of Athens * Odeon of Domitian, Rome ...
in
Leicester Square Leicester Square ( ) is a pedestrianised square in the West End of London, England. It was laid out in 1670 as Leicester Fields, which was named after the recently built Leicester House, itself named after Robert Sidney, 2nd Earl of Leicester ...
on the same night as the Miss World contest, but the case was dismissed by Lord Denning. The following Alternative Miss World in 1981 was the largest yet organised and it was held at the Grand Hall of
Olympia The name Olympia may refer to: Arts and entertainment Film * ''Olympia'' (1938 film), by Leni Riefenstahl, documenting the Berlin-hosted Olympic Games * ''Olympia'' (1998 film), about a Mexican soap opera star who pursues a career as an athlet ...
in West Kensington, London. The scale of this event left Logan with a debt of £25,000, but he was helped by donations, including a painting from David Hockney. This event was later broadcast on Channel 4. In 1986, Logan intended to use
Chislehurst Caves Chislehurst Caves are a series of intersecting man-made tunnels and caverns covering some 22 miles (35.4 km) in Chislehurst in southeast London, England. From the mid-13th to early 19th centuries the 'caves' were created from the mining of ...
in south east London as a venue, however, protests from the locals concerned about
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
forced its relocation at short notice to the Brixton Academy. Although the competition is open to both men and women, it was only in 1986 that the first woman won – Jenny Runacre as Miss National Geographic. The previous year's competition was won by a robot created by Bruce Lacey, Miss ROSA BOSOM (Radio Operated Simulated Actress Battery or Standby Operated Mains), which was first designed for a theatre production in 1966. The 1998 Alternative Miss World was won by 75-year-old Russian woman, Miss Pani Bronya, who became its oldest winner. There has been a significant Russian presence since 1995, and the 2018 competition was won by the Russian performance artist
Andrey Bartenev Andrey Bartenev (russian: link=no, Андрей Бартенев) is a Russian artist, sculptor, experimentalist, and creator of many provocative, interactive installations and performances. He was born in 1965 in Norilsk, Russia. Ideology He ope ...
as Miss UFO.


Events

Andrew Logan is the host and hostess of Alternative Miss World.


See also

* Alternative Miss Ireland


References

{{reflist


External links


Alternative Miss World
Beauty pageants in England Recurring events established in 1972 1972 establishments in England