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"Alternative facts" was a phrase used by U.S. Counselor to the President Kellyanne Conway during a ''
Meet the Press ''Meet the Press'' is a weekly American television Sunday morning talk show broadcast on NBC. It is the List of longest-running television shows by category, longest-running program on American television, though its format has changed since th ...
'' interview on January 22, 2017, in which she defended
White House Press Secretary The White House press secretary is a senior White House official whose primary responsibility is to act as spokesperson for the executive branch of the United States federal government, especially with regard to the president, senior aides and ...
Sean Spicer's false statement about the attendance numbers at Donald Trump's first inauguration as
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
. When pressed during the interview with
Chuck Todd Charles David Todd (born April 8, 1972) is an American television journalist who was the 12th moderator of NBC's ''Meet the Press''. During his time at NBC News between 2007 and 2025, Todd also hosted ''Meet the Press Now'', its daily edition ...
to explain why Spicer would "utter a provable falsehood", Conway stated that Spicer was giving "alternative facts". Todd responded, "Look, alternative facts are not facts. They're falsehoods." Conway's use of the phrase "alternative facts" for demonstrable falsehoods was widely mocked on social media and sharply criticized by journalists and media organizations, including
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
, Jill Abramson, and the Public Relations Society of America. The phrase was extensively described as
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, particularly in reference to the term ''
doublethink Doublethink is a process of indoctrination in which subjects are expected to simultaneously accept two conflicting beliefs as truth, often at odds with their own memory or sense of reality. Doublethink is related to, but differs from, hypocris ...
''. Within four days of the interview, sales of
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950) was an English novelist, poet, essayist, journalist, and critic who wrote under the pen name of George Orwell. His work is characterised by lucid prose, social criticism, opposition to a ...
's novel ''
Nineteen Eighty-Four ''Nineteen Eighty-Four'' (also published as ''1984'') is a dystopian novel and cautionary tale by the English writer George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final completed book. Thematically ...
'' had increased 95-fold, which ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' and others attributed to Conway's use of the phrase, making it the number-one
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on
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.Attributable to multiple sources: * * * * In a later article written by
Olivia Nuzzi Olivia Nuzzi ( ; born January 6, 1993) is an American political reporter who was the Washington, D.C., correspondent for '' New York'' magazine from 2017 to 2024. Prior to her time at ''New York'', Nuzzi was a writer for ''The Daily Beast'' cove ...
, Conway defended her choice of words where she reportedly stated, "Two plus two is four. Three plus one is four. Partly cloudy, partly sunny. Glass half full, glass half empty. Those are alternative facts." Conway went on to clarify that the phrase was intended to refer to "additional facts and alternative information," suggesting that there could be multiple interpretations of a given set of data.


Background

On January 21, 2017, while
White House Press Secretary The White House press secretary is a senior White House official whose primary responsibility is to act as spokesperson for the executive branch of the United States federal government, especially with regard to the president, senior aides and ...
Sean Spicer held his first
press briefing A press conference, also called news conference or press briefing, is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporat ...
, he accused the media of deliberately underestimating the size of the crowd for President Trump's first inaugural ceremony the day before and stated that the ceremony had drawn the "largest audience to ever witness an inauguration – period – both in person and around the globe". According to
rapid transit Rapid transit or mass rapid transit (MRT) or heavy rail, commonly referred to as metro, is a type of high-capacity public transport that is generally built in urban areas. A grade separation, grade separated rapid transit line below ground su ...
ridership data and photographic evidence, Spicer's claims and allegations were false. Aerial images showed that the turnout for Trump's inauguration was lower than the turnout for the 2009 inauguration of Barack Obama. Spicer claimed that 420,000 people rode the D.C. Metro on inauguration day 2017, compared to 317,000 in 2013. He did not offer a source for his claim, or clarify the time periods being compared. Actual ridership figures between midnight and 11 AM were 193,000 in 2017 and 317,000 in 2013. Full-day ridership was 570,557 in 2017 and 782,000 in 2013. Spicer also gave incorrect information about the use of white ground coverings during the inauguration. He stated that they were used for the first time during the Trump inauguration and were to blame for a visual effect that made the audience look smaller. The white ground coverings, however, had been used in 2013 when Obama was sworn in for the second term. Spicer did not take questions from the media at the press briefing. Trump's campaign strategist and counselor, Kellyanne Conway, defended Spicer's statements in a ''
Meet the Press ''Meet the Press'' is a weekly American television Sunday morning talk show broadcast on NBC. It is the List of longest-running television shows by category, longest-running program on American television, though its format has changed since th ...
'' interview. In response to a question from Todd about Trump's false claims regarding the inauguration crowd and the loss of credibility, Conway said:
Our press secretary, Sean Spicer, gave alternative facts to that, but the point remains that...
Todd interrupted her by saying "Wait a minute. Alternative facts? ... Alternative facts are not facts. They're falsehoods." In her answer, Conway argued that crowd numbers in general could not be assessed with certainty and objected to what she described as Todd's trying to make her look ridiculous. Conway later defended her choice of words, defining "alternative facts" as "additional facts and alternative information". Two days later, Spicer corrected his statements concerning the WMATA ridership levels, stating that he had been relying on statistics "given to him". He stood by his widely disputed claim that the inauguration was the most-viewed, stating he also included online viewership in addition to in-person and television in his figures. During the week following Conway's comments, she discussed "alternative facts", substituting the phrases "alternative information" and "incomplete information". Two days after the Todd interview she defended Trump's travel restrictions by talking about a nonexistent " Bowling Green massacre" (she later said she was referring to the arrest of two Iraqis in
Bowling Green, Kentucky Bowling Green is a city in Warren County, Kentucky, United States, and its county seat. Its population was 72,294 as of the 2020 United States census, 2020 census, making it the List of cities in Kentucky, third-most populous city in the stat ...
, for sending aid to insurgents in Iraq), and by falsely claiming that President Obama in 2011 had "banned visas for refugees from Iraq for six months". Her false statements were described as having "taken 'alternative facts' to a new level". The phrase "alternative facts" was claimed to be similar to a phrase used in Trump's 1987 book, '' Trump: The Art of the Deal''. In that book, "truthful hyperbole" was described as "an innocent form of exaggeration—and ... a very effective form of promotion". The book claimed that "people want to believe that something is the biggest and the greatest and the most spectacular". The
ghostwriter A ghostwriter is a person hired to write literary or journalistic works, speeches, or other texts that are credited to another person as the author. Celebrities, executives, participants in timely news stories, and political leaders often h ...
of the book, Tony Schwartz, said he coined that phrase and claimed that Trump "loved it". Conway later defended her remarks in an interview published in March 2017: "Two plus two is four. Three plus one is four. Partly cloudy, partly sunny. Glass half full, glass half empty. Those are alternative facts." In a radio interview with Mark Simone that was described by Salon in February 2018, she claimed that professional fact-checkers tend to be political liberals and are "selecting what heythink should be fact-checked ... Americans are their own fact checkers. People know, they have their own facts and figures, in terms of meaning which facts and figures are important to them."


Reactions


Criticism

Spicer's press conference and Conway's follow-up comments drew quick reactions on social media. Journalist
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
posted a criticism of the incoming Trump administration on his Facebook page. Rather wrote: ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' responded with a fact check of statements made during Spicer's press conference. This included a side-by-side photographic comparison of the crowds from Obama's 2009 inauguration and that of Trump. Journalist and former ''New York Times'' executive editor Jill Abramson characterized Conway's comments about alternative facts as "Orwellian newspeak", and said Alternative facts' are just lies". NBC News quoted two experts on the psychology of lying who said that the Trump administration was engaging in
gaslighting Gaslighting is the manipulation of someone into questioning their perception of reality. The term derives from the 1944 film ''Gaslight (1944 film), Gaslight'' and became popular in the mid-2010s. Some mental health experts have expressed c ...
, and reported that the domain name ''alternativefacts.com'' (offline) had been purchased and redirected to an article in ''Psychology Today'' on gaslighting. The
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dictionary website reported that lookups for the word "fact" spiked after Conway used the phrase "alternative facts". They also got involved by tweeting about it: "A fact is a piece of information presented as having objective reality." The tweet included a link to their article about Conway's use of the term. Following Conway's ''Meet the Press'' interview and the viral response on social media in which "alternative facts" was likened to
doublethink Doublethink is a process of indoctrination in which subjects are expected to simultaneously accept two conflicting beliefs as truth, often at odds with their own memory or sense of reality. Doublethink is related to, but differs from, hypocris ...
and
Newspeak In the dystopian novel '' Nineteen Eighty-Four'' (also published as ''1984''), by George Orwell, Newspeak is the fictional language of Oceania, a totalitarian superstate. To meet the ideological requirements of Ingsoc (English Socialism) in O ...
, terms from
George Orwell Eric Arthur Blair (25 June 1903 – 21 January 1950) was an English novelist, poet, essayist, journalist, and critic who wrote under the pen name of George Orwell. His work is characterised by lucid prose, social criticism, opposition to a ...
's dystopian novel ''
Nineteen Eighty-Four ''Nineteen Eighty-Four'' (also published as ''1984'') is a dystopian novel and cautionary tale by the English writer George Orwell. It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final completed book. Thematically ...
'', sales of the book increased by more than 9,500 percent, rising to the number one best-selling book on
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. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' and others attributed this to Conway's statement.
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, the book's publisher, ordered a 75,000 unit reprint to meet demand.
Snopes ''Snopes'' (), formerly known as the ''Urban Legends Reference Pages'', is a fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source ...
journalist Alex Kasprak noted that a passage from
Carl Sagan Carl Edward Sagan (; ; November 9, 1934December 20, 1996) was an American astronomer, planetary scientist and science communicator. His best known scientific contribution is his research on the possibility of extraterrestrial life, including e ...
's book '' The Demon-Haunted World: Science as a Candle in the Dark'' became a viral
meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...
about alternative facts after the inauguration of Trump; Kasprak commented "the proffered description of that nightmare was authentic". On January 24, 2017, the Public Relations Society of America, a public relations trade group, put out a statement that said "Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals."


Legal usage

In a ''
Breitbart News ''Breitbart News Network'' (; known commonly as ''Breitbart News'', ''Breitbart'', or ''Breitbart.com'') is an Radical right (United States), American far-rightMultiple sources: * * * * * * * * * * * * syndicated news, opinion, and commentar ...
'' article dated January 23, 2017, editor Joel Pollak defended Conway's use of "alternative facts" by arguing that it was a "harmless, and accurate term in a legal setting, where each side of a dispute will lay out its own version of the facts for the court to decide". However, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' noted that " search of several online legal dictionaries did not yield any results for the term." On February 23, 2017, fifteen professors of law, some of whom are themselves obliged to adhere to the
District of Columbia Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
Bar Association A bar association is a professional association of lawyers as generally organized in countries following the Anglo-American types of jurisprudence.
's Rule of Professional Conduct, rule 8.4(a), filed a disciplinary complaint with the D.C. Bar's Office of Disciplinary Conduct. Their complaint applies against Conway, a lawyer in public office, on the grounds that under rule 8.4(c): "It is professional misconduct for a lawyer to engage in conduct involving dishonesty, fraud, deceit, or misrepresentation", because of Conway's pattern of misrepresentation as well as her misuse of words such as "massacre" at a time when she holds high public office. The letter of complaint makes a specific reference to the use of the phrase "alternative facts" as being involved in one of the cases of alleged misconduct, citing as a reference for its claim an opinion article by ''The New York Times'' op-ed columnist Nicholas Fandos.


In popular culture

The term alternative facts became a mainstay in popular culture, from late night comedians to serious news outlets.
Jimmy Fallon James Thomas Fallon (born September 19, 1974) is an Americans, American comedian, television host, actor, singer, writer, and producer. Best known for his work in television, Fallon's breakthrough came during his tenure as a cast member on the ...
created a segment "Two Truths and an Alternative Fact" on ''
The Tonight Show ''The Tonight Show'' is an American late-night talk show that has been broadcast on NBC since 1954. The program has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2 ...
''.
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
criticized Conway for saying she was not
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or "in the job of having evidence" on '' The Late Show'', claiming "Kellyanne Conway has only one move: 'Go, go, alternative facts!
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
's ad campaign "Facts First" was a direct response to the concept of alternative facts and
fake news Fake news or information disorder is false or misleading information (misinformation, disinformation, propaganda, and hoaxes) claiming the aesthetics and legitimacy of news. Fake news often has the aim of damaging the reputation of a person ...
. ''
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'' listed it in their "Glossary of Trump terms". Both
Robert De Niro Robert Anthony De Niro ( , ; born August 17, 1943) is an American actor, director, and film producer. He is considered to be one of the greatest and most influential actors of his generation. De Niro is the recipient of List of awards and ...
and
Steven Spielberg Steven Allan Spielberg ( ; born December 18, 1946) is an American filmmaker. A major figure of the New Hollywood era and pioneer of the modern blockbuster, Spielberg is widely regarded as one of the greatest film directors of all time and is ...
referred to alternative facts in their acceptance speech at the
National Board of Review The National Board of Review of Motion Pictures is a non-profit organization of New York City area film enthusiasts. Its awards, which are announced in early December, are considered the first major harbinger of the film awards season that ...
awards for the Spielberg film '' The Post''. Spielberg said: "We are in a fight and it's a fight not just about alternative facts but it's a fight for the objective truth." The 2017
short film A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences (AMPAS) defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". Other film o ...
''Alternative Math'' is a satire about the absurdity of the concept of alternative facts. On January 16, 2018, German linguists declared the phrase "alternative facts" the un-word of the year 2017. It was also chosen by Austrian linguists as the un-word of the year in December 2017.


See also

* Bowling Green massacre * Credibility gap *
Consensus reality Consensus reality refers to the generally agreed-upon version of reality within a community or society, shaped by shared experiences and understandings. This understanding arises from the inherent differences in individual perspectives or subjec ...
* False or misleading statements by Donald Trump *
Gaslighting Gaslighting is the manipulation of someone into questioning their perception of reality. The term derives from the 1944 film ''Gaslight (1944 film), Gaslight'' and became popular in the mid-2010s. Some mental health experts have expressed c ...
– a colloquialism defined as manipulating someone into questioning their own perception of reality * It Wasn't Me * Political gaffe *
Post-truth politics Post-truth politics, also described as post-factual politics or post-reality politics, amidst varying academic and dictionary definitions of the term, refer to a recent historical period where political culture is marked by public anxiety about w ...
* Reality-based community *
Stylized fact In social sciences, especially economics, a stylized fact is a simplified presentation of an empirical finding. Stylized facts are broad tendencies that aim to summarize the data, offering essential truths while ignoring individual details. Stylize ...
* Terminological inexactitude *
Truthiness Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from i ...


References


Further reading

* * *


External links

*
"Trump's Long Embrace of Alternative Facts"
Bloomberg View {{Disinformation 2017 controversies in the United States 2017 in American politics American political neologisms Articles containing video clips Barriers to critical thinking Communication of falsehoods Conspiracy theories Deception Euphemisms Fake news Fallacies Propaganda in the United States Trump administration controversies Linguistic controversies Trumpism 2017 neologisms