Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

that services

bicycle sharing system A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost. The programmes themselves include bo ...

s and other urban services in North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Since 2018, Motivate has been a subsidiary of

Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...

History

Alta Bicycle Share was formed in 2010. Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014. In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder. Following the acquisition, Alta rebranded to Motivate on January 14, 2015. Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017. In July 2018,

announced that it would acquire Motivate and continue to operate it as a standalone business.

Currently operating systems

Motivate currently operates eight systems in public-private partnerships with local governments: * Bay Wheels, in the

San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...

, California, with bike stations in downtown

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

, San Jose, and

East Bay The East Bay is the eastern region of the San Francisco Bay Area and includes cities along the eastern shores of San Francisco Bay and San Pablo Bay. The region has grown to include inland communities in Alameda and Contra Costa counties. Wi ...

, California. * Biketown PDX in

Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...

began operating in July 2016. *

Capital Bikeshare Capital Bikeshare (also abbreviated CaBi) is a bicycle-sharing system that serves Washington, D.C., and certain counties of the Washington metropolitan area, larger metropolitan area. it had 700+ stations and more than 5,400 bicycles. The memb ...

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, with service to

, Arlington, VA,

Alexandria, VA Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...

Fairfax County, Virginia Fairfax County, officially the County of Fairfax, is a County (United States), county in the Commonwealth (U.S. state), Commonwealth of Virginia. With a population of 1,150,309 as of the 2020 United States census, 2020 census, it is the most p ...

, and

Montgomery County, Maryland Montgomery County is the most populous County (United States), county in the U.S. state of Maryland. As of the 2020 United States census, the county's population was 1,062,061, increasing by 9.3% from 2010. The county seat is Rockville, Maryland ...

* Citi Bike in

Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...

and

Jersey City, New Jersey Jersey City is the List of municipalities in New Jersey, second-most populous

* CoGo in

Columbus, OH Columbus (, ) is the List of capitals in the United States, capital and List of cities in Ohio, most populous city of the U.S. state of Ohio. With a 2020 United States census, 2020 census population of 905,748, it is the List of United States ...

from

Ohio State University The Ohio State University (Ohio State or OSU) is a public university, public Land-grant university, land-grant research university in Columbus, Ohio, United States. A member of the University System of Ohio, it was founded in 1870. It is one ...

to Schiller Park in German Village (and a separate system at Easton Town Center) * Divvy in

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

(as of February 1st 2024 Shift Transit took over operations of Divvy in Chicago) * Bluebikes in the metro-

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

area (

, Brookline,

Cambridge Cambridge ( ) is a List of cities in the United Kingdom, city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, north of London. As of the 2021 Unit ...

, and Somerville).

Discontinued systems

* Bike Share Toronto in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, * Melbourne Bike Share in

Melbourne, Australia Melbourne ( , ; Boonwurrung/ or ) is the capital and most populous city of the Australian state of Victoria, and the second most-populous city in Australia, after Sydney. The city's name generally refers to a metropolitan area also known ...

, sold the system to RACV. *

Pronto Cycle Share Pronto Cycle Share, branded as Pronto!, was a public bicycle-sharing system in Seattle, Washington, that operated from 2014 to 2017. The system, initially owned by a non-profit and later by the Seattle Department of Transportation, included 54 ...

Seattle, Washington Seattle ( ) is the List of municipalities in Washington, most populous city in the U.S. state of Washington (state), Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the List of Unit ...

* Bike Chattanooga in Chattanooga, TN * Nice Ride Minnesota in

Minneapolis Minneapolis is a city in Hennepin County, Minnesota, United States, and its county seat. With a population of 429,954 as of the 2020 United States census, 2020 census, it is the state's List of cities in Minnesota, most populous city. Locat ...

and St Paul

Systems suppliers

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

-based PBSC Urban Solutions for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.

References

External links

* {{Bicycle sharing systems Bicycle sharing companies Companies based in Portland, Oregon Transportation companies based in New York City 2018 mergers and acquisitions Lyft